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»algorithms

Using Custom Code To Crack Addressable TV

DataLab USA, a boutique analytics firm that works mostly with financial services and insurance companies, is betting on advancing addressable TV through customized algorithms. “Our role in the data world is to aggregate all the aggregators,” explained Alex Aigner, DataLab Digital’s COO. “We’ve commoditized how we build custom algorithms. Whether those algorithms are used for... Continue reading »
by Liz Rowley // September 10th, 2015 //
»
Algorithms Are For Humans: Where We Still Need People In The Marketing Equation

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Nelson, CEO at Omnicom Digital. Have machines become better than humans at making decisions in marketing? As the amount of technology and data goes up, does the importance of... Continue reading »
by AdExchanger // March 13th, 2015 //
»
Amazon's Twitch Buy Is An Investment In Infrastructure; TV Buyers And Programmatic Video

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Media = Infrastructure In a think piece on Amazon’s Twitch acquisition, NYT media columnist David Carr writes, “Gaming is a bandwidth hog, and Twitch is able to host multiplayer games, large events and commentary because the company invested in at least 15 data centers jammed... Continue reading »
by AdExchanger // September 3rd, 2014 //
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Customized Algorithms Provide Great Benefits – But Also Great Challenges

Agencies and holding companies are pointing to customized algorithms as a way to differentiate from the competition. Tech providers, too, claim that algorithms developed in-house offer better optimization capabilities than those that are more generally available. But as these algorithms become more popular, the parameters of what entails customization are loosening. In most cases, agencies... Continue reading »
by Liz Rowley // May 20th, 2014 //
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Define It - What Is An Algorithm?

Thus far, our "Define It" series has covered definitions for some of the essential drivers of programmatic media including real-time bidding and "Big Data." But, running in, around and through all of these concepts is something called an algorithm. What's that? AdExchanger reached out to a group of programmatic media "top guns" and asked for... Continue reading »
by John Ebbert // December 19th, 2012 //
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