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»native advertising

Fred Godfrey, CEO and co-founder, Origin Media
Origin On Fighting CTV’s Chronic Frequency Problem (And The ‘Dinosaurs Of Madison Avenue’)

What’s the point in running an ad on TV if no one’s watching? That’s the question Origin is aiming to answer with technology that inserts native animated “primer” videos before ads within connected TV ad pods so that a viewer’s attention doesn’t wander off during an ad break. “Capturing attention is a big challenge on… Continue reading »
by Allison Schiff // January 24th, 2022 //
»
WhizzCo On Why Content Recommendation Needs A Shakeup And A Makeover

Content recommendation doesn’t have the best reputation. It’s primarily known for spammy clickbait around the web. But it doesn’t have to be that way, said Alon Rosenthal, CEO and founder of WhizzCo, a startup that allows multiple content recommendation vendors to compete for native inventory so publishers can maximize their yield. Typically, publishers only work… Continue reading »
by Allison Schiff // November 12th, 2021 //
»
Reddit has launched a new native ad unit called Conversation Placement four months after discontinuing all programmatic advertising on its site on April 30.
Reddit Rolls Out Conversation Ads After Discarding Programmatic

Reddit launched a new native ad unit Thursday, four months after discontinuing all programmatic advertising on its site on April 30. The offering, called Conversation Placement, appears in comment threads on Reddit sandwiched between the original post above and the first comment in the thread below. The ads are available through Reddit’s direct sales channels… Continue reading »
by Allison Schiff // September 2nd, 2021 //
»
Bidtellect CEO Lon Otremba On America’s Tentative Reopening And Native’s Evolution

Lon Otremba, CEO of the native programmatic platform Bidtellect, checks in from Delray Beach, Florida, as America begins its gradual reopening. But any excitement is muted with the possibility of a COVID-19 resurgence – the virus after all hasn’t gone away despite our best wishes. And are consumers even ready to resume their normally scheduled… Continue reading »
by Ryan Joe // June 19th, 2020 //
»
Direct Response Budgets To The Rescue; Verizon Media Adds Native To DSP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DR FTW Brands are pulling back, but direct response marketers are making up some of the loss. Facebook, Google and Snap called out DR advertisers as a bright spot during Q1 earnings, while brand advertising declined. The roughly $40 billion app-install market was “likely… Continue reading »
by AdExchanger // May 4th, 2020 //
»
Axios: If People Have No Time To Read News, Why Would They Engage With Ads?

Brevity is the soul of content – and advertising – at Axios. The tech, news and politics site, founded by former Politico execs a little over a year ago, was built on the premise that people are bombarded by info and find it nearly impossible to keep up. “Less than 5% of people who click on a… Continue reading »
by Allison Schiff // March 7th, 2018 //
»
Wattpad: ‘Campaigns Work When They Feel As Native As Possible’

That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share stories that they’ve written and solicit feedback from their community. The storytelling platform boasts a community of 60 million monthly active users, mainly teens, young adults and millennials under 30, who spend more than 15… Continue reading »
by Allison Schiff // December 6th, 2017 //
»
BuzzFeed Lays Off 100 As It Reorgs Business For Programmatic, Commerce

BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. Recode first reported the cuts. With 25% of revenue in 2017 coming from programmatic, affiliate links, commerce and non-native ads, many staffers working on the branded content side are being let go. Despite building a nine-figure revenue… Continue reading »
by Sarah Sluis // November 29th, 2017 //
»
Xaxis-Owned Plista And Jivox Hook Up To Blend Native With Dynamic Creative

Brands want to spend more on native, and plista, the native arm of WPP’s Xaxis, is hoping to oblige through a partnership with dynamic creative optimization platform Jivox. After several months of testing, the duo rolled out a solution on Tuesday to help plista and GroupM clients create and buy native ads programmatically and personalize… Continue reading »
by Allison Schiff // August 15th, 2017 //
»
Sharethrough Bids Farewell To Top Execs Amid Shift To Programmatic

The native advertising technology platform Sharethrough parted ways with company president Patrick Keane and CRO Mike Gaffney last week as it focuses on its programmatic exchange. Christopher Schreiber, who had been Sharethrough’s VP of marketing and communications for the past five years, also left the company. The executive departures are not part of broader layoffs,… Continue reading »
by James Hercher // June 16th, 2017 //
»
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