AdExchanger
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Flattering Twitter; Investing Movement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Bottomless Profit In a flattering profile of the Twitter ads team, which has been relatively untouched during recent executive machinations, The NY Times’ Bits blog sees a profitable future for the social (ad) platform. Twitter’s Adam Bain and Kevin Weil are given props […]
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OPINION: Data-Driven ThinkingThe Bartender’s Guide To Blending Better Mobile Audiences
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Silver, director of marketing at xAd. Two parts first-party data, a splash of third-party segmentation, garnished with a slice of real-time consumer behavior. If only building mobile audiences were […]
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Blinkx Loses Value; Facebook Tests Missed Call Feature
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blinkx Slides The FT reports that online video advertising company Blinkx lost a third of its value in the public markets as it announced revenues would fall short of expectations. The company said in a release, “During the last three months, which are seasonally […]
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BrightRoll Hires Bruce Falck As COO; MapR Raises $110M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googling Video Video ad platform BrightRoll announced the hire of Bruce Falck as chief operating officer. Falck previously ran Google’s demand-side platform business, a.k.a. DoubleClick Bid Manager (née Invite Media), among other duties. According to the release, Falck will “oversee day-to-day operations at BrightRoll […]
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OPINION: Data-Driven ThinkingCookies and Tracking: Are We Part Of The Problem Or The Solution?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordan Mitchell, interim CEO at DigiTrust and vice president of product at Rubicon Project. We’ve all heard about the inevitable death of the cookie, but have we really found any […]
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MRC Video Viewability; Twitter Acquires TapCommerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Defining Viewability On Monday, the Media Rating Council adopted its new video viewability metric, which marks the first attempt to address industrywide invisibility issues. Get the PDF. However, many marketers take issue with the MRC’s two-second delineation. “Two seconds is not, by any means, […]
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OPINION: Data-Driven ThinkingBe A Brand – Not A Facebook Brand
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, entrepreneur-in-residence at Highland Capital Partners. Don’t act like you have built a brand or amassed some sort of great will among your “loyal followers.” You have spent money on […]
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Rubicon And Merkle Team Up; NBCUniversal Hackathon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CRMing The Exchange On Friday, Rubicon Project and CRM agency Merkle announced a new capability within programmatic ad buying and selling. The development rolls together Rubicon Project’s Advertising Automation Cloud and Merkle’s suite of marketing tools, and claims to help advertisers run campaigns that […]
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OPINION: Data-Driven ThinkingRTB Optimization For Branding: Not An Oxymoron
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, co-founder and CEO at TripleLift. Despite being one of the most revered techniques in digital advertising, optimization remains a highly misunderstood concept. While everyone responsible for running a […]
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Marketers On Programmatic; Martin Sorrell On Trader Monogamy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketer Roundup Estee Lauder, L’Oreal and Spark marketing executives weigh in on programmatic in a recent roundup feature via Portada. “We find programmatic buying an efficient use of our dollars to reach consumers who are already engaged with the concept, the brand and the […]
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OPINION: Data-Driven ThinkingFocus On People, Not The Device
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kurt Hawks, general manager of mobile at Conversant. If I had a dollar for every time a brand asked what percentage of its budget should go to mobile, I’d be […]
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Amazon Entices App Developers; Aereo's Massive Setback
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Chases App Supply Amazon is looking to incentivize developers with the promise of a guaranteed $6 CPM on interstitial ads for mobile in August and September. The ads are full-screen, typically appearing between game levels and will be served across Android phones and […]
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OPINION: Data-Driven ThinkingiOS 8’s Planned Location Restrictions: What You Need To Know
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. There’s been a lot of buzz about the announced changes in the upcoming release of iOS 8. Better integration with Mac OS – […]
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Weeding Out Bots; Taboola Partners With NBC Sports Digital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weeding Out Bots, Funds Researchers at security startup White Ops claim they’ve found a way to weed out bot traffic from online human behavior for good, and the eight-month-old company has the financial backing to prove it. New investors, including Paladin Capital Group and […]
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OPINION: Data-Driven ThinkingWhere Is The Uber Of Online Advertising?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Uber is undeniably one of the great startup success stories in recent history. By solving a fairly simple problem – how to easily and […]
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Amazon's Video Ad Plans; Programmatic TV Challenges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad-Supported Episodes Amazon is experimenting with ad-supported TV, TechCrunch reported Monday. The Amazon Instant Video app on iOS now offers HBO content for free, and the company will support select episodes with ads. This free content feature is already available on Kindle Fire, as […]
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NY Times On Yahoo's Native Ads; German News Sites Take On Google
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Yahoo Yahoo’s digital magazines and, consequently, native advertising strategy are under review in a Sunday NY Times article. Nothing too earth-shattering is learned about Yahoo ads and its new Tumblr solutions other than the usual: The banner is dead (or in decline) at […]
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OPINION: Data-Driven ThinkingHow Is Data Science Changing Your Ad Business? Let Us Count The Ways
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ayusman Sarangi, director of product management at YuMe. Data science touches our lives every day. When we share a picture on Facebook, it suggests a friend’s name to tag. When we […]
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OPINION: Data-Driven ThinkingCan Redlining Offer Clues To Balancing Big Data And Privacy?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. On May 1, the President’s Council of Advisors on Science and Technology (PCAST) delivered its analysis of the current and future impact of big data […]
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Google Acquires mDialog; Ad Tech Nonprofit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Gobbles Up mDialog Google acquired mDialog, signaling its interest in more digital advertising. mDialog is a small-fish tech provider in the digital video ad space that services some major media companies and broadcasters. In a Google+ post concerning the acquisition, Google says, “We’re […]
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OPINION: Data-Driven ThinkingFrom Cannes Lions 2014: Less Is More, Please
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Steketee, head of paid social and emerging media capabilities at Merkle. Some common themes are emerging here at the Cannes Lions Festival of Creativity: Data and digital are the talk […]
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OPINION: Data-Driven ThinkingExchange Fraud Prevention Should Be Simple: Sellers, State Your Name
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Casale, vice president of strategy at Casale Media Inc. In spite of a flourishing programmatic marketplace, with all the benefits it provides buyers for targeting key audiences with the […]
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Appier Raises $6M; Outbrain In Trouble
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Wearables Tech startup Appier raised $6 million, TechCrunch reported Wednesday. Appier offers targeted marketing across wearables, smartphones and tablets, and works with clients such as Heineken, IKEA, Lancome and game developers. Appier will use the funding to further research its cross-screen targeting platform. […]
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OPINION: Data-Driven ThinkingProgrammatic Campaign Transparency Turning Black Box Into Glass Box
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Benny Arbel, founder and CEO at myThings. We’ve all seen the subject of programmatic campaign transparency hit the spotlight recently. “When someone claims there’s not enough transparency in programmatic, I encourage […]
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Financial Times's New Measurement; Twitter TV Ad Boost
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Time Spent Contently’s Sam Petulla interviews Jon Slade, digital ad director for the FT, on the FT’s new “time spent” currency being implemented instead of CPMs. He explains, “We’re working from a hypothesis that one hour is our currency, with a minimum of […]
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OPINION: Data-Driven ThinkingWhat ‘Battlestar Galactica’ Can Teach Us About Geotargeting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president for product strategy at Experian Marketing Services. In the highly addictive, long-running television series “Battlestar Galactica,” there is a pivotal moment where warring factions from the […]
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Mondelez Embraces Programmatic Video; Starcom Researches Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Biting Into Programmatic Mondelez International is adopting a programmatic strategy for video buying through TubeMogul, according to a release. Working with brands like Oreo, Chips Ahoy, Toblerone and Trident, the CPG corporation will target consumers mainly through mobile and Internet videos. “Programmatic fits within […]
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Fighter Pilots, Feedback Loops And Programmatic Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Driscoll, CEO and founder of Metamarkets. In 1980, retired Air Force Col. John Boyd walked into the Pentagon and pitched a concept that reshaped how the United States trains […]
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Sorrell On Cannes Lions; Industry Reaction To GroupM's Exchange Stance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Cannes Means WPP Group CEO Sir Martin Sorrell inserts himself in the pages of The Telegraph with a wide-ranging op-ed on what this week’s Cannes Lions ad festival means to Europe. The festival now recognizes that “advertising is now as much about Math’s […]
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OPINION: Data-Driven ThinkingTransparency: The Display Advertising Buzzword We Only Think We Want
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Advertisers in the display space have yearned for more transparency from vendors in recent years. This yearning has been amplified by the recent, […]