AdExchanger
Articles By AdExchanger
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Amazon Offers Self-Serve; AudienceScience Releases Supply-Side API
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Automates Amazon debuted a self-serve ad-buying tool on Wednesday, and VivaKi is the first in training to trial the offering (although the Publicis-owned agency has yet to run a campaign). Amazon plans to extend the tool to “select” agencies, but for the time […]
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OPINION: Data-Driven ThinkingThe Rise Of The Programmatic Media Specialist
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longo, managing director at Accordant Media. A media agency’s core DNA has traditionally fed a model built around the media planner. In recent years, agencies have received much criticism for […]
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AOL UK Automates Reserved Inventory; SimpleReach Raises $9M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Reserved On Tuesday AOL UK announced that “all reserved inventory” is available programmatically across its owned and operated sites available –through AOL’s demand-side platform. This includes The Huffington Post, Engadget, Parentdish and more. AOL UK’s managing director, Noel Penzer, said the decision reaffirmed […]
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OPINION: Data-Driven ThinkingWho are Programmatic’s True Constituents? It’s Not Just the Brands
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dax Hamman, chief product officer of Chango. When we think of programmatic and whom it’s supposed to serve, we tend to focus on the brands. What are their goals? And […]
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Verizon's Tracking Tradeoff; Purell Bets On Loyalty
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verizon’s Tracking Tradeoff Verizon made headlines on Monday with promises to upgrade upload speeds, but also announced an interesting development for advertisers. The company is launching a rewards program centered on tracking data, through which Verizon subscribers can earn points for every dollar spent […]
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OPINION: Data-Driven ThinkingLast-Click Attribution Is Not A Hard Habit To Break
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. It’s been said that the easier the habit, the harder it is to change. That must be why nearly […]
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New Native Format For LinkedIn; Facebook Talks Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Native LinkedIn is coming out of stealth with a new take on native, and Mercedes is behind the wheel to test drive what is described as a new ad format. On Thursday, Mercedes introduced a contest via the professional networking website: “Unlike typical […]
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OPINION: Data-Driven ThinkingApple’s New Push To Randomize MAC Addresses: What’s The Impact On Ad Tech?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Devin Guan, vice president of engineering at Drawbridge. In the weeks since Apple previewed iOS 8 in June, there has been a lot of talk in the digital advertising industry […]
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Facebook Tests A Buy Button; Time's Native Team
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Ad Button Facebook is testing a new buy button that will appear on in-feed ads and is being trialed by a handful of SMBs in the US. The feature lets users purchase products without ever leaving Facebook. According to a Facebook blog post, […]
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OPINION: Data-Driven ThinkingLocation Precision: The Good, The Bad And The Ugly
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. There’s been a lot of talk lately about “precision” and “accuracy” in the world of mobile marketing. But it’s becoming clear that […]
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Adap.tv's TV Conversion Tracking; Yahoo Ad Problem Musings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Path-To-Purchase Patent AOL’s Adap.tv recieved a patent for TV conversion tracking, which the company claims will help advertisers glean if TV spots are sending people to the Internet, to mobile or to stores to make purchases. “Online advertising systems have a problem with over-attribution. […]
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OPINION: Data-Driven ThinkingFútbol, Football And A Move Past Last-Touch Attribution
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, founder and CEO at The Trade Desk. While I joined my fellow Americans in catching World Cup fever, I couldn’t help but lose some steam after the US […]
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OPINION: Data-Driven ThinkingWho’s Afraid Of The Open Exchanges?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, vice president of product strategy at Varick Media Management. Programmatic buying has always been dogged by the reputation that it accesses remnant inventory from less desirable publishers – […]
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Ebay Ads Exec Machinations; Google's Active View Available In Reports
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay Ads Execs Transition Gautam Thakar has moved on from eBay Advertising and will join LivingSocial as its new CEO and president in mid-August. Read the release. Thakar’s responsibility at eBay Ads was extensive, according to his Linkedin profile: “Responsible for leading eBay’s Advertising […]
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OPINION: Data-Driven ThinkingAd Tech’s Mortgage Crisis
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Wilson, co-founder and CEO at TubeMogul. In the wake of the subprime mortgage crisis, public attention centered on a single question: How the hell did that happen? Years later, […]
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Mobile Versus TV; Optimistic Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Versus Television Tremor Video, Millward Brown and the Mobile Marketing Association (MMA) partnered on a new study looking at impacts on brands using mobile video versus television. Adweek reports, “The mobile ads were measured against TV benchmarks associated with each word. Twenty of […]
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OPINION: Data-Driven ThinkingNational Advertisers Should Take Pointers From Local Advertisers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. National advertisers are often thought of as the most sophisticated users of programmatic technology, and for good reason. As some of the biggest spenders, […]
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Video Publishers Grab For Content; Users Prefer Banners Over Native
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platforms Grab For Content Without unique content, your fancy tech platform may not matter. On that note… Over the weekend, Reuters reported that YouTube was in talks with Hollywood and independent producers to fund premium content. If realized, the deals could graduate YouTube from […]
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OPINION: Data-Driven ThinkingWhy Marketers Struggle With Cross-Platform Programmatic
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. In general, I’m a huge fan of making the buying and selling of digital ads more efficient and effective. This desire to continually evolve and improve […]
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OPINION: Data-Driven ThinkingAdvertising Fraud: It’s Time For Asymmetrical Warfare
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. Many Internet industry players are chiming in about how to fight ad fraud, but the scope, scale and capability of […]
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Microsoft's New Focus; Facebook's New App Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Repositions In a companywide message distributed to Microsoft employees Thursday, CEO Satya Nadella spoke on Microsoft’s transition from a technology provider to a devices and services company. In particular, Nadella stresses Microsoft’s need to focus on productivity and platforms. Detailing Microsoft’s cloud OS, […]
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OPINION: Data-Driven ThinkingThe New Star Of The Shopper Marketing Suite
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Young, CEO at Crisp Media. If you work in shopper marketing today, take note: Mobile will do to your business what the Web did to direct response. To see […]
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OPINION: Data-Driven ThinkingPlaceability: Key To Measuring The Accuracy And Legitimacy Of Mobile Signals
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. The use of location data as a signal for content messaging, user functionality and context targeting continues to grow. At the same […]
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Connected TV Expansion; Beyond Social
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Billions Of Connected TVs A new study from Strategy Analytics says connected TV adoption is about to take off – even more. TechCrunch reports, “The market is predicted to double in size between now and 2018, reaching the 2 billion mark, with smart TVs […]
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OPINION: Data-Driven ThinkingDirty Tricks, Red Flags And Pitfalls You Should Know About ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder at Criteo. Return on investment (ROI) is the only thing that matters for an advertiser: How much return am I really getting for my money? […]
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Upsight's New Targeting; Michael Barrett Talks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Location Location Location Analytics and marketing platform Upsight is adding another layer of targeting to geolocation data. The company released a new tool on Tuesday, GeoTrigger, that helps marketers target key consumers based on where they are and what they might want. For instance, […]
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OPINION: Data-Driven ThinkingMeasuring Mobile’s Ability to Make Money
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eddie DeGuia, general manager at Motility Ads. Mobile is in a funny space. Usage is going through the roof. Mobile accounts for nearly 20% of Web usage while mobile ad […]
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OPINION: Data-Driven ThinkingIs It Time To Break Up With Your Managed Services Provider?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance Neuhauser, CEO at 4C. It’s an eternal question in a marketer’s life: Should you choose the path of the agency or a specialized point solution? At the outset, employing a […]
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Nielsen's New Attribution Product; Publisher In-App Ad Investment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Correlating Viewability Nielsen has surfaced with a new multitouch attribution (MTA) product that aims to provide an exact correlation of ads viewed to products purchased and presumably a more granular take on return on ad spend. Nielsen piloted its MTA product with Kraft. MTA […]
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OPINION: Data-Driven ThinkingHow Retargeting Can Jeopardize Revenue, Brand Trust And User Satisfaction
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Retargeting is a great way to engage with consumers who have already demonstrated interest in your product or service and have entered the […]