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»addressable TV

AdExplainer: What Is Advanced TV?

Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the umbrella term for anything that is not traditional, over-the-air broadcast TV, with specific techniques including addressable and convergent TV, data-driven linear and OTT. To make the most of TV’s advancements (get it?), it’s important to understand the nuances.
by Alyssa Boyle // June 23rd, 2022 //
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The Truth About Addressable TV Is That It’s Not As Targeted As It Seems

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Matt Krepsik, chief technology officer at Quotient.  Proponents of addressable TV call it the future of advertising – a world where marketers can better target their audience and lean on hard data to inform their marketing… Continue reading »
by AdExchanger Guest Columnist // March 31st, 2022 //
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LG Says It’s Not Sweating The OEM Wannabes; When All Else Fails, Go With Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach This LG, Samsung and Vizio all love bragging about their respective reach. But the trio does agree that smart TVs can unlock the scale and addressability marketers need to reach consumers with television ads. Over half of US households own a smart TV.… Continue reading »
by AdExchanger // March 31st, 2022 //
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A Rising Tide Lifts All Canoes

According to Canoe Ventures, ad efficiency ultimately comes down to one thing: scale. The technology and data provider was founded in 2008 with national, addressable TV on its mind. It’s working toward that goal by pulling together data from multiple MVPDs (multichannel video programming distributors) into a single footprint for programmers. On Wednesday, Canoe announced… Continue reading »
by Alyssa Boyle // February 23rd, 2022 //
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Addressable TV’s Supergroup; EU To Probe Google’s Ad Tech Business

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Supergroup Some marketers are pushing their TV partners to operate more as the large digital companies that allow them to target ads to specific audiences. To address that need, the TV distributors Comcast, Charter Communications, Altice, Dish Media and Vizio are among eight… Continue reading »
by AdExchanger // June 21st, 2021 //
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Linear and addressable are getting a little love from Unified ID 2.0.
Blockgraph Links Up With The Trade Desk To Bring UID 2.0 To Convergent TV

Linear and addressable are getting a little love from Unified ID 2.0. On Friday, Blockgraph announced plans to work with The Trade Desk to help advertisers activate first-party and deliver targeted ads across convergent TV platforms. Blockgraph is the fruit of a joint venture between Comcast’s FreeWheel, Charter and ViacomCBS that provides secure infrastructure so… Continue reading »
by Allison Schiff // May 7th, 2021 //
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Why Ad Buyers Are Focused On Targeting In TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to accelerate the growth of addressable TV advertising. And with Disney’s recent announcement that it plans to automate more than half of its business and make the majority of its inventory – both linear and digital… Continue reading »
by Tony Rifilato // April 29th, 2021 //
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FreeWheel Is Helping MVPDs Break Up The Linear TV Ad Spot

If addressability and cross-platform are the two most important TV buzzwords today, FreeWheel’s latest pilot is killing two birds with one stone. Comcast and Charter are using FreeWheel tech to chop up linear TV ad spots to make it “audience addressable,” across both linear and digital. Instead of the same ad being shown to all… Continue reading »
by Sarah Sluis // April 14th, 2021 //
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Addressable’s Next Step Won’t Be Fueled By Connected TV

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. The market for addressable TV advertising is projected to almost double in the next two years.  Over the last several months, the rapid rise in addressable has been driven by increases in the… Continue reading »
by AdExchanger // March 18th, 2021 //
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TransUnion is partnering with Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels.
Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions

TransUnion is partnering with Blockgraph, builder of pipes for addressable television, so that advertisers can use its identity data to target, reach and measure TV households across channels. Through the partnership, announced on Thursday, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired in October; use the… Continue reading »
by Allison Schiff // March 4th, 2021 //
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