AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingWhy Do Mobile Users Not Buy On Mobile?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sam Barnett, CEO at Struq. Mobile users represent the most engaged set of users across all devices. They click on ads more than twice as much as desktop users and the […]
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OPINION: The Sell SiderWhy I Joined The Supply Side
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. For four years, I oversaw business development for a programmatic buying platform that integrated supply sources and data […]
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Opaque Trading Desks; Hootsuite Acquires BrightKit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketer Mistrust Marketers are still concerned about a lack of trading desk transparency – so worried, in fact, that investment in agency trading desks declined 15% YoY, according to a WFA report that surfaced Thursday. The hesitancy could explain why companies like Rocket Fuel […]
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BitTorrent Courts Ad Dollars; Baidu's Mobile Tracking
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BitTorrent Media File-sharing giant BitTorrent is courting advertisers, but it’s a tough sell given the company’s reputation as a piracy hotbed, Digiday reported. “It is going to be a tough road for BitTorrent to convince marketers that it is a legitimate platform to do […]
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OPINION: Data-Driven ThinkingWith The Launch Of iPhone 6, Mobile Video Advertising Could Skyrocket
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Ash Kumar, CEO and co-founder of TapSense. As rumor and speculation build around the new iPhone 6, we in the mobile industry can hardly wait for Apple’s announcement on Sept. 9. The […]
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Amazon's Twitch Buy Is An Investment In Infrastructure; TV Buyers And Programmatic Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media = Infrastructure In a think piece on Amazon’s Twitch acquisition, NYT media columnist David Carr writes, “Gaming is a bandwidth hog, and Twitch is able to host multiplayer games, large events and commentary because the company invested in at least 15 data centers jammed […]
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IPONWEB Buys Adternity; Havas' Earnings Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying For Display IPONWEB gobbled up Adternity, a company specializing in workflow implementation and ad-serving solutions. The vision, according to IPONWEB CEO Boris Mouzykantskii, is to integrate IPONWEB’s media-trading technology with Adternity’s front-end capabilities and deepen the company’s presence in the German marketplace and abroad. […]
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OPINION: The Sell SiderHow To Build A Programmatic Sales Team
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. Publishers that sell directly to advertisers and agencies are now faced with how to handle programmatic sales. Traditional RFPs have recently started including questions about […]
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OPINION: Data-Driven ThinkingConventional Wisdom Vs. Big Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Greitzer, co-founder and chief operating officer at Accordant Media. It’s always surprising to me when marketers don’t fully leverage their data. It is only logical that a brand would analyze […]
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Ramaswamy Talks; Medialets' Mobile Findings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quizzing Ramaswamy Ever since Google’s former ad boss, Susan Wojcicki, took the reins at YouTube, Sridhar Ramaswamy has been running the company’s sprawling ad strategy. He shares some thoughts on display, video and mobile in a truncated chat with Ad Age. Addressing native, he […]
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Facebook Offers Bandwidth-Specific Targeting; Matomy Reports Interim Results
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Signal Facebook now lets advertisers target mobile users in high-growth countries based on the strength of their network connection. “Targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections, means ads […]
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OPINION: The Sell SiderCan The ANA Save Digital Advertising?
“The Sell Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group, The Association of National Advertisers (ANA) recently joined online fraud-detection firm White Ops for an effort called “The Marketers’ Coalition.” Together they will look into the issues of impression fraud […]
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WPP Reports Q2 Earnings; Gannett Bets On The Banner
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Media Revs WPP Group’s revenues rose 2.7% to reach $9 billion in the second quarter as the holding company acquired research firm InsightExpress. Read the earnings release. In an investor note, Pivotal Research analyst Brian Wieser notes WPP’s gross revenues this year are […]
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Facebook's Cross-Device User ID Solution; Yahoo's Content Recommendation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook ID Facebook is understood to be building a cross-device user ID solution that would be baked into its rebuilt Atlas ad server and provide a replacement for the beleaguered cookie. The Information has some details, gleaned from three unnamed sources. “Facebook has been […]
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OPINION: Data-Driven ThinkingCounterpoint: The Third-Party Ad Server Has A Big Future
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan Pagliuca, VP and GM for digital media at Merkle Inc. It was penned in response to Rob Griffin’s recent piece, “The Death of the Third-Party Ad Server.” Rob Griffin’s […]
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Amazon's Display Ads; Salesforce.com's Second Quarter Earnings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Extending Amazon’s Data As part of a test, Amazon has been placing display ads on some affiliate sites and paying on an impression (not conversion) basis. Blogger David Zatz takes the feature for a test drive and is pleasantly surprised despite minor bugs. “Amazon […]
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OPINION: The Sell SiderEveryone Has A Monetization Platform For Publishers
“The Sell Sider” is a column written by the sell side of the digital media community. Receive The Sell Sider in your inbox twice a week by signing up for the email here, and selecting The Publisher Newsletter. Today’s column is written by Michael Persaud, director of programmatic advertising at Wenner Media. The publisher-facing ad technology […]
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Instagram's Brand Tools; Soundcloud's Foray Into Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instabrand It’s finally happened: Instagram has made generally available a set of tools for brands. Read the blog. What’s in the offering? An account insights dashboard that shows impressions, reach and engagement; an ads insights dashboard that shows how paid media campaigns are performing, […]
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OPINION: Data-Driven ThinkingProgrammatic Can Be More Friend Than Foe For Local Media
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. A few months back, Marc Andreesen made the bold prediction that the news industry, which includes a large group of local publishers, will grow […]
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OPINION: Data-Driven ThinkingIs There Such A Thing As Too Much Targeting?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Swanson, president of global ad sales at Opera Mediaworks. A few weeks ago, I saw on Facebook that a friend of mine said she was being targeted there for […]
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Content Recommendation Revolt; Google's Global App Promotion Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommendation Backlash Outbrain and Taboola, content recommendation companies and direct competitors, are both battling some negative perceptions from the public, Fortune reported Wednesday. Publishers stand to earn a lot through Taboola and Outbrain’s services, as do advertisers – on the order of hundreds of […]
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The Telegraph's Guarantee; Facebook Bumps Up Ad Frequency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher’s Promise The Telegraph released a letter to its advertisers in an effort to soothe any concerns regarding a lack of transparency in programmatic trading. The letter reads like a list of guarantees, and The Telegraph is calling it its “Customer Charter.” Sales and […]
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OPINION: Data-Driven ThinkingAd Tech Survival: Partner With Ad Agencies
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Currie, chief marketing officer at The List. Within three years, the average chief marketing officer will spend more on technology than a chief information officer. Approximately22% of global ad […]
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Small Shops Embrace Arbitrage; Google's Adwords Update
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Boutique Arbitrage On Monday, Ad Age profiled a small digital agency whose atypical business strategy might signal a growing trend. IMM is a Boulder, Colo.-based shop with a head count of 100, and the company is practicing arbitrage (typically undertaken by much larger companies). […]
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OPINION: Data-Driven ThinkingWhy Are Companies Choosing Programmatic Self-Serve?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategy at DataXu. The list of giant brands announcing major programmatic initiatives is growing long, with Mondelez, Procter & Gamble and American Express joining “old-timers” like […]
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Yahoo Acquires ClarityRay; Keyword Search
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Into Anti-Fraud Yahoo gobbled up Israel-based startup ClarityRay on Friday for an undisclosed sum. ClarityRay began as an ad-blocking firm, but has since evolved to an ad-security and fraud-detection company. A spokesperson for Yahoo told TechCrunch, “Advertising is an essential part of our […]
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OPINION: Data-Driven ThinkingMove Over, Cookie. Here Comes The Ad ID
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Some of the largest companies on the Internet are working on ad IDs and complex identity-management solutions, both of which aim to serve […]
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Wage Wars; Marketing Automation And Ad Tech Collide
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Battle For The Wages Writing for The Wall Street Journal, 4A CEO Nancy Hill comes to a pretty grim conclusion as to why the ad industry is starved for talent. With student loans on the rise, and with low average entry salaries in […]
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OPINION: Data-Driven ThinkingThe Death Of The Third-Party Ad Server
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Griffin, executive vice president and global head of digital at Havas Media Group. I have been in the business since late 1995 and have witnessed the evolution of the […]
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AOL Bonds; LinkedIn's B2B Scheme
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More AOL Acquisitions? On Tuesday, AOL said it will offer $300 million of convertible senior notes. This marks the first time that AOL has offered bonds since 2009, when the company broke away from Time Warner. According to The Wall Street Journal , AOL […]