Ad Tech In Cannes; Brand-Centric Tech

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Personalization in Cannes

The Cannes Lions ad festival provides a nice backdrop to reflect on what creativity should like in the data-rich future. Havas London tech head Michael Olaye tells Campaign, “First we saw smart data for segmentation, then came ‘targeted’ programmatic ads, and now we have the technology in place to deliver individualisation – which actually impacts directly on the creative thought process from inception to execution.” Data-driven storytelling: Is it real? Read it. More on ad tech at Cannes.

Techie Agency

Ad Age questions Havas’ former global CEO, David Jones, on his latest “brand tech” venture. The firm, called You & Mr. Jones, offers content creation, brand strategy, social media marketing, programmatic media buying and data analytics, and has already wrangled some big-name clients like Coca-Cola, Unilever, Chevrolet, Guinness, Nestlé, Pepsi, PlayStation, American Express and AT&T. “The world today has big company groups who are fantastic at brands, but not as good at tech, or tech companies who are either not interested in brands or not experts at it,” Jones said. “The majority of global brands need help from someone who gets both.” Read the full interview.

Do Not Call Evolves

The FCC moved to give consumers more control over how marketers can reach them via text messaging and calls for both landline and wireless phones. The law lets phone carriers block robocalls and automated texting at the request of consumers, tightening current “Do Not Call” legislation and further boxing advertisers out of telecommunicating with audiences. The new rule would also restrict marketers from contacting consumers in the event of a new telephone number. More via the WSJ. As phone numbers give way to app connections, will it matter?

Mobile Rubicon

Rubicon Project claims mobile revenue grew more than 1,300% in the last two years and is on track to contribute $200 million (more than 20%) of the company’s total “managed” (i.e., gross) revenue for this year. According to the press release, the company now plugs into inventory on more than 17,000 apps. Read more.

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