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»native advertising

Outbrain Enables Direct Sold, In-Feed Placements For Publishers

Outbrain will allow publishers to sell native in-feed placements via their direct sales channels. In beta testing with four publishers, publishers can offer the units on a CPC or CPM basis. “Over the last six months, we’ve had more and more publishers dipping their toe into native ads,” said Matt Crenshaw, Outbrain’s VP of product... Continue reading »

by Sarah Sluis // June 8th, 2015 //
»
FTC: Publishers Will Be Held Responsible For Misleading Native Ads

Publishers taking the role of an ad agency by creating content for marketers should make sure they’re not creating misleading native advertising: The Federal Trade Commission will hold publishers responsible. “For us, the concern is whether consumers recognize what they’re seeing is advertising or not,” Mary Engle, the FTC's associate director of advertising practices, told... Continue reading »

by Sarah Sluis // June 3rd, 2015 //
»
BidSwitch Feature Aims To Open Up Native Supply

BidSwitch on Monday announced a feature for its API that will incorporate the OpenRTB2.3 standards, opening up new sources of native supply and, according to BidSwitch GM Bob Walczak, “[enabling] a much higher degree of innovation and efficiency in the native market.” BidSwitch’s value proposition is its ability to integrate once and then connect with... Continue reading »

by James Hercher // May 19th, 2015 //
»
Demanding More From DSPs And Publishers On Native Adoption

Even as marketers increasingly see native programmatic as a part of the core digital arsenal - alongside video, display and mobile - industry leaders like Sharethrough have encountered a lag in adoption from major DSPs. Part of the problem is that the existence of technology solutions hasn’t had a chance to sink in with brands... Continue reading »

by James Hercher // May 13th, 2015 //
»
Avocarrot Tool Turns Banners Into Native Units

Banners weren’t cutting it for Vaibhav Gupta, CEO and founder of Bidstalk, a Singapore-based company that provides a white-label mobile and video DSP platform for advertisers and publishers. But the alternative – native – presented its own attendant complications. “Marketers are ready to experiment with newer mobile-focused ad formats, but such traffic is still limited,” Gupta said.... Continue reading »

by Allison Schiff // April 15th, 2015 //
»
Developers React To Yahoo’s New Mobile Dev Suite

Yahoo is buoying its push to be a mobile player with a mobile dev suite, revealed Thursday at the company’s first-ever mobile developer conference – but the products, and Yahoo’s plans, are highly contingent on an important factor. Will developers see the value in Yahoo’s app-monetization tools? Flurry’s SDK now includes demand from both Gemini,... Continue reading »

by Allison Schiff // February 20th, 2015 //
»
BabyCenter Bumps Mobile To The Top Of Its List

Mobile is the mother of all invention at BabyCenter, an online content hub for pregnancy and parenting-related content. Founded in 1997, BabyCenter has always maintained a digital-first mindset – but the changing consumption habits of its more than 40 million global monthly users, mainly current and expectant mothers, means that mobile is fertile ground for... Continue reading »

by Allison Schiff // February 13th, 2015 //
»
Pandora Unveils Mobile Programmatic Plans Amid Worries Of Stalled User Growth

Pandora will leverage its data assets and introduce mobile programmatic capabilities later this quarter for its iOS and Android platforms, CEO Brian McAndrews said during the company's Q4 and year-end earnings call Thursday. “Advertisers are looking for high engagement on mobile,” McAndrews said. “In terms of digital revenue opportunities, we are positioning Pandora to lead the... Continue reading »

by Liz Rowley // February 5th, 2015 //
»
The New York Times Reports Solid Digital Ad Growth, Thanks In Part To Native Ads

The New York Times reported relatively modest fourth-quarter and full-year earnings on Tuesday, but chief Mark Thompson hailed it as “the most encouraging year-over-year trend” for total advertising revenue since 2005. To that end, he touted strong growth in digital advertising, sponsored content and subscription-based revenue. “We were particularly pleased with the strong growth in digital... Continue reading »

by Liz Rowley // February 3rd, 2015 //
»
BitTorrent Tries To Attract Marketers With Bundles Program And Partnership

Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that remains to be seen, the company took a step toward improving its ad offering when it unveiled a partnership with Adzerk on Wednesday. Adzerk, which works with publications like social... Continue reading »

by Liz Rowley // January 14th, 2015 //
»
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