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Ad Tech In Cannes; Brand-Centric Tech

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cannesdataHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Personalization in Cannes

The Cannes Lions ad festival provides a nice backdrop to reflect on what creativity should like in the data-rich future. Havas London tech head Michael Olaye tells Campaign, “First we saw smart data for segmentation, then came ‘targeted’ programmatic ads, and now we have the technology in place to deliver individualisation – which actually impacts directly on the creative thought process from inception to execution.” Data-driven storytelling: Is it real? Read it. More on ad tech at Cannes.

Techie Agency

Ad Age questions Havas’ former global CEO, David Jones, on his latest “brand tech” venture. The firm, called You & Mr. Jones, offers content creation, brand strategy, social media marketing, programmatic media buying and data analytics, and has already wrangled some big-name clients like Coca-Cola, Unilever, Chevrolet, Guinness, Nestlé, Pepsi, PlayStation, American Express and AT&T. “The world today has big company groups who are fantastic at brands, but not as good at tech, or tech companies who are either not interested in brands or not experts at it,” Jones said. “The majority of global brands need help from someone who gets both.” Read the full interview.

Do Not Call Evolves

The FCC moved to give consumers more control over how marketers can reach them via text messaging and calls for both landline and wireless phones. The law lets phone carriers block robocalls and automated texting at the request of consumers, tightening current “Do Not Call” legislation and further boxing advertisers out of telecommunicating with audiences. The new rule would also restrict marketers from contacting consumers in the event of a new telephone number. More via the WSJ. As phone numbers give way to app connections, will it matter?

Mobile Rubicon

Rubicon Project claims mobile revenue grew more than 1,300% in the last two years and is on track to contribute $200 million (more than 20%) of the company’s total “managed” (i.e., gross) revenue for this year. According to the press release, the company now plugs into inventory on more than 17,000 apps. Read more.

You’re Hired!

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Must Read

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.