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»DigitasLBI

Delta Takes Off On Social With Personalized Videos For SkyMiles Medallion Members

Each year, Delta deploys a campaign to thank its SkyMiles Medallion loyalty program members. Past campaigns used emails sent to top Medallion members. In 2016, Delta began leveraging its members’ travel habits to personalize the campaign, showing each member stats about their year with Delta, said Julieta McCurry, managing director of US marketing communications and... Continue reading »
by Alison Weissbrot // February 27th, 2018 //
»
The Top 10 Programmatic Agencies

  By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their... Continue reading »
by AdExchanger // December 11th, 2017 //
»
Forget The Funnel, Focus On Growth

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John McDonald, executive vice president and group account director at DigitasLBi. About 30 minutes into the movie “Argo,” CIA officer Jack O'Donnell (played by Bryan Cranston) remarks, “This is the... Continue reading »
by AdExchanger // November 8th, 2017 //
»
Sabio Mobile Tool Aims To Help Identify Premium In-App Supply

Brands want high-quality mobile inventory – but they don’t have a standard way to define it, they can’t effectively measure it and there’s no easy way to find it at scale. Which is why mobile ad tech company Sabio Mobile, whose clients include Toyota, Wells Fargo, McDonald’s, Viacom and Lowe’s, released a validated publisher tool... Continue reading »
by Allison Schiff // July 25th, 2017 //
»
Snap’s Ad Tech Platform Ahead Of Facebook In The Early Days, Buyers Say

For Snap, there are benefits to being a latecomer to ad tech. The app, which entered the programmatic playing field last year when it launched APIs and self-serve tools that allow marketers to place automated buys on its platform, is avoiding many mistakes made by a predecessor that it's often compared to: Facebook. “Snap has been... Continue reading »
by Alison Weissbrot // June 22nd, 2017 //
»
DigitasLBi’s New Global Prez Wants To Bring The Focus Back To Data

DigitasLBi had started to grow beyond its core purpose: to be the data and insights shop within the Publicis.Sapient family. When global CEO Luke Taylor stepped down two weeks ago, Nigel Vaz, CEO of Publicis.Sapient in AMEA and APAC, also became global President of DigitasLBi. As president, Vaz will have oversight of DigitasLBi’s brand strategy and positioning,... Continue reading »
by Alison Weissbrot // February 16th, 2017 //
»
What Google’s Removal Of Third-Party Pixels On YouTube Means For Marketers

As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms. But it was Google's reduction of third-party cookies and pixels on YouTube, as well as the release of a cloud-based YouTube measurement system called Google Ads Data Hub, that had industry insiders... Continue reading »
by Kelly Liyakasa // January 25th, 2017 //
»
DigitasLBi’s Carol Chung On Life After The Trading Desk Model

Ever since Publicis Groupe disaggregated its trading desk, VivaKi, programmatic has been searching for a new home within the holding company. DigitasLBi is taking an integrated approach by embedding programmatic experts into account teams. “I’m not looking to create a long-term programmatic team silo,” said Carol Chung, who became head of programmatic, North America, at... Continue reading »
by Alison Weissbrot // October 17th, 2016 //
»
DigitasLBi’s Head Of Programmatic Role Is About More Than Programmatic

When DigitasLBi appointed Emily Macdonald as its first head of programmatic on Thursday, it wanted to ensure all employees across planning, buying, data and analytics teams are trained on programmatic buying. The newly created international role comes from Publicis Groupe’s recent reshuffle to integrate programmatic as a service across all of its agencies, beginning last year... Continue reading »
by Alison Weissbrot // August 19th, 2016 //
»
Baskin-Robbins’ Branded App Aims To Close The Loop On Point-Of-Sale Data, Refresh Its Image

Baskin-Robbins launched a standalone app to help modernize its 70-year-old brand and connect with consumers via personalized messaging and offers. In the two weeks since its launch, more than 10,000 customers have downloaded the app, which was created by DigitasLBi. The app is part of a larger effort for more personalized, one-to-one marketing and enhanced... Continue reading »
by Alison Weissbrot // August 16th, 2016 //
»
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