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»native advertising

Axios: If People Have No Time To Read News, Why Would They Engage With Ads?

Brevity is the soul of content – and advertising – at Axios. The tech, news and politics site, founded by former Politico execs a little over a year ago, was built on the premise that people are bombarded by info and find it nearly impossible to keep up. “Less than 5% of people who click on a... Continue reading »
by Allison Schiff // March 7th, 2018 //
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Wattpad: ‘Campaigns Work When They Feel As Native As Possible’

That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share stories that they’ve written and solicit feedback from their community. The storytelling platform boasts a community of 60 million monthly active users, mainly teens, young adults and millennials under 30, who spend more than 15... Continue reading »
by Allison Schiff // December 6th, 2017 //
»
BuzzFeed Lays Off 100 As It Reorgs Business For Programmatic, Commerce

BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. Recode first reported the cuts. With 25% of revenue in 2017 coming from programmatic, affiliate links, commerce and non-native ads, many staffers working on the branded content side are being let go. Despite building a nine-figure revenue... Continue reading »
by Sarah Sluis // November 29th, 2017 //
»
Xaxis-Owned Plista And Jivox Hook Up To Blend Native With Dynamic Creative

Brands want to spend more on native, and plista, the native arm of WPP’s Xaxis, is hoping to oblige through a partnership with dynamic creative optimization platform Jivox. After several months of testing, the duo rolled out a solution on Tuesday to help plista and GroupM clients create and buy native ads programmatically and personalize... Continue reading »
by Allison Schiff // August 15th, 2017 //
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Sharethrough Bids Farewell To Top Execs Amid Shift To Programmatic

The native advertising technology platform Sharethrough parted ways with company president Patrick Keane and CRO Mike Gaffney last week as it focuses on its programmatic exchange. Christopher Schreiber, who had been Sharethrough’s VP of marketing and communications for the past five years, also left the company. The executive departures are not part of broader layoffs,... Continue reading »
by James Hercher // June 16th, 2017 //
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Teen Polling App Wishbone: ‘We’re The Intersection Of Advertising And Content’

Entrepreneur and investor Peter Pham knows teens, and the term “native advertising,” like, totally makes him roll his eyes. “I’m sick of hearing the word ‘native’ because nothing I’ve seen in the market is actually native to the experience,” said Pham, co-founder of Science, a tech incubator with a knack for getting startups off the... Continue reading »
by Allison Schiff // August 23rd, 2016 //
»
Atlantic Re:think Uses Data To Double Down On Visual Sponsored Content

Native is a big deal to The Atlantic, where sponsored content will comprise 75% of digital revenue this year. It employs a 30-person team, dubbed Atlantic Re:think, to create campaigns for clients like Porsche, TIAA and Cathay Pacific. The team operates with the philosophy that “engagement is an art and science,” said Michael Monroe, the... Continue reading »
by Sarah Sluis // August 19th, 2016 //
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Apester Picks Up $12 Million To Help Publishers Embrace Native

Apester, a self-described digital storytelling platform, rounded out its Series A on Tuesday with $12 million, bringing its total funding to $17 million. The fresh infusion, which came after an initial $5 million round in July, was led by Blumberg Capital, with participation from Mangrove Capital, Wellborn Ventures and several others. The cash is earmarked for... Continue reading »
by Allison Schiff // April 19th, 2016 //
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Tech Site Navigates The Often Choppy Waters Between Editorial And Native

Consumer tech and lifestyle publisher Digital Trends always tries to provide what its brands request – rich media, video, custom units, home-page takeovers – but that can-do attitude is tested when it comes to native advertising and sponsored content. Since it was founded in 2006 out of Portland, Ore., product reviews have formed the core... Continue reading »
by Allison Schiff // March 15th, 2016 //
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FTC Issues Native Ad Enforcement Policy: Disclosure Must Precede The Click

Advertisers, ad tech companies and publishers pay heed: The Federal Trade Commission (FTC) released an enforcement policy Tuesday that outlines which forms of native advertising it deems acceptable and which it deems deceptive. A key thread in the guidelines is that the user needs to know if content is an ad before she clicks and/or consumes content.... Continue reading »
by Sarah Sluis // December 22nd, 2015 //
»
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