AdExchanger
Articles By AdExchanger
-
OPINION: On TV & VideoData, Addressability Driving Seismic Shift As TV And Digital Converge
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. I believe impressions will win over gross rating points (GRP) as digital and TV converge. Impressions are more granular, allow for better targeting and create better measurability. But I […]
-
Ad Tech In Cannes; Brand-Centric Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Personalization in Cannes The Cannes Lions ad festival provides a nice backdrop to reflect on what creativity should like in the data-rich future. Havas London tech head Michael Olaye tells Campaign, “First we saw smart data for segmentation, then came ‘targeted’ programmatic ads, and […]
-
OPINION: Data-Driven ThinkingGoogle’s Jedi Mind Trick: These Are Not The Ads You’re Looking For
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Rosenberg, senior vice president of marketing at 140 Proof. As we wander around the web, there are so many ads talking, blinking and popping out at you that it […]
-
OPINION: The Sell SiderDirect Sellers Have Opportunity To Be ‘Programmatic Demand Engines’
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Gene Pizzolato, president and general manager of Gamut, a division of Cox Media Group. Direct sellers remain underutilized in the programmatic space. Some organizations are replacing direct sales with programmatic, but I believe this […]
-
4As Creates Rebate Task Force; Roku's New OTT Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kickback Echo Chamber Writing for Ad Age, 4As CEO Nancy Hill explains why the organization has formed a task force to tackle the thorny issue of media rebates. Speculation has fueled the debacle, according to Hill, but she sees an opportunity to revisit and […]
-
OPINION: Data-Driven ThinkingCalling Out Suppliers of Fraudulent Inventory Will Go A Long Way
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. We have increasingly become familiar with jaw-dropping, disheartening stats around digital advertising fraud. A recent study suggests that there is […]
-
The Agency Perspective On Adblocking; Adobe Cloud's Strong Growth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blocking, Tackling The rise of ad blocking, the ad sector’s bogeyman of the month, sparked a think piece co-authored by two of the agency world’s biggest wigs. GroupM’s Rob Norman and John Montgomery write, “If advertisers pay only for viewable ads or buy media […]
-
OPINION: Data-Driven ThinkingSmart Marketers Can Use Data To Build Trust
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Milen Mahadevan, senior vice president and head of client solutions and capabilities at 84.51°. Data is amazing. It will transform your business and create demand by connecting with customers better. […]
-
OPINION: The Sell SiderCan’t We Finally Move Past Click Attribution?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic, head of digital at Bon Appétit & Epicurious, The Food Innovation Group Although many have noted the shortfalls of using click-through rates (CTR), premium publishers still fall victim to the pressure of […]
-
Twitter Announces Autoplay Ads; AOL Adds Content Creation Divison
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s An Autoplay World Following in the footsteps of Facebook and Google, who took some blows while paving the road to user acceptance of autoplay video ads, Twitter announced Tuesday that it will debut its own digital video format with a baked-in viewability guarantee. […]
-
OPINION: Data-Driven ThinkingAn Ad Tech Temperature Check
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Clayton Christensen, the father of “disruptive innovation,” would love the ad technology industry. With more than 2,500 Lumascape companies across various […]
-
Publicis Chief On Data Mining; Extreme Reach To Buy Talent Partners
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lévy Bursts Writing for The Drum, Publicis Groupe chief Maurice Lévy pens a consumer-first think piece on data mining. “The consumer could rightfully ask ‘it’s my information, why should anyone else make money out of it?’ and claim for a share of the associated […]
-
OPINION: On TV & VideoWhat Can Programmatic TV Learn From Display?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. For the first time this year, more than half of digital display advertising spending will be transacted programmatically. The practice of media trading with RTB, private […]
-
OPINION: Data-Driven ThinkingWill Programmatic Make Audio Advertising The Next Big Thing?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Krauss, vice president of emerging solutions at PubMatic. With 160 million people in the US listening to digital audio every day, advertisers’ ears are perking up at the possibilities. […]
-
The Right To Be Forgotten Everywhere; Google Creates Twitch Competitor
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Liberté, Égalité, Right To Be Forgotten Regulations from the EU aimed at US tech firms are at an all-time high, and tensions heightened Friday when France’s data protection regulator ordered Google to apply Europe’s right to be forgotten globally. “For delisting to be effective, […]
-
OPINION: Data-Driven ThinkingWith Ad Blocking Growing, What Rights Do Publishers And Advertisers Have?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Malachard, CEO at Byyd. In what many regarded as a litmus test for the advertising industry, a court in Germany ruled last month against two publishers, Die Zeit and […]
-
Havas Rebate Rumors; VC Interest In Ad Tech Declining
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas In The Hot Seat Ad Age has obtained a contract template from two anonymous ad tech vendors who say they received the document from Havas Media US during deal negotiations. According to the sources, the contract mandates fees due to a Havas entity […]
-
OPINION: Data-Driven ThinkingAd Tech Salespeople Need A Common Parlance For Brands
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Chandler, senior vice president of revenue at Rubicon Project’s Buyer Cloud. As more brands discuss in-house automation strategies, there is an increasing need to educate brand marketers on the […]
-
Facebook Growing Slow In Europe; Twitter Adds New Targeting Options
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Longer Emerging Markets In a look at Facebook’s international ambitions, Reuters reports that Europe is the company’s slowest-growing market, while Asia is its fastest-growing. Facebook is building products specifically for Asian markets, including India, and sees the expanding of regional advertisers to Western […]
-
OPINION: Data-Driven ThinkingIn Today’s Scam-Plagued Ad Industry, Where Will Fraudsters Win?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Wheeler, CEO at 33Across. It was abundantly clear at AdExchanger’s Clean Ads I/O conference last week that fraud will continue to plague the industry for the foreseeable future. Its […]
-
OPINION: The Sell SiderPublishers Must Move Beyond Ad Servers To Unlock The Full Efficiency of Programmatic
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jourdain-Alexander Casale, senior director of solutions at Index Exchange. For more than 15 years, ad servers have been the go-to standard for publishers booking, trafficking and serving direct advertising campaigns. The ad server is […]
-
Digital Changing Agencies; AOL Buys Velos
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Chairman: Digital Drives Agency Reviews Speaking at WPP’s annual shareholder meeting, the ad giant’s chairman said the shift to digital is driving the agency review trend. Philip Lader’s exact words were that the reviews are due to clients’ desires to “optimize their media spending […]
-
OPINION: Data-Driven ThinkingSmart Cities May Be A Godsend For Data-Driven Marketers – If They Maintain Trust
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Weston, CEO at Profusion. Imagine a world where every movement is tracked and analyzed. Businesses know everyone’s route to work, shopping habits, places they’ve eaten and socialized and friends, […]
-
Facebook Video Learning Curve; Targeting Connected Devices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Can You Hear Me Now? As Facebook ramps up its video ad efforts, marketers are learning how to develop content for the platform on the fly. But they have only a few seconds of soundless video with which to seize consumer attention. The WSJ […]
-
OPINION: On TV & VideoProgrammatic TV: Further Ahead, Further Behind Than You Think
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. Based on the number of times it was cited in recent upfront presentations, people’s perception of programmatic TV appears to have morphed from wry skepticism among industry insiders to […]
-
OPINION: Data-Driven ThinkingIt's Too Early For Bulletproof Viewability
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Rostkowski, president at Varick Media Management. Viewability has become a major issue in online advertising, having come to represent advertisers’ fear and lack of trust in digital. Brands want […]
-
Amazon's Got Bots; Apple Dropping Media Company Subscription Fees
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Bot Involvement Some fraudsters are using Amazon’s cloud to create and drive bot traffic across the web. As Jack Marshall reports for The Wall Street Journal, Fraudlogix uncovered the malware by measuring 2 billion ad impressions delivered to 64 million IP addresses in […]
-
OPINION: Data-Driven ThinkingIs Ad Blocking Akin To Theft?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Speyer, CEO at AerServ. Israeli startup Shine recently made waves in the mobile ad tech world with its ad blocking platform, which enables users to remove ads from the […]
-
OPINION: The Sell SiderWidening Discrepancies: The Industry’s Dirt Under The Rug
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at Staq. When it comes to discrepancies in digital advertising, publishers bear the brunt of the cost. It’s a fact that is so ingrained in the standard processes used […]
-
Another Telco Merger; DailyMail Invests In Taboola
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yet Another Telco Merger Stop me if you’ve heard this one before: A telco and broadcaster are looking to hook up. This time, it’s T-Mobile hoping to tie the knot with Dish Network. Federal regulators can attend that wedding after they’re done ministering the […]