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»addressable TV

Addressable TV’s Supergroup; EU To Probe Google's Ad Tech Business

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Supergroup Some marketers are pushing their TV partners to operate more as the large digital companies that allow them to target ads to specific audiences. To address that need, the TV distributors Comcast, Charter Communications, Altice, Dish Media and Vizio are among eight... Continue reading »
by AdExchanger // June 21st, 2021 //
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Linear and addressable are getting a little love from Unified ID 2.0.
Blockgraph Links Up With The Trade Desk To Bring UID 2.0 To Convergent TV

Linear and addressable are getting a little love from Unified ID 2.0. On Friday, Blockgraph announced plans to work with The Trade Desk to help advertisers activate first-party and deliver targeted ads across convergent TV platforms. Blockgraph is the fruit of a joint venture between Comcast’s FreeWheel, Charter and ViacomCBS that provides secure infrastructure so... Continue reading »
by Allison Schiff // May 7th, 2021 //
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Why Ad Buyers Are Focused On Targeting In TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to accelerate the growth of addressable TV advertising. And with Disney’s recent announcement that it plans to automate more than half of its business and make the majority of its inventory – both linear and digital... Continue reading »
by Tony Rifilato // April 29th, 2021 //
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FreeWheel Is Helping MVPDs Break Up The Linear TV Ad Spot

If addressability and cross-platform are the two most important TV buzzwords today, FreeWheel’s latest pilot is killing two birds with one stone. Comcast and Charter are using FreeWheel tech to chop up linear TV ad spots to make it “audience addressable,” across both linear and digital. Instead of the same ad being shown to all... Continue reading »
by Sarah Sluis // April 14th, 2021 //
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Addressable’s Next Step Won’t Be Fueled By Connected TV

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. The market for addressable TV advertising is projected to almost double in the next two years.  Over the last several months, the rapid rise in addressable has been driven by increases in the... Continue reading »
by AdExchanger // March 18th, 2021 //
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TransUnion is partnering with Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels.
Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions

TransUnion is partnering with Blockgraph, builder of pipes for addressable television, so that advertisers can use its identity data to target, reach and measure TV households across channels. Through the partnership, announced on Thursday, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired in October; use the... Continue reading »
by Allison Schiff // March 4th, 2021 //
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TikTok Was Rife With Election Misinformation; What The Web Would Look Like Without Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tikked Off Apparently TikTok doesn’t just feature amusing dance videos created by Gen Zers. Like its larger social media peers, TikTok was not immune to the sharing of misinformation during the election. According to The Wrap, TikTok shared in a new “transparency report” that... Continue reading »
by AdExchanger // February 25th, 2021 //
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Vizio and Samsung, watch out, because LG, the second-largest TV manufacturer in the world, has acquired a majority stake in TV data company Alphonso.
LG Grabs A Majority Stake In TV Data Provider Alphonso

Vizio and Samsung, watch out, because LG, the second-largest TV manufacturer in the world, is breaking itself off a little piece of ad tech. On Tuesday, the South Korean electronics company announced an $80 million investment – and a controlling stake – in TV data provider Alphonso. This is the first time Alphonso has taken... Continue reading »
by Allison Schiff // January 6th, 2021 //
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Prog.IO Digital: Omnichannel Rising, Contextual 2.0 – And Pondering The Future Of Addressability

What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common? All I can say is that we covered a lot of ground during Day Two of AdExchanger’s Programmatic.IO digital event on Wednesday. Read on for your recap. (And here’s what we got up to on Day One.)... Continue reading »
by Allison Schiff // October 8th, 2020 //
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The Big Story: Rolling With The Punches

It feels a tad early to be buying pumpkin spice lattes (even though you apparently can). But one thing it’s definitely not too early to do? Get ready for Apple’s IDFA changes in iOS 14. And even the biggies need to prepare. Last week, Facebook got very vocal about its plans, which involve not collecting... Continue reading »
by Allison Schiff // September 3rd, 2020 //
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