AdExchanger
Articles By AdExchanger
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Fraud, Weary Publishers and Poor Measurement Hold Back Programmatic Video
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Mandelbaum, CEO at Clearstream. On its surface, programmatic video presents advertisers with the perfect opportunity to reach consumers with the sight, sound and motion of television while leveraging the […]
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Hulu On Viewability; Programmatic Video's Huge Growth Rate
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hulu Chief On Viewability, Programmatic Speaking to Ad Age, Hulu CEO Mike Hopkins said the company has seen “nothing but good news coming out of the viewability debate,” as Hulu only charges its advertisers for ads that are 100% completed and in-view, though he […]
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Time Inc. Automates Print Ad Sales; Dynamic Ads On-Demand
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Print Time Inc. is bringing more automation to its print sales. Its approach, developed in part by MediaMath, functions almost identically to Time’s digital ad sales process. Target is the first brand to trial the offering, Ad Age reports. “Our overall strategy is […]
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OPINION: Data-Driven ThinkingMobile-First Companies Driving Growth of Cross-Device Solutions
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Glanz, co-founder and CEO at Crosswise. The ability to recognize users across devices is a hot topic in the data-driven advertising ecosystem. Some expected that web-focused marketers, agencies and ad […]
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Focus On The Content; OpenX Talks Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Content In The Age Of Efficiency Writing for AdWeek, IAB President Randall Rothenberg makes a case for “big content,” and reveals that creative will take center stage at the IAB Annual Leadership Meeting this week. Ad tech will help the industry through core impediments […]
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OPINION: Data-Driven ThinkingBeacon Marketing: It’s Not Just For Retailers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilmi Ozguc, founder and CEO at Swirl. Beacons, those small wireless devices used to trigger delivery of location-specific mobile content, have moved out of the lab and into the mainstream. […]
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Programmatic TV Without Real-Time Targeting; Native Big On Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic TV, Pouring Concrete Speaking to Beet.TV, Adap.tv programmatic SVP Dan Ackerman said real-time targeting is not essential to making programmatic TV work. “If you can improve the accuracy of targeting and the accountability a year in advance, that’s a huge move. … Even […]
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OPINION: Data-Driven ThinkingComing Soon: A Programmatic Native Standard That Will Change The Industry
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Curt Larson, vice president of product at Sharethrough. In late 2013 Facebook kicked off the merger of native advertising and real-time bidding with the introduction of FBX and its exchange […]
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OPINION: The Sell SiderPublishers Vs. Technology: Where Should The Burden Of Standardization Fall?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Nikhil Sethi, co-founder and CEO at Adaptly. The multitude and impossible size of the Internet has led the ad tech industry to focus on scale and efficiency by pushing standardization upon publishers. By enforcing […]
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Apple OTT Coming Soon; The Government Hires A Data Scientist
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple TV, The Next Generation Apple is in talks with TV programmers to debut an OTT pay-TV service, sources tell Re/code. The service would resemble Dish’s Sling TV product, or the similar service Sony is gearing up to launch. “The theory is that […]
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Video Everywhere - Video
What is digital video going to look like in 2015? Representatives from all sides talked it out at Industry Preview 2015 in a panel discussion led by Rich Greenfield, Media & Tech Analyst at BTIG & Angel Investor. Participants included: Pooja Midha, Senior VP, Digital Ad Sales & Operations, Disney ABC TV Group Dave Morgan, CEO […]
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Heineken Ups Programmatic Spend; EU Privacy Issues For Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heineken Grows Programmatic Spend Heineken’s programmatic ad spend will grow to 10% of its total digital ad budget through a partnership with TubeMogul, reports The Wall Street Journal. That’s a relatively modest share to spend on automation (remember AmEx and P&G’s 70 to 100%?), […]
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The Colliding Worlds of Attribution and Marketing Mix Modeling - Video
At Industry Preview 2015, a group of analytics pros discussed what attribution looks like in 2015 in this panel led by Gartner’s Martin Kihn. Participants included: Anush Prabhu, Chief Channel Planning & Investment Officer, Deutsch NY Jon Vein Co-founder & CEO, MarketShare Michael Wexler, Director, Digital Insights and Marketing Effectiveness, Citi Sunny Youn, Director, Digital Media Analytics, Epsilon Check […]
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OPINION: The Sell SiderDirect Sales And Programmatic: A Happy Medium?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at Operative. There’s a lot of talk that programmatic advertising brings more money and less overhead cost to an organization, leading to publishers rapidly expanding their programmatic channels. By 2016, eMarketer […]
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OPINION: Data-Driven ThinkingThe Viewability Mess We’ve Created
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Measuring the viewability of ads is now a reality that’s not going away. The intent behind this is good and the reason why we should […]
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Direct Isn't Fraud Immune; Google Play Malware
Direct’s Not Fraud-Free White Ops President Eddie Schwartz says fraud concerns persist within automation of direct buys. While advertisers tend to trust that direct deals are less riddled by fraud, Schwartz says that’s not always the case. “We were surprised that programmatic-direct ad buys contained bot traffic, since direct buys should normally show low bot […]
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This Is Digital Publishing In 2015 - Video
At Industry Preview 2015, a group of top publishers took a crack at what digital publishing looks like in 2015 in this panel led by MediaLink’s Wenda Harris Millard. Participants included: Zazie Lucke, Head of Global Media Marketing, Bloomberg Dao Nguyen, Publisher, Buzzfeed Troy Young, President, Hearst Digital Jon Steinberg, CEO, Daily Mail, North America […]
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Getting Around Adblock; Viewability Miscounts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adblock Shakedown German startup Eyeo’s Adblock Plus is among the Internet’s most widely used free Internet ad blockers, but the company allows some companies to circumvent its filters – for a price. Google, Microsoft, Amazon and Taboola have all signed confidential deals with Eyeo […]
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OPINION: Data-Driven ThinkingWhat Role Should Agencies Play In Data Management?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Twenty years after the first banner ad, the programmatic media era has firmly taken hold. The holy grail for marketers is […]
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AOL's Strengthens Programmatic Focus; Google Now Gets More Personal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Sales Correction Details are in on AOL’s sales reorg, and the changes can be spun as a correction in favor of its programmatic business. WSJ’s Mike Shields reports platform division chief Bob Lord was promoted to oversee all ad products, sales staff and […]
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OPINION: The Sell SiderThe Barbell Strategy, Revisited
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Two years ago, Tim Armstrong co-opted the expression “barbell strategy” to describe AOL’s approach to balancing programmatic with direct sales. On one side of the barbell […]
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OPINION: Data-Driven ThinkingThe Rise Of The Quants On Madison Avenue
“Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Izenman, chief digital officer at Active International. The programmatic revolution has created a new class of advertiser. They develop strategies based on analyses of large amounts of customer data, […]
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Yahoo Without Alibaba; Native Ad Spending To Increase
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo, The Hunted? After spinning off its $39 billion stake in Alibaba, Yahoo can focus on its Internet business. And it may be more approachable to strategic buyers. Once the spinoff is complete, Yahoo’s estimated market value will be less than $10 billion, “a […]
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OPINION: Data-Driven ThinkingWe Need New Standards In TV Ad Measurement
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mikael Mathison, commercial product manager at Videoplaza, an Ooyala company. The video and TV landscape is in flux. With a plethora of video streaming devices and emerging streaming services, TV […]
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AOL Gets In With Agencies; Facebook Wants To Get Real-Time
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agencies On Board With Armstrong Though Google hasn’t been keen on making music with agencies, AOL seems to be hitting the right notes. As AOL repositions as an ad tech and media company, a handful of agency execs tell Digiday they’re swayed by the […]
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Viewability Deep Dive; Pinterest Ads On The Home Feed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewability Battleground The Wall Street Journal’s Mike Shields takes a deep dive on viewability and finds rancor. Publishers are upset about lost revenue, vendors want new methods of bidding with viewability metrics and advertisers are demanding make-goods on their investments. “The industry needs to […]
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Validating Snapchat; Malware Strikes YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapchat: Where’s The Data Snapchat is still a product in search of a revenue model, Digitas LBi UK CEO Scott Ross told The Drum. “It’s very, very difficult for advertisers and marketers to get the metrics they need to validate their campaigns and media […]
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OPINION: Data-Driven ThinkingIlliquid Media Markets Leave Industry Flying Blind
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. Markets and exchanges are now an everyday part of life in the media industry. Like all businesses, they seek to […]
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AOL Streamlines; Marissa Mayer On Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reorgs For A Programmatic Future AOL is close to a big restructuring that will impact sales teams serving the company’s sprawling media brands and ad platforms. Re/code reports the changes “will mean the collapsing of several sales teams into one, moving specialized ad […]
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OPINION: Data-Driven ThinkingEnchanted Objects: A Boon For Consumers and Marketers Alike?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, president at Netmining. Last summer, Ditto Labs CEO David Rose appeared on “The Daily Show” to discuss his book “Enchanted Objects,” a term he uses to describe products that […]