Sharethrough has been profitable over the last three years, Greenberg said, but won’t be in 2017 due to investments in growth.
Sharethrough plans to hire a global programmatic sales leader to fill Gaffney’s role, and is splitting its programmatic group into three new teams: a biz dev team to onboard demand from agencies and DSPs; a programmatic strategist team geared toward traders and RTB specialists; and a native strategist team to push adoption with key brands.
Keane was originally an investor and took on an operational role with Sharethrough “when the company was maybe a fifth of what it is today in terms of revenue and headcount,” Greenberg said. “He was responsible for building our New York City office basically from scratch to the point now where it’s growing and has become a true second headquarters for Sharethrough.”
Keane will be shifting more of his time and efforts to Stripes Group, a private equity fund where he’s been an operating partner for three years. Investments that he’s overseen and will continue to handle at Stripes Group include Refinery29 and Craftsy, a crafts and DIY site acquired by NBC for around $230 million last month.
Gaffney told AdExchanger he has a new position lined up but can’t disclose details yet.