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»media reviews

digital ad spend
Digital Advertising To Grow Despite COVID-19; Billions Of Media Dollars Are Up For Grabs This Year

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Traditional Media In The Doldrums Ad spending in the United States will decline 8% this year, according to a survey of ad buyers released Wednesday by the Interactive Advertising Bureau. Digital ad spend will grow 6% despite the dip, while traditional media is set… Continue reading »

by AdExchanger // September 3rd, 2020 //
»
Pitch Pressure: Marketers Demand More During Reviews – Even When It Comes Down To Price

Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in 2015. Since January, brands including Microsoft, Shell, Asda and Mondolez have put a collective $10 billion worth of media accounts up for review, according to research firm ID Comms. But this year, brands are putting… Continue reading »

by Alison Weissbrot // April 10th, 2018 //
»
IPG’s Initiative Hires Creative Talent To Win Pitchapalooza

The ongoing media reviews have created inroads for agencies to use creative, informed by data, as a strategy to win new business. In a bid to take advantage of this growing opportunity, Initiative, the IPG Mediabrands-owned agency, hired Nick Childs as its first-ever global chief creative officer on Sept. 1. “As a lot of media… Continue reading »

by Liz Rowley // September 9th, 2015 //
»
IPG Says Impacts From ‘Pitchapalooza’ Won’t Be Felt Until 2016

Questions remain about Interpublic Group despite the strong second-quarter revenues reported Wednesday. On a call with investors, IPG chief executive Michael Roth spun the rash of media reviews – which some have nicknamed “pitchapalooza” – in a positive light, positioning the wave of media agency jump balls as an opportunity to win business. But any… Continue reading »

by Liz Rowley // July 22nd, 2015 //
»
Growth From Omnicom’s Programmatic Arm Accounted For $30M In 2015’s Second Quarter

Advertiser agency reviews took center stage during Omnicom’s Q2 call. Chief John Wren claimed the holding company is well positioned to weather the storm of media reviews, which have spurred the reevaluation of nearly $30 billion in media billings, according to estimates from Pivotal Research, because of Omnicom’s investments in its data-management platform, Annalect, and its programmatic… Continue reading »

by Liz Rowley // July 21st, 2015 //
»
 

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