The Agency Perspective On Adblocking; Adobe Cloud’s Strong Growth

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Blocking, Tackling

The rise of ad blocking, the ad sector’s bogeyman of the month, sparked a think piece co-authored by two of the agency world’s biggest wigs. GroupM’s Rob Norman and John Montgomery write, “If advertisers pay only for viewable ads or buy media on a cost per action basis this won’t affect them in the short term other than creating constrained supply. But if Adblocking becomes a profitable business it has every opportunity of undermining the current ad-supported content model on the web.” Apple developers, you listening? More.

Adobe Reports

In disclosing its Q2 numbers, Adobe reported strong 15% growth for its marketing cloud. Adobe continues to push forward with its ad stack, having just bought dynamic creative optimization player Tumri and finished a big integration with Microsoft’s Dynamics CRM. Read transcript at Seeking Alpha.

Video Gets Personal

Eyeview and Nielsen Catalina Solutions debuted personalized video ad delivery based on consumer shopping behavior. Eyeview’s tech draws on transaction data, demographics, location, local pricing and weather to serve digital video ads at the household level, while Nielsen will measure incremental sales results. Read the release. An Eyeview spokesperson said six brands are using the solution in beta but didn’t name names.

Serial In Cannes

“Serial,” the 2014 podcast that obliterated industry precedents with 86 million downloads and a Peabody Award, will be hunting for marketing partners in Cannes next week. Despite being produced by WBEZ Chicago, a public radio station, “Serial” is not underwritten like a typical public radio program. Read on at Ad Age. Will podcasting be the last hand-sold digital media format?

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