AdExchanger
Articles By AdExchanger
-
MediaLink's Programmatic Consulting; Tim Cook On Data, Again
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Advising On Programmatic MediaLink has roped in Matt Spiegel to lead its push into programmatic consulting. Spiegel, a former Omnicom and Mediamath exec, struck out on his own back in March with an advisory practice he called Concept Corridor. AdExchanger story. He tells AdAge, […]
-
OPINION: Data-Driven ThinkingAre You Using Attention Metrics To Gauge Success?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Online advertising grew up on a foundation of interruption. Audiences sought interesting, relevant content, and advertisers competed with editorial for their attention. Marketers then evaluated […]
-
OPINION: Data-Driven ThinkingApple’s Barometer: Designed For Fitness, But More Valuable For Advertising?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. When Apple announced two new sizes for the iPhone, plus the long-awaited Apple Watch, two weeks ago, the focus of the day was […]
-
Sorrell On Programmatic In-House; Google Strikes Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In-House Grouse The trend of marketers managing programmatic spend in-house is “a temporary phenomenon,” according to WPP Group CEO Martin Sorrell. In the wake of an AdExchanger Research report tracking momentum for self-sufficient media buying, Sorrell told WSJ, “Our view is after a year […]
-
OPINION: Data-Driven ThinkingWho’s To Blame For Lagging Automated Guaranteed Adoption? Everyone.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vedant Sampath, chief technology officer of platforms at Mediaocean. Premium digital media buying has been a surprising laggard in adopting automation. Publishers, agencies and ad tech vendors share equal responsibility […]
-
OPINION: The Sell SiderThe Viewable Impression As Currency: Not Ready For Prime Time
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bennett Zucker, senior vice president of revenue platforms, ad operations and data solutions at Ziff Davis, a j2 Global Inc. company. The most accountable and measurable medium is having another “Whoops, we did it […]
-
Facebook's Ad Spend Attraction; Alibaba IPO Eve
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook, Money Magnet Facebook now attracts a greater percentage of ad spend than it does attention minutes, according to an eMarketer report. Nearly 10% of US digital ad spend in the US goes to Facebook, but the company only draws 7% of adult time […]
-
OPINION: Data-Driven ThinkingHow Real-Time Advertising Can Disrupt Your Competitors
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Kapel, senior vice president of marketing and insights at Taykey. Advertisers use technology to sharpen targeting, measure results and be more efficient and economical. How about using it to […]
-
Dentsu Buys Covario; Programmatic Models
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Buys Covario Dentsu Aegis Network has acquired search and content marketing agency Covario. Convario’s Rio SEO software offers tools for local and enterprise search, social media automation and analytics. “As points of engagement and transaction come closer together, it is crucial for our […]
-
OPINION: Data-Driven ThinkingConversion Data: A Key To Cutting Waste
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Davidson, senior director of platform demand at OpenX. If we want the best-case scenario for programmatic media buying, we can’t hesitate addressing the challenges inherent to the ecosystem. One […]
-
OPINION: The Sell SiderConnected TV: What Publishers Need To Know
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joydeep Gangopadhyay, solutions architecture at LiveRail, a Facebook company. In our cross-screen universe, digital omnivores – also known as cross-platform consumers – love to watch and share videos, using a variety of connected devices […]
-
Apple's Data Perspective; Meager TV Ad Spend Growth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Does Apple Care? CEO Tim Cook draws a hard line between Apple’s mission and other companies that plumb for data. In a TV interview with Charlie Rose, he said, “Our business is not based on having information about you. You’re not our product. Our […]
-
OPINION: Data-Driven ThinkingThe Google Effect: What Will Be The Ultimate Cost?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Renee Hill, president and co-CEO at Eyereturn Marketing. The WSJ recently examined Google’s seemingly under-the-radar transition from search information conduit 10 years ago to full-fledged content- and commerce-driven destination today. […]
-
Chasing Marketing Tech; Selling Weather
Voice From The Cloud Oracle CEO Larry Ellison speaks publicly about the marketing tech opportunity his company is chasing with the rat-a-tat acquisitions of Eloqua, Vitrue, Responsys and BlueKai. Speaking to Ad Age, Ellison says, “The CMO’s role is going to be more important next year than it is this year, and more important the […]
-
OPINION: Data-Driven ThinkingBorrowing Against Receivables: A Solid Financing Option
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jerry Neumann, a venture capitalist with Neu Venture Capital. We’re used to using equity for startup financing – or things that are actually equity even though they’re not called that, […]
-
OPINION: Data-Driven ThinkingProgrammatic Can Dial Up Radio’s Digital Revenues
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. From programmatic’s perch on the bleeding edge of advertising technology, it could be easy to dismiss radio as an advertising medium of a bygone […]
-
Facebook Ad Delivery; Trading Desk Defense
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Mechanics A BuzzFeed story looks at the thinking behind Facebook’s ad delivery. The company uses targeting data, including its own interest data, “to quickly whittle away the number of ads that are relevant to a specific user to between 5,000 and 7,000 ads. […]
-
OPINION: Data-Driven ThinkingHow Will We Find Consumers Without The Cookie?
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Colette Dill-Lerner, executive vice president at the DuMont Project. While observing the debate on whether the third-party ad server is dead or very much alive, I realized that though a […]
-
OPINION: The Sell SiderThe One-Size-Fits-All Model Doesn’t Apply To Mobile
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michele Tobin, vice president of global brand partnerships and advertising at Rovio. In the not-so-distant past, there was a “one-size-fits-all” model applied to advertising. Once a brand decided which medium they wanted to advertise […]
-
Yandex Buys ADFOX; Trading Desk Transparency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yandex Buys Ad Tech Russian Internet giant Yandex acquired ADFOX, a company that provides planning, managerial and analytics services for in-banner, mobile and video internet ad campaigns. In June, ADFOX’s chief development officer, Boris Omelnitskiy, told AdExchanger, “We work mostly on the sell side […]
-
OPINION: Data-Driven ThinkingProgrammatic: A Big Part Of The Future Of Radio
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Haley, CEO at Marketron. When I began selling in June of 1984, the formula for transacting media might have been summed up by five words: “The drinks are on […]
-
OPINION: Data-Driven ThinkingCross-Channel Silos: Data Rich, Information Poor
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Silos. We use the term as a way to refer to systems, people, data or thoughts that do not interact with each […]
-
Calls For Programmatic Reform; Targeted Victory Gives Data Access
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reform! 360i President Jared Belsky calls for programmatic reform in a column for AdAge, citing confusion about automation, opaque operating models and a general lack of integration. “Agencies are in the business of being trusted advisors,” he says. “Current programmatic models aren’t designed around […]
-
OPINION: Data-Driven ThinkingCPG Brands Should Target Customers Like Performance Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. A new trend is emerging among CPG brands. They’ve started dipping their toes in the “loyalty program” pool, similar to what performance advertisers […]
-
Webrooming: A Game-Changer For Digital Publishers?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason, CEO at Purch. The trend known as webrooming, or shopping online before buying in-store, is having a real impact on the retail sector. About 78% of us webroom, according to Accenture. And one […]
-
Rakuten Buys Ebates; Spotify Ad Problems
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rakuten’s New US Commerce Data Rakuten confirmed its purchase of US couponer Ebates, to the tune of $1 billion. Japan-based Rakuten gets a big US commerce play, sure, but what about the data trove? Of logged-in users no less? From the release: “Members are […]
-
OPINION: Data-Driven ThinkingAn MVP Can Score Programmatic Payback
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president for product strategy at Experian Marketing Services. The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is […]
-
Spotify To Sell Video Ads; Quaero Gets Cross-Device
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sounding Out Video Spotify is about to sell its first video ads, including a mobile unit that exchanges one marketer message for a half-hour of commercial free listening. More in Ad Age. Missing here is any mention of targeting in video, though we know […]
-
OPINION: Data-Driven ThinkingProgrammatic Brings Us Back To 1:1 Deals
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Hirsch, president at CPXi. Clichés may feel overused, but there is a reason they become such go-to phrases. At their core, they are expressions of truth so basic that […]
-
Bucking The Logged-In Trend; YouTube's Many Strengths
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Zags Whereas Google and Facebook are focused on the logged-in user as the cornerstone of ad growth, Twitter may be going the opposite direction. “It’s our goal to reach the largest daily audience in the world, which means we can’t just focus on […]