AdExchanger
Articles By AdExchanger
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OPINION: On TV & VideoLooking Beyond Facebook For Video
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. It’s no secret that Facebook has put a major focus on video as a key part of its strategy, with significant investments in 360, virtual […]
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OPINION: Data-Driven ThinkingWhat ‘Law & Order: SVU’ Can Teach Us About Mobile Fraud
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Oiknine, co-founder and CEO at Apsalar. In the long-running NBC police procedural “Law & Order: SVU,” Detectives Benson and Stabler focused on three things when solving murders: means, motive […]
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China Continues Buying Up US Firms; Mitch McConnell Sides With Cable Cos. On Cable Boxes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Wall It looks like Chinese companies will continue gobbling up US ad tech firms (see: Smaato and Opera). China faces heavy competition in its domestic market, where internet traffic is shared among power players with closed APIs like Tencent, Baidu, Alibaba and Qihoo 360. […]
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OPINION: Data-Driven ThinkingBoiling Down Rebategate, With An Eye Toward Equilibrium
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. In light of the ANA’s Media Transparency Initiative Report, marketing leaders are considering how to cut through all the industry-level information and understand […]
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Facebook Adds New Offline Attribution Options; Criteo Sues SteelHouse
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Proof Obsession Facebook is adding new ways for businesses to link their ads to offline conversions. The most interesting is an integration with Square that could bring a boatload of SMB transactional data into the Facebook “matching” ecosystem. Facebook also will use location data to […]
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OPINION: Data-Driven ThinkingThe Problem With Viewability: Declining Inventory Quality
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ezra Pierce, CEO at Avocet. The ultimate value of viewability is in understanding causation, not targeting. That’s not hair-splitting. It’s a distinction with consequences that we’re already experiencing. When viewability […]
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Snapchat To Allow Third Parties To Buy & Create Via APIs; Small Advertisers Struggle With New Google Search Rules
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Welcome, Snapchat API Snapchat will allow third parties to buy and create ad units via APIs for the first time, Adweek’s Chris Heine reports. Its authorized partners include video DSP TubeMogul as well as a bunch of scaled social ad vendors including Social Code, Brand Networks […]
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OPINION: Data-Driven ThinkingIs All Personal Data Equal Under The Law?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Until very recently, most ad tech companies based their entire privacy programs on the notion that they don’t collect personal data. As noted […]
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OPINION: On TV & VideoDigital Video Can’t Thrive Until We Resolve Its Data Challenges
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ben Reid, founder and CEO at elasticiti. Nothing captures the imagination of the consumer – or aids in brand recall – better than that magic combination of sight, sound and motion. While video is […]
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ANA Chairman Responds To Criticism Of Report; Axel Springer Buys eMarketer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Take Your Medicine ANA Chairman Tony Pace responded to criticism of its recent report on agency rebates (specifically, that its unnamed sources have muddied agency reputations). He said in an open letter, “Granting anonymity and confidentiality to sources is a standard investigative practice for assessing business […]
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OPINION: The Sell SiderDon’t Let Quality Metrics Turn Into Snake Oil
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Technology has given average consumers a fantastic platform for product research and insight. From consumer reviews to public tweets about terrible customer service, businesses have to be […]
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OPINION: Data-Driven ThinkingCompassion, Artificial Intelligence And The Uncanny Valley
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alastair Boyle, global client partner and head of strategy at Essence. Although artificial intelligence (AI) can help advertisers be more compassionate, it isn’t without potential pitfalls. I have previously argued […]
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Digital Ad Revenue Continues Jumping Up; Reimagining Profitability On The Internet
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moar! Internet ad revenue in the first quarter jumped 21% to $15.9 billion, according to the IAB and PwC’s latest data. And the growth rate is still climbing after all these years (take that, fraud and ad block alarmists). The report leaves a few things to […]
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OPINION: Data-Driven ThinkingThe Intersection Where User Experience And Monetization Meet
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yoav Naveh, co-founder and CEO at ConvertMedia. Publishers shouldn’t just be innovating their editorial content, but reimagining the entire user experience of their pages. Both the content and ads should […]
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WaPo Continues Enjoying Success Under Jeff Bezos; Susan Wojcicki Talks YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WaPo Media Services The Jeff Bezos-ification of The Washington Post is proceeding apace. WaPo’s publisher solution tech platform, called Arc Publishing, is already profitable with a small customer base and may soon generate considerable revenue. The Argentine publisher Infobae just signed up, joining Canadian newspaper The […]
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OPINION: The Sell SiderWhat Will It Take To Move The Needle On Programmatic Direct?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daniel Bornstein, senior vice president of media monetization and operations at Demand Media. While the merits of programmatic direct have been widely discussed, its adoption has been nascent. If we can agree that the […]
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OPINION: Data-Driven ThinkingThe Real Root Cause Of Kickbacks And Client-Agency Challenges
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. In any case throughout human history where capitalism and markets were suppressed, black markets sprouted and thrived to take their place. North Korea, […]
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Pinterest Proves Its Offline Worth; Facebook Pioneers Another Successful Ad Format In "Dark Posts"
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Up Pin The Cloud Pinterest is proving its offline worth. The platform tapped Oracle Data Cloud to help it demonstrate the impact of promoted pins on offline sales. The duo also released a CPG-centric study that leveraged Oracle’s Datalogix tech to show how campaigns performed with […]
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Opinion Polls And Ad Campaigns Are More Similar Than You Might Think
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Kevin Tan, CEO at Eyeota. With elections season heating up in the US and Australia, political candidates have their eye on the prize. But opinion polls are confusing and occasionally inaccurate – something that we can […]
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The New York Times Is Exploring An Ad Free Option; Pre-Empting The ANA Agency Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad-Free Times Choice is the name of the game, and The New York Times is exploring a new one: an ad-free digital subscription. “We do want to offer all of our users as much choice as we can, and we recognize that there are some users […]
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OPINION: Data-Driven ThinkingFractured Governance Handicaps Use Of First-Party Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bridget Bidlack, vice president of global product management at Experian Marketing Services. First-party data is one of an organization’s most important marketing assets yet many struggle to activate it effectively. […]
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OPINION: On TV & VideoRovi, TiVo And The Future Of Addressability
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. The recent acquisition of TiVo by the company Rovi triggered an odd memory for me. There was an off-leash beach near our apartment […]
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The Downsides Of The FCC Privacy Proposal; Upfront Deals Are Slower Than Expected
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google-opoly The FCC’s broadband privacy proposal could stunt innovation online by making it harder for new players to enter the market and compete with giants such as Google, writes Roslyn Layton in an opinion piece for Forbes. More than 30% of all digital ad revenue is […]
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OPINION: Data-Driven ThinkingLower Fill Rates Protect User Experience And May Make Publishers More Money
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief operating officer and chief financial officer at GumGum. You’re more likely to win the lottery than click on a banner ad. That may be funny, but it’s […]
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OPINION: The Sell SiderDynamic Price Floors: A Call For Standardization
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Gabe Bender, product strategy lead at Sharethrough. Although programmatic advertising is approaching critical mass, the industry has failed to standardize auction pricing, and the debate continues over hard-price floors, soft-price floors and everything in […]
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IBM Puts Its Weather Co. Buy To Work; Twitter Will Support VAST For Select API Partners
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Watson’s New Trick IBM has made good on its forecast merging Weather Co. and Watson assets [AdExchanger coverage]. IBM just rolled out interactive Watson Ads, which use cognitive supercomputing to turn consumer text and voice requests into dynamic ads. If you’re Campbell Soup, people looking up […]
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OPINION: On TV & VideoFix Your VPaid Wrapper Immediately
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ted Dhanik, CEO at engage:BDR. Publishers, here’s why fill rate is low. Advertisers, this is why viewability is dismal and campaigns aren’t serving effectively. As browsers drop support for Flash, ad servers aren’t keeping […]
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Google Launches A Global Marketer Network; Mary Meeker's Latest Internet Trends Report Is Out
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. As Easy As DBC Google on Wednesday launched its DoubleClick Certified Marketing Partner program, which aims to connect marketers with a global network of digital marketing experts and services, including media management, data and technology integrations, measurement and attribution tools. The program has launched with 40 […]
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China's UC Browser Is A Huge Source Of Ad Blocking; Mondelez Goes For Content Partnerships
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Around The Block PageFair released its “2016 Mobile Adblocking Report” in conjunction with the mobile data firm Priori Data on Tuesday. The report highlights one huge player in mobile ad blocking which rarely gets the attention it deserves: UC Browser, a Chinese mobile web browser that […]
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OPINION: Data-Driven ThinkingSometimes, The Numbers Lie
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, chief revenue officer at Trust Metrics. Bad actors in digital media know that media buyers rely so much on numbers that they are often blind to obvious problems. […]