AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingFacebook: Quietly Killing The Remarketing Industry
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Buch, CEO at SocialWire. Facebook launched a remarketing product in February called Dynamic Product Ads (DPAs), which essentially represents the beginning of the end for the hundreds of ad […]
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More Trouble For Google In Europe; Google Gets A Buy Button
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads No More? And you thought viewability was the big mobile issue of the day? If the Financial Times’ anonymous European telco source is correct, mobile operators might take the nuclear option and detonate all mobile ads from their networks. (In-feed ads from […]
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OPINION: The Sell SiderFor Publishers, TV Requires A Balancing Act
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Reed Barker, vice president of cable ad products at The Weather Company. Remember when you were a kid and you finally realized that there was no Santa Claus? There was a decision on the […]
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OPINION: Data-Driven ThinkingHow Not To Get Fired Before Next Year’s Upfronts
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. You won’t get fired for buying age and gender gross rating points (GRPs) at this year’s upfronts. But mark […]
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Brand Networks Buys SHIFT; Everyone Wants A Piece Of Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Consolidation Social marketing software company Brand Networks snapped up rival SHIFT for $50 million on Thursday. It’s the second notable social advertising acquisition for Brand, which bought Optimal for $35 million about 18 months ago. All three companies got their starts as Facebook […]
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OPINION: Data-Driven ThinkingDevice Bridging And Geofencing: A Buyer’s Perspective
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thierry Cornet, partner portfolio manager at UM. The market is awash with mobile ad networks claiming to be specialists in geolocation and, more recently, device bridging. But pulling back the […]
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Turner Debuts DMP; Tapad Raises $18.5M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Turning To DMPs Turner debuted a DMP, the Turner Data Cloud, which it likens to Amazon’s targeting service. The WSJ reports that Turner wants to tap its cross-channel properties, “getting data pulled from information on folks who have shared stories via social media […]
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OPINION: The Sell SiderVideo Is Consuming The Digital Ad Industry
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. I recently had a discussion with a digital industry leader whose company aims to grow video’s scale and overall inventory levels to take advantage of rising demand. The part […]
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Google Dominates Ad Revenue; Rubicon Project Continues Programmatic Direct Investment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Growing Dominance The gap between Google’s media revenue and the revenue of its competitors is growing, according to a report from ZenithOptimedia. The Publicis agency estimates that Google is 136% bigger than the world’s second-largest media owner, Disney, up from 115% a year […]
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Cadreon Offers TV Targeting; Brands Changing The Agency Model
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cadreon Does TV IPG-owned Cadreon and TubeMogul have paired up to build TV targeting tools for ad delivery across networks. Cadreon will draw proprietary data from its Audience Measurement Platform as well as from set-top boxes and other consumer shopping sources in order […]
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OPINION: On TV & VideoIt’s The End Of The Upfronts As We Know Them (And I Feel Fine)
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Rupczynski, vice president of media, data and CRM at Kraft Foods Group. You can’t fool me. I see you there. You’re reading this on your phone in the middle of another NewFront (or […]
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OPINION: Data-Driven ThinkingMeasuring the Previously Unmeasurable: Out-of-Home Goes Mobile
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Earlier this week, I participated in the Five Boro Bike Tour, a 40-mile trek through the streets of New York. We rode […]
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AOL Wants To Be No. 3; Snapchat Changes Ad Pricing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No. 3 In Ad Tech? AOL is working hard to differentiate itself from other ad tech providers. On Friday, Business Insider cited a recent remark by CEO Tim Armstrong that “AOL believes it will soon become a credible No. 3” behind Google and Facebook. […]
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OPINION: Data-Driven ThinkingIt’s Time To Rethink Cross-Device Accuracy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Abraham, director of data platforms at Adbrain. Digital channels have provided a great return in dollar value and consumer insights. The emergence of cross-device solutions measurement has become a […]
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OPINION: The Sell SiderViewability: A Currency, Not A Metric
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, VP of business development at Index Exchange. In order to effectively leverage viewability in a programmatic marketplace, buyers and sellers need to start thinking of it as a currency and not as […]
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Yelp For Sale; Bots Getting Smarter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Behemoth On The Block Yelp is exploring a sale, according to The Wall Street Journal’s sources. Needham & Co. analyst Kerry Rice tells Bloomberg possible buyers include Google, Yahoo, Facebook or travel firms like Priceline and TripAdvisor. “They’ve done a great job building […]
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Reddit Goes After Video; Krux Teams Up With JUICE Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reddit’s O&O The Verge reports that Reddit is dipping into original video, where it can “control the conversation around the marketing and also tap into more lucrative advertising formats.” The videos will initially focus on the company’s AMA brand, the best loved of Reddit’s […]
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Google's New Mobile Ad Formats; The Facebook-Twitter Merger Argument
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Mobile Ad Push At its AdWords conference on Tuesday, Google debuted new ad formats for mobile. The first, Automobile Ads, gives mobile browsers a carousel of interactive images with added info like horsepower and average gas mileage. The second format, Hotel Ads, aggregates […]
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Pinterest Offers More Data; TubeMogul Enables Programmatic DOOH
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Serious Pinterest Pinterest is slowly opening its gates to developers. Its latest platform release lets developers access the data of pinners who connect their accounts to external apps. As TechCrunch reporter Matthew Lynley points out, intent signals abound. “One project involved shipping recipe data […]
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OPINION: Data-Driven ThinkingThe Math Behind Wrongly Aligned Advertiser KPIs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. It is a response to “Advertisers May Unknowingly Add To The Industry’s Fraud Problem,” posted on AdExchanger on April 23. The interplay of demand, supply and […]
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OPINION: On TV & VideoThe Video Ad Market Could Be Unrecognizable In 6 Months
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hagai Tal, CEO at Taptica. Video is a powerhouse advertising tool because it can engage on multiple levels, and advertisers increasingly want to leverage video across channels. After years of technological advancement in […]
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Twitter Struggling To Prove Ad Value; Salesforce Merger Speculation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Proof Problem Twitter’s having a hard time proving its direct-response ads can drive sales, according to the WSJ. Though Twitter’s got scale (302 million monthly active users, to be exact), marketers and brands aren’t convinced their ad spend is impacting purchases, and that’s […]
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OPINION: The Sell SiderHow Can We Make Open Auctions Work For All Publishers?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. One of programmatic’s biggest benefits has been the liquidity it offered in the marketplace for display advertising impressions. Before programmatic and real-time bidding (RTB), in particular, the market […]
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Roku Measuring Through Nielsen; Google Promotes Better Attribution
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OTT Metrics Nielsen is bringing better measurement to Roku’s streaming players and to Roku TV. “We believe all TV will be streamed, and with it all TV advertising,” said Scott Rosenberg, VP of advertising at Roku. “With Nielsen, we’re integrating these capabilities directly into […]
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OPINION: Data-Driven ThinkingA Marketer’s Most Important Question: Why?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Naeger, executive vice president of strategy and analytics for Merkle’s Digital Agency Group. The one certainty of digital marketing over the last 20 years is that it is always changing […]
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GroupM Chairman On Rebates; Uniting Programmatic & Direct Sales At NY Times
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GroupM Chief On Rebates At an ANA event in Phoenix this week, GroupM Chairman Irwin Gotlieb opened up about the kickback controversy, ignited by his former employee, ex-Mediacom CEO Jon Mandel. “Some clients are very distrustful of their agencies,” he said. “There are others […]
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OPINION: Data-Driven ThinkingWhat’s Bigger Than Big Data?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Emad Georgy, senior vice president of product development and global head of development at Experian Marketing Services. In the age of the half-read article, far too few have taken the […]
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OPINION: The Sell SiderPublisher Redesigns Can Knock Viewability Out Of The Park
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant. Viewability has surged as a No. 1 priority for media companies this year as brands and agencies increasingly push for proof that consumers saw their […]
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Facebook Offers Video For App Ads; Yandex Completes ADFOX Integration
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Game On In a Tuesday blog post, Facebook debuted new video functionality for app ads as it aims to drive more desktop game signups. “It’s eligible to play automatically in News Feed, there is a persistent call-to-action (CTA) over the video pop-up for ads […]
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OPINION: Data-Driven ThinkingNobody Buys Algorithms
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Dolan, founder and president at WorkReduce. I was in a bar with an ad tech CEO who was describing a visit to a luxury brand CMO. “It’s my first […]