AdExchanger
Articles By AdExchanger
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Google Video Viewability; Verizon-AOL Rumors Swirl
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buffing Google’s Video Google will begin reporting on the viewability of video ad campaigns, including ads that run on the Google Display Network and YouTube, head of video and display ad products Neal Mohan said during a presentation at CES in Las Vegas on Tuesday. […]
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OPINION: Data-Driven ThinkingCollision Course: Ad And Marketing Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research director at Gartner. It should be obvious by now that the emerging class of providers known as digital marketing hubs or clouds rely on a smart combination […]
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AOL Shakeup; YouTube Leverage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Divided AOL’s business has long been divided between its premium content and ad tech divisions. Ad Age reports the latter may be winning out amid a management shakeup. The org changes are meant to seize on AOL’s “biggest growth opportunities,” a spokesman told Ad […]
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OPINION: Data-Driven ThinkingCould Programmatic Branding Have a Breakthrough Year?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. With companies like Kraft and Kellogg’s starting to leverage the programmatic pipes for equity advertising, we are starting to hear a […]
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Snapchat Gets $486M; Chat Apps Good For Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapcash Snapchat closed a hefty $486 million investment round, auspiciously announced in a regulatory filing on New Year’s Eve. The 23 investors are so far unnamed, though the Financial Times says Yahoo and Kleiner Perkins Caufield & Byers are rumored backers. “Despite the huge valuation […]
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OPINION: Data-Driven ThinkingWhat No One Expects To Happen With Native In 2015
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. When I was discussing native advertising with a venture capitalist in 2012, he flat-out proclaimed, “The New York Times would never do this.” He never […]
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Ousted CEO Reappears; Checking In With Do-Not-Track
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gurbaksh Calling Re/code’s Kara Swisher reports on an effort by former RadiumOne CEO Gurbaksh Chahal to buy the company that fired him. The offer from his “marketing operating system” company, Gravity4, reportedly values RadiumOne at less than 1x revenue for 2014. Management said in its […]
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OPINION: Data-Driven ThinkingCustomers: Get Ready For Your Close-Up
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JB Brokaw, president, North America, at Sociomantic Labs from dunnhumby. The advertising industry has seen the “years” of mobile, big data and programmatic come and go. There’s no doubt we’ve […]
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OPINION: The Sell SiderNo, The Banner Ad Isn’t Dead
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Back in September, ahead of the banner ad’s 20th birthday, Mediasmith’s Marcus Pratt opined on its uncertain future and proclaimed that it has long passed its […]
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Viewability Standard Pushback; Mobile-Local Consolidation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewability Nonstarter Ad buyers and trading groups are pushing back against the IAB’s proposed viewability standards. In an open letter published last week, the IAB claimed that 100% viewability measurement is an impossibility, and that advertisers should aim instead for 70% viewability. But on […]
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OPINION: Data-Driven ThinkingAd Tech’s 20-Year Report Card: B
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Seiman, CEO at CPXi. Wired Magazine served the first banner ad on the web on Oct. 27, 1994. It prophesied a new revolution with the words: “Have you ever […]
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OPINION: Data-Driven ThinkingWhat Does The Future Hold For Mobile Advertising?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Prusz, head of mobile at Rubicon Project. In 2013, many observers marveled at the growth in mobile users. If 2013 was the year of mobile adoption, mobile advertising moved […]
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OPINION: Data-Driven ThinkingWalled Gardens: Not As Bad As You Think
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Krishna Boppana, chief data scientist at Digilant. With Facebook’s recent Atlas launch, Apple’s iAd refocus and Google’s restrictions on DMPs’ pixel firing, we’re seeing the rapid emergence of the “walled-garden” […]
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Yahoo, AOL Merger Talk Bubbles Up Again; Google Tracks Store Visits
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merger Talk Do Yahoo and AOL belong together? Some Yahoo shareholders are trying hard to make the case, as Business Insider reporter Nicholas Carlson reports in The New York Times Magazine. These investors have advanced spreadsheets “that calculate that AOL and Yahoo are worth […]
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OPINION: Data-Driven ThinkingPublishers Must Put A Price Tag On Attention
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Casson, senior director of ad tech products at sovrn. When I stopped at a local store the other day, there was a sign on the door that read, “Back […]
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OPINION: Data-Driven ThinkingMove Over, Mobile: Here Comes Cross-Device
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kamakshi Sivaramakrishnan, founder and CEO at Drawbridge For the past five or six years, we’ve been told that it will be the “Year of Mobile.” Not this year. With companies […]
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Hewlett Programmatic; WPP Gets A New Chairman
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP’s Behind The Wheel HP is on a quest to take control of its programmatic buying and force pricing transparency in its automated dealings, Ad Age reports. HP’s programmatic and media planning business sits with Omnicom, whose Accuen trading desk has come under fire […]
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OPINION: Data-Driven ThinkingWhat Programmatic Advertising Could Learn From Tinder
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Snyder, CEO at Grapeshot. At the risk of sounding arch or flippant, I declare that the programmatic media community should start copying Tinder. Yes, that Tinder. The online dating […]
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OPINION: The Sell SiderThe Publisher’s Guide To Domain Spoofing
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, vice president of strategy at Index Exchange, by Casale Media. Commonly and with little difficulty, bad actors are defrauding the digital marketplace. They’re playing tricks to make exchanges think they’re selling inventory […]
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Google May Get A Buy Button; Dentsu Buys Rockett Interactive
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Seeks Fulfillment Google is talking with retail partners about a “buy” button and a two-day shipping option for products sold through its shopping platform, the WSJ reports. “Amazon is increasingly running away with online retail in North America, which poses a huge problem […]
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OPINION: Data-Driven ThinkingHow Do You Measure The Quality Of Digital Ads?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, vice president of programmatic strategy at Undertone. As more ad spending follows consumers to digital channels, those channels are being monitored and reviewed more closely than ever. Advertisers […]
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Vice To Go On Deal Spree; GroupM Takes Steps Toward Programmatic TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Vice’s $500M Will Buy Speaking to the Financial Times, Vice chief Shane Smith said his company is gearing up for a “deal spree” in 2015, in the wake of its $500 million monster round led by A&E Networks. “Theoretically, if we’re doing $1bn […]
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OPINION: Data-Driven ThinkingThe Risk-Reward Equation for Publishers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, co-founder and CEO at TripleLift. Risk–reward analysis is studied heavily in modern portfolio theory. There are two important questions that pervade this discipline: How can an individual’s portfolio […]
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Programmatic TV's Moment; Building Agency Programmatic Consulting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic TV, Actually Programmatic TV is having a moment, with TubeMogul’s recent reveal of a television buying product and ESPN’s auction model for some TV ads, but to some it’s “lots of talk.” AdAge rounds up some skeptical POVs, including GroupM’s top TV buyer, […]
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OPINION: The Sell SiderPublishers Need To Stop Looking For Unicorns
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eva Smith, vice president of sales strategy at The Weather Company. A mild panic has come over our industry. Leaders are increasingly concerned that the complexity of sales is increasing at a faster clip than […]
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OPINION: Data-Driven ThinkingExpressed Data: The Future Of Targeting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. For years, the display advertising space has targeted users based on inferred data, which is derived from the types of media people consume, […]
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Machine Intelligence Takes Hold; The Next Big Programmatic Thing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 2015: Smarter Machines Big data: so very 2014. Next year “machine intelligence” could be the magical phrase around which a wave of startups find their footing. With a new landscape chart, Bloomberg Beta investor Shivon Zilis lays out some of the AI and “deep […]
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OPINION: Data-Driven Thinking
How Can Advertisers Bypass The Industry’s Walled Gardens?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. In this increasingly cross-device world, marketers have been steadily losing the ability to connect with consumers in meaningful ways. Being a […]
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Pixalate Releases A Seller Trust Index; Amazon Starts A Partner Program
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Seller Report Card Ad analytics startup Pixalate surfaced its first monthly Global Seller Trust Index, rating marketplaces for ad quality. Google, OpenX and Rubicon Project rated highly for viewability, fraud and ad engagement. Millennial Media, Yahoo and AOL, meanwhile, have continuing issues. “This is […]
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OPINION: Data-Driven ThinkingWill Tools Like Apple Pay Move The Needle On Mobile Commerce?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. With holiday shopping following close on the heels of the fall release of the iPhone 6 with Apple Pay, I expect shopping […]