AdExchanger
Articles By AdExchanger
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OPINION: On TV & VideoIt’s Time For The Video Ad Segment To Get Serious About Frequency
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Goefron, managing director of account management and chief brand safety officer at GlassView Media. The banner ad has been decried and even its creator seems dubious about his invention, but let’s give this […]
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Programmatic Ad Quality Baggage; Martech Big Brother
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lessons Of History Ad/Fin CEO Andrew Altersohn writes for MediaPost that programmatic must deal with its ad quality (i.e., fraud, viewability and brand safety) baggage once and for all. He quotes Tim Glocer, former CEO of Thomson Reuters, who says, “Over Reuters’ history, we […]
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OPINION: The Sell SiderHeader Bidding And The Fate Of RTB
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. Header bidding has added significant value to the publisher ecosystem, maximizing revenue and creating opportunities to democratize access to the ad server. A series of fascinating trends in the […]
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Publicis Groupe Reports 2015 Financial Performance; TV Networks Build Walled Gardens
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. French Retreat Publicis Groupe described the company’s exposure to last year’s Mediapalooza wave of media agency reviews in its most recent earnings call. The most painful losses were those of US media accounts for Coca-Cola (which went to McCann) and Procter & Gamble, the […]
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OPINION: Data-Driven ThinkingGetting Consumers To Download An App Is Easy – Now Comes The Hard Part
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vadim Rogovskiy, CEO at Clickky. For years, app installs were the ultimate metric for the mobile marketing industry. But as the market evolved, the importance of a mere click was […]
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OPINION: On TV & VideoHas Out-Stream Video Come Of Age?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ted Dhanik, CEO at engage:BDR. With video consumption up, advertisers are following the eyeballs. eMarketer estimates that US digital video ad spend reached $7.8 billion in 2015, a 33.8% year-over-year increase representing 13.3% of […]
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Services Are The Future; Tracking Twitter Ad Quality
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. At Your Service Silicon Valley investor Darren Herman penned a Medium post on how ad and marketing tech startups should approach the market. Valuations are coming down, the biggest competitors aren’t IPOing and seed-round funding is getting harder to find, so what’s a startup […]
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OPINION: Data-Driven ThinkingWhy Are Marketers With Sparse Data Licensing DMPs?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. If you think about the companies with perhaps the least amount of consumer data, you may automatically think about consumer packaged […]
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OPINION: The Sell SiderAs Header Bidding Rises, It’s More Important Than Ever To Understand The Waterfall
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. With all of the talk of header bidding and now header bidding wrappers, it’s clear that most publishers are moving forward in this space in […]
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Omnicom Credits Annalect For P&G Win; Jeff Bezos Makes WaPo Software-First
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hold Co Crows During Omnicom’s Q4 earnings call Tuesday, CEO John Wren credited the company’s Annalect analytics division with helping it win P&G’s media buying business last quarter. ”We now have data and analytic experts, or marketing scientists, as we call them, embedded in […]
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OPINION: Data-Driven ThinkingTo Rev Up Sales, Auto Industry Must Embrace Customer-State Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maxwell Knight, vice president of marketing science services at Turn. In the automotive industry, branding and direct-response campaigns are almost always divided into national and regional tiers. While this makes […]
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LinkedIn Isn't Done With Ad Tech; Stentrant Calls Out Academ Media On Fraudulent Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. B2B Dream: Still Alive According to marketing product chief Russell Glass, claims of the demise of LinkedIn’s ad tech road map have been greatly exaggerated. Turns out company CEO Jeff Weiner created a misunderstanding when he told investors last week the company would shutter […]
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OPINION: On TV & VideoSuper Bowl 50: The (Fair) Price Of Impact
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. I worked in San Francisco for a few days the other week and was amazed to see street closures, insanely disruptive out-of-home (OOH) […]
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Google Joins The App install Ad Trend; Nielsen Lags Behind On Digital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Thrall To Installs Google – ahem – Alphabet is drinking the app install Kool-Aid. “We are now seeing a trend of advertisers moving their app install budgets to Google,” CEO Sundar Pichai told investors during the company’s Q4 earnings call. Then, in a […]
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Politicians Bet On Digital; Some Traditional Magazines Continue To Thrive
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Push Comes To Shove Yesterday’s Iowa caucuses mean every journalist everywhere must find a political angle. Dr. Ben Carson’s campaign was preparing “for a complete domination of mobile in Iowa,” said Ken Dawson, who runs the campaign’s digital marketing, per The Wall Street Journal. […]
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OPINION: On TV & VideoProgrammatic’s Long Struggle With Mobile Complicates The Future Of Video
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Josh Speyer, CEO at AerServ. By now you’ve seen the headlines. Video viewers are shifting from TV and desktop to devices, making mobile video the fastest-growing digital advertising medium. And yet it remains to […]
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OPINION: Data-Driven ThinkingTo Safeguard Privacy, Advertisers Must Align Their Tech And Legal Departments
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Albert Luk, VP of operations and general counsel at Jumbleberry. FTC Commissioner Julie Brill recently urged the ad industry to abide by regulations related to cross-device data collection and native […]
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Messaging Apps Are The Next Frontier; Politics Goes Digital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get The Message “Clearly messaging apps are where social media is going next, and we and other publishers need to figure them out,” says Tom Standage, deputy editor of The Economist, in an interview with Laura Hazard Owen of Nieman Labs. The Economist already […]
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OPINION: Data-Driven ThinkingIs Cookie Targeting Dead? Yes, No … Maybe
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Karima Zmerli, VP of digital audience management and data management platform (DMP) solution lead at Merkle. With the evolution of digital targeting comes the rise of addressable targeting platforms, which […]
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OPINION: The Sell SiderThe Content Management System Will Be The Next Yield Driver for Publishers
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO at Index Exchange. When yield optimization strategies for publishers come up, real-time bidding and advertising automation technologies are the first things that come to mind. And rightfully so, because […]
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Alliance Data Systems Planning Platforms; Facebook Loses Some Login Share
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platform Alliance! During Alliance Data Systems’ (ADS) Q4 earnings call (read the release), CEO Ed Heffernan described the company’s end game: Building a series of platforms to capture the purchase data of consumers. While ADS – parent company of Epsilon/Conversant – is currently a […]
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OPINION: Data-Driven ThinkingJargon Hype: How Word Usage Is A Barometer For Industry Buzz
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Davenport, senior director of analytics at The Trade Desk. Ad tech can be an echo chamber. Only a small number of media outlets cover our industry, largely because it’s […]
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OPINION: On TV & VideoThere Is No One-Size-Fits-All For Digital Video
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris Altchek, CEO at Mic. Digital video consumption habits have rapidly evolved over the last five years. Viewers have transitioned from spending 100% of their time on traditional cable to consuming content on mobile […]
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New FCC Proposal Draws Cable And Telco Ire; Publisher Versus Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ready, Set-Top, Go! FCC Chairman Tom Wheeler is expected to put forward a proposal “aimed at lowering bills for cable viewers and providing more access to Internet-based programming,” writes John McKinnon of The Wall Street Journal. Cable and telco companies (and anybody else with […]
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OPINION: The Sell SiderForward Markets: The Best Of Programmatic Direct And Header Bidding
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Triscari, CEO of Labmatik. Last year we saw material interest around top-of-waterfall solutions. This story continued simmering in 2016 with a thoughtful post by Jed Nahum comparing the two primary approaches, programmatic direct and […]
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Twitter Stops Showing Ads To Some Users; Google Makes Certain Info Easier To Find In Email
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Birds Of A Feather Re/code’s Peter Kafka reports that Twitter stopped showing ads to certain power users as a way to keep them engaged. The move surfaces some questions, like: Why has Twitter been sacrificing core user experience for (yet unrealized) user growth? Kafka […]
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OPINION: Data-Driven ThinkingThe Agency Of The Future: Better Relationships, Outside-The-Box Hiring and Workspace Re-orgs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Adam Edelman, founder and CEO at IMM. The fast pace of change in the digital advertising industry is alternately exciting and enervating. Agencies today must be tech-savvy innovators to stay ahead […]
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How Will Political Campaigns Reach Voters Who Are Avoiding Ads?
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Paula Minardi, broadcast industry marketing manager at Ooyala. Ad avoidance in the 2016 election cycle is a key challenge for political campaigns. The results will be influenced by whether target constituencies even see campaign ads, particularly […]
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Spotify Rolled Out A Video Product; IAB CEO Randall Rothenberg Equates Ad Blocking To Extortion
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lend Me Your Eyes Spotify rolled out its long-awaited video product this week, starting with its Android app, reports Mike Shields at The Wall Street Journal. Digital video is a tempting prize – the platforms that do it best get the biggest budgets – […]
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OPINION: On TV & VideoHeader Bidding: The Industry’s Cronut?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Craig Berlingo, vice president of product, publisher platforms, at Tremor Video. I’ve been thinking about cronuts a lot lately. They came out of nowhere, and all of a sudden everyone is talking about them. […]