AdExchanger
Articles By AdExchanger
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OPINION: On TV & VideoMoney’s Coming To Video But The Industry Isn’t Ready
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Kevin Lenane, general manager of video at Integral Ad Science. If you regularly read digital advertising news, you may be forgiven for believing that marketers have embraced video advertising in a monumental way. In […]
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OPINION: Data-Driven ThinkingFlash In The Pan: Historical Lessons Of Adobe's Macromedia Acquisition
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at PaperG. Adobe’s 2005 acquisition of Macromedia, along with its flagship products Flash and Dreamweaver, for $3.4 billion in stock, had huge potential. Macromedia’s plan for Flash to […]
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Google Widens First-Party Data Onboarding; Vulnerable Cookies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Matching The Search User Google will widen support for first-party data onboarding, Digiday’s Garett Sloane reports. “The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube.” It’s a move straight out of the […]
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OPINION: The Sell SiderEmail: The New Home Page
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic, head of revenue at Bon Appétit & Epicurious, The Food Innovation Group. Publishers have historically treated their home pages as their waterfront property, with a finite amount of space and availability that […]
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OPINION: Data-Driven ThinkingWhen Marketers Lose Control Of Their Campaigns
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eoin Townsend, chief product officer at Collective. Today’s digital marketers must invest in the best tools available to manage their campaigns and drive measureable results. But marketing technology tools require […]
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Bloomberg Investigates Site Traffic Fraud; NDN Rebrands To Inform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sourced Traffic Is For Suckers Bloomberg Businessweek’s cover story next week is a dive into the world of fraudulent traffic. A while ago advertisers hoped digital display would be as effective but more efficient vs. TV advertising: similar reach, but way less cost. But last year, […]
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OPINION: Data-Driven ThinkingThe Untapped Potential Of All This Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. We’ve all marveled at the new technology solutions entering the programmatic marketing and advertising ecosystems, along with the vast quantities […]
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More EU Disapproval; Pubs Could Benefit From Ad Blocking
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Pluribus Unum The EU’s top court issued some sharp statements regarding Facebook’s 15-year-old data-sharing agreement with US government agencies. The nonbinding decision from the EU’s advocate general said European “Facebook users are not informed that their personal data will be generally accessible to […]
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OPINION: Data-Driven ThinkingWe Need To Overcome The Peter Principle In Digital Media
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Reiners, principal at Infinitive. In business, individuals rising to the level of their incompetence is often referred to as the Peter Principle. People rise through the organization, based on […]
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OPINION: The Sell SiderAs Ad Blocking Grows, How Can We Balance The Scale Between Publishers And Consumers?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds. Publishers face increasing pressure in a competitive space, marked by gradual price deflation from ad exchanges, stricter viewability standards from advertisers and now the rise […]
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Ad Blocking Stays In The Headlines; Axel Springer Maybe Interested In Business Insider
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Blockalypse The Randall Rothenberg “calm down about ad blockers” media tour continues, this time with a column at Ad Age (following up on Monday’s WSJ Q&A, where he also referred to ad blocking as “the latest crisis du jour”). In a scathing piece, […]
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OPINION: Data-Driven ThinkingProgrammatic 3.0: The Next Paradigm In Inventory Procurement
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Marketers have always craved access to quality audience at scale. That was once as easy as scheduling buys on the top […]
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Rothenberg On Ad Blocking; TV Still Dominates
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nothing To See Here, Folks With Advertising Week around the corner and ad blocking seizing the public’s attention, IAB CEO Randall Rothenberg is trying to contain the circus. In a Q&A with Mike Shields of The Wall Street Journal, Rothenberg cautions that ad blocking […]
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In Nascent Programmatic TV And Video Market, Beware Of Faulty Transaction Models
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jon Heller, co-founder and co-CEO at FreeWheel. Ask five people to define programmatic and you’ll get seven different answers. Some answers make sense for display, some make sense for the premium video ecosystem and […]
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OPINION: Data-Driven ThinkingHow Our Brains React To Re-Messaging
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Scharf, senior manager of display media operations and analytics at Adobe. What’s the secret to more effective retargeting? You might say brilliant creative, predictive modeling or segmented data. True, […]
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The Future Of Agencies; Netflix Not Making Up Losses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Is The Sun Rising Or Setting On Agencies? Writing for Media Village, MediaLink founder Michael Kassan gives his guess at what’s to come of creative, media and tech agencies as their long-established roles become ever more juxtaposed with technology. Kassan writes, “My money is […]
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Ad Blocking Wars; Pinterest Has 100 Million MAU
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Blocking Is But A Stage Apple’s momentous ad-blocking move and any publisher carnage it creates are mere “collateral damage” in a greater war between Silicon Valley’s titans (Google, Facebook and Apple), writes The Verge’s Nilay Patel. Apple’s new iOS 9 release has been […]
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PLYMedia Speaks Out; AMC Networks Enters Programmatic Market
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PLYmedia Rebuttal This week, former AppNexus CTO Mike Nolet accused PLYMedia of driving fraudulent traffic, and the mobile video platform was subsequently axed from MediaMath’s DSP. On Wednesday, PLYmedia co-CEO Avishay Raviv penned a LinkedIn post to clear the air. While Raviv takes responsibility […]
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OPINION: The Sell SiderFor Publishers, Ad Blocking Is Painful But Don’t Call It An Apocalypse
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. Ad blocking has all the ingredients for a hot story. There are clear good guys (us publishers, of course) and villains. […]
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MediaMath Shuts Down PLYMedia; Ad Blocker Optimism
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Shuts Down PLYMedia MediaMath appears to have cancelled buying privileges for one of its clients, PLYMedia, after former AppNexus CTO Mike Nolet described mobile video fraud he attributed to PLYMedia. The arbitrage player was buying mobile video impressions using MediaMath’s DSP and reselling […]
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OPINION: Data-Driven ThinkingFirst-Party Content: An Untapped Treasure Chest
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Ferber, chairman at Bidtellect. Although there is much discussion around the power of first-party data, there is another first-party asset that represents a huge untapped opportunity for native advertisers. […]
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Programmatic Price Tag; Pinterest Has Search Aspirations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Price Of Programmatic Ad Age’s Alexandra Bruell takes a look at the dark side of automation, namely the sticker shock. “Programmatic ad tech involves not just the ad inventory at the end, but a trail of fees and costs along the way to […]
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OPINION: On TV & VideoThe Tipping Point For TV And Digital Video
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Parkes, senior vice president, North America, at Amobee. The consumer shift to spending more time on digital than on TV is pushing the industry toward a tipping point in advertising budget allocation. Although […]
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OPINION: Data-Driven ThinkingVirtual Reality Technology Could Change The Way We Experience Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Foroughi, co-founder and CEO at AppLovin. Virtual reality technology is far from mainstream, but carries incredible implications for advertising. There are already 175,000 development kits for Oculus Rift in […]
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Another Yahoo Exit; Verizon Locks Down Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Shakeout Claims Scott Burke, Kathy Savitt The revolving door continues at Yahoo. Ad tech chief Scott Burke exited last month, replaced as head of ad platforms by Prashant Fuloria, as first reported by Re/code’s Kara Swisher and confirmed by AdExchanger. And Yahoo confirms […]
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OPINION: Data-Driven ThinkingAd Blocking Will Keep Growing Until We Make Ads Better
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. The rise of ad blocking is a symptom of a real problem: Ads suck. To slow the adoption of ad blocking and make the Internet […]
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OPINION: The Sell SiderTo Boost Mobile Web, Publishers Should Take A Cue From Apps
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Lebowski, head of sales at Epom Ad Server. Digital advertising professionals seem to agree that in-app ads outperform those served on mobile web. Not only do users spend more time in apps than […]
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IPO Low; Programmatic Buyers & Sellers Disagree On Value
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO-No It’s a rough year for tech firms hoping to exit. Research from Renaissance Capital suggests that a mere 11% of all US IPOs this year were held by tech companies, a seven-year low. To be clear, that percentage is not specific to advertising […]
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OPINION: Data-Driven ThinkingAs The Ad Server’s 20th Birthday Approaches, A Look At The Disruptions That Followed
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, chief operating officer at RadiumOne. Back in 1994, a group of my Stanford business school classmates and I shared a fascination with the web and immediately recognized its […]
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On The Hill Holliday Spin Off; The Advertiser-Agency Conundrum
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Hill In an interview with Adweek, Trilia Media President Cindy Stockwell opens up about what led Hill Holliday to spin off its media operations. Prior to her current role, Stockwell served as EVP and chief media officer for Hill Holliday. “We wanted […]