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»algorithms

The Big Story: In Other News

In these uncertain times … Sorry, scratch that and let’s start again. With the ongoing pandemic, the third-party cookie debate and Apple’s IDFA changes on the horizon, it’s easy to forget that there are actually other things happening in the advertising world right now. And this week on The Big Story we dig into them... Continue reading »

by Allison Schiff // September 24th, 2020 //
»
Algorithmically Incorrect: The Lies Big Tech Tells Advertisers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, CEO at Chalice Custom Algorithms If you hire a street team to give out coupons and pay them on coupons redeemed, you'd better make sure they're not handing them... Continue reading »

by AdExchanger // August 31st, 2020 //
»
Chalice is a new marketing and data science consultancy.
Introducing Chalice, A Startup For Brands Fed Up With Google And Facebook

Programmatic agency veteran Adam Heimlich has a new venture whose goal is to be a thorn in the side of the mega ad platforms. Chalice is a new marketing and data science consultancy that helps brands create custom algorithms to use with their demand-side platforms, rather than relying on the one-size-fits-all AI provided by Google... Continue reading »

by Allison Schiff // June 26th, 2020 //
»
Why Every Ad Tech Company Must Understand Differential Privacy

Big tech is all in on differential privacy. It’s a foundational concept within Google’s Privacy Sandbox; Apple applies it to the study of diagnostic device, health and web browsing data; and, just last week, Facebook used differential privacy to protect a trove of data it made available to researchers analyzing the effect of sharing misinformation... Continue reading »

by Allison Schiff // February 24th, 2020 //
»
Research: Why Google, Facebook And Instagram Are Being Hypocritical When They Bust Supposed Bad Actors For Messing With Their Algorithms

When Facebook, Google or Instagram approve of an engagement-boosting tactic, they usually describe it with positive words, such as “organic” or “authentic.” Tactics they forbid, however – generally unilaterally and sometimes without warning – are characterized as “unnatural” and whoever uses them is a “schemer” or an “offender.” Most news articles covering these guideline changes unquestioningly adopt... Continue reading »

by Allison Schiff // December 5th, 2019 //
»
Using Custom Code To Crack Addressable TV

DataLab USA, a boutique analytics firm that works mostly with financial services and insurance companies, is betting on advancing addressable TV through customized algorithms. “Our role in the data world is to aggregate all the aggregators,” explained Alex Aigner, DataLab Digital’s COO. “We’ve commoditized how we build custom algorithms. Whether those algorithms are used for... Continue reading »

by Liz Rowley // September 10th, 2015 //
»
Algorithms Are For Humans: Where We Still Need People In The Marketing Equation

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Nelson, CEO at Omnicom Digital. Have machines become better than humans at making decisions in marketing? As the amount of technology and data goes up, does the importance of... Continue reading »

by AdExchanger // March 13th, 2015 //
»
Amazon's Twitch Buy Is An Investment In Infrastructure; TV Buyers And Programmatic Video

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Media = Infrastructure In a think piece on Amazon’s Twitch acquisition, NYT media columnist David Carr writes, “Gaming is a bandwidth hog, and Twitch is able to host multiplayer games, large events and commentary because the company invested in at least 15 data centers jammed... Continue reading »

by AdExchanger // September 3rd, 2014 //
»
Customized Algorithms Provide Great Benefits – But Also Great Challenges

Agencies and holding companies are pointing to customized algorithms as a way to differentiate from the competition. Tech providers, too, claim that algorithms developed in-house offer better optimization capabilities than those that are more generally available. But as these algorithms become more popular, the parameters of what entails customization are loosening. In most cases, agencies... Continue reading »

by Liz Rowley // May 20th, 2014 //
»
Define It - What Is An Algorithm?

Thus far, our "Define It" series has covered definitions for some of the essential drivers of programmatic media including real-time bidding and "Big Data." But, running in, around and through all of these concepts is something called an algorithm. What's that? AdExchanger reached out to a group of programmatic media "top guns" and asked for... Continue reading »

by John Ebbert // December 19th, 2012 //
»
 

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