AdExchanger
Articles By AdExchanger
-
Google's Data Plans; Fraud Still A Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Search Data Once upon a time, Google’s ad platform chief, Sridhar Ramaswamy, locked horns with his peer, Susan Wojcicki (now YouTube CEO), over the proper use of the company’s valuable search data. The Information’s Amir Efra tells the tale of some meetings where […]
-
Programmatic TV: A Reality Check
Today marks the debut of “On TV & Video,” a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Rupczynski, vice president of media, data and CRM at Kraft Foods Group. As I continue hearing about the tremendous progress we have made in programmatic television, I can’t help but […]
-
OPINION: Data-Driven ThinkingWhat Do Marketers Want From Ad Technology?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. If you read AdExchanger regularly, you might think that nearly every global marketer has a programmatic trading strategy. They also seem […]
-
Adapting With The User; Facebook Still Rules The Social Roost
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Captive Mobile Video Audiences Writing for Adweek, Google’s head of display (and now YouTube ad products, too), Neal Mohan, says TV consumption habits have evolved and brands must adapt. “Our shift to constant connectivity has opened up amazing opportunities for marketers to reach consumers […]
-
OPINION: The Sell SiderAs Private Marketplaces Take Hold, A Duel Between Privilege And Convenience
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Brownie, director of advertising operations at eBay North America. Do you remember the old American Express tagline, “Membership has its privileges”? It made the simple act of having its standard green charge card […]
-
OPINION: Data-Driven ThinkingThe Fundamental Changes Happening In Programmatic Today
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. Media buying and selling have been on a slow evolutionary course since the late 1990s. With real-time bidding at the forefront, […]
-
OPINION: Data-Driven ThinkingThe Case For Personification
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Frank, research vice president at Gartner. Of all the challenges facing data-driven marketers today, finding the right balance between relevance and privacy ranks near the top. Personalize too aggressively […]
-
Facebook Under EU Microscope; Mobile Ad Market To Hit $101B
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platforms Under Siege Privacy officials from France, Spain and Italy are looking into Facebook’s data collection practices, The Wall Street Journal reports. “The pile-on is a sign of an increasingly acrimonious environment for US technology companies in Europe,” writes the Journal’s Sam Schechner. “Antitrust […]
-
OPINION: Data-Driven ThinkingFacebook Moves From Social Network To Data Platform Dominance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Don Mathis, CEO at Kinetic Social. Although some predict that Facebook’s salad days will soon end, brands shouldn’t believe it. The company remains on the forefront of the digital revolution, […]
-
AOL And Fox Make A Deal; Challenging The MCN Model
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL And Fox Forge Digital Deal AOL and Fox Sports entered into a multiyear partnership for video content on Wednesday. Fox Sports will host AOL video on its digital properties, like @TheBuzzer and Garbage Time. Fox Sport Digital’s VP of bizdev, Ben Maggin, tells […]
-
OPINION: Data-Driven ThinkingModern Pricing Strategies Require More Than Historical Price Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Siegler, vice president of engineering and West Coast operations at Gamut. Publishers face an uphill battle in today’s evolving media landscape. The emergence of new channels for media consumption, […]
-
OPINION: The Sell SiderForget Facebook: Publishers Should Try To Become Their Own Platforms
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. Publishers that rely on an advertising model to survive and thrive have a big decision to make: Should they take control of their own ad tech stack and […]
-
Defending Agencies; Shrinking The News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Defense Of Agencies Writing for MediaBizBloggers, former PHD chief Steve Grubbs says adland is lost in a discussion on rebates, media kickbacks and arbitraging inventory. “My evolved point of view is that a) agencies must not violate any laws, b) they must be […]
-
OPINION: Data-Driven ThinkingCross-Device And The Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, CEO at Adbrain. The market is flush with new devices and categories, resulting in our lives – and our bodies – becoming increasingly tethered to the Internet. Whether […]
-
Publisher Competition; L’Oréal Ready For Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. For Publishers, It’s Scale Fast Or Own Your Niche Mid-size publishers are being forced to compete with the scale of digital powerhouses or package their audience through programmatic channels, driving down the value of their inventory. “The number one issue for publishers is scale,” […]
-
OPINION: Data-Driven ThinkingEverything, Privacy Included, Has A Price
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Hauck, vice president at Datalicious. Privacy is dead. Technology killed it. For marketers, you could argue that this has created a utopia that was once only dreamed of. But […]
-
Verizon's Video Plans; Mobile's Impact On Search
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mining The Video Reuters’ Malathi Nayak reports that Verizon is mulling free video packages. Though yet to be confirmed, Verizon CFO Fran Shammo says the company is considering an “‘advertising-type’ model, ‘not necessarily a consumer-pay model.’” The service, which is set to release this […]
-
OPINION: The Sell SiderTo Move Measurement Forward, Publishers Must Focus On Consumers, Data
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kuist, vice president of insights and innovation at The Weather Company. As consumers’ interactions with media and media brands evolve at an unprecedented speed, questions arise over how to measure and ultimately monetize those […]
-
Mobile, Social On The Rise; Viewability Trumps Fraud For Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Market Shift To Social With Facebook’s developer conference F8 in full swing, eMarketer reports that the social platform and Twitter will take a 33% share of the US digital display market by 2017 (a projected total of $37.36 billion). The research firm predicts […]
-
OPINION: Data-Driven ThinkingUse Retention Data To Maintain Long-Term Business Solvency
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cassie Lancellotti-Young, executive vice president of customer success at Sailthru. I’ve said it before and I’ll say it again: Smart marketers use retention data to optimize their acquisition mixes. And […]
-
Proving Multichannel's Power; Publishers Fighting Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Multichannel For The Win ESPN is trumpeting the importance of multichannel advertising in anticipation of this year’s upfronts, according to The Wall Street Journal. As evidence, the ESPN Lab collected 15- and 30-second spots from eight advertisers and exposed the ads to sample audiences […]
-
OPINION: Data-Driven ThinkingProgrammatic TV’s Pulse Grows Louder By The Day
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO at PulsePoint. As we get closer to the thick of the Upfront season, the buzz around programmatic TV that started last fall at Advertising Week will grow […]
-
Facebook As Content Host; Mobile Ad Spend Spiking
Publisher Mothership Facebook has been in quiet communication with at least six media companies about hosting publishers’ content inside Facebook, rather than directing users to an external site, The New York Times reports. Sources say Facebook will roll out the format in the next several months. But publishers must be willing to share content freely […]
-
OPINION: Data-Driven ThinkingMarketing: A Primary Breeding Ground For Big Data Innovation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services. Whether by intent or not, big data is improving the quality of life on an unprecedented global scale. […]
-
"Kickback" Discussion Continues; FTC Focuses On IoT
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Fee Abides The “kickback” debate continues to burn as agencies and marketers butt heads over transparency on fees and services. Ad Age’s Alexandra Bruell finds that so-called kickbacks – or rebates – make sense to some considering the plight of the agency model. […]
-
OPINION: Data-Driven ThinkingProgrammatic TV: Parallel Paths To The End Game
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tim Castree, managing director, North America, at Videology. It seems like nearly every week I’m asked about the future of programmatic television. Understandably, brands that are seeing success with their digital […]
-
Google's TV Measurement Potential; Facebook Could Grab TV Budgets
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eat Your Fiber Google’s broadband “Fiber” initiative and its TV ad measurement businesses will dovetail nicely, at least as part of a Kansas City pilot, Adweek reports. “Every household with Google Fiber, obviously, has a Google Fiber box. And that box can put the […]
-
OPINION: Data-Driven ThinkingFirst-Party Data Will Transform The Internet Of Things
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Finn Faldi, CEO at Trueffect. The Internet of Things (IoT) exploded onto the tech scene last year and scored major attention at this year’s Consumer Electronics Show. The IoT market is huge, […]
-
OPINION: The Sell SiderMarch Madness: Making Omnichannel Experiential Marketing Come Alive
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant. March Madness has officially begun. For brand marketers, the NCAA men’s Division I basketball championship tournament is a billion-dollar lollapalooza. Behind the NFL playoffs, March […]
-
Outbrain vs Taboola; Programmatic Local
Is This Town Big Enough For Two? The face-off between Israeli-bred competitors Outbrain and Taboola is punishing margins, leading some to wonder if the firms should hurry up and merge already. But the contenders don’t see it that way, and analysts agree. “Competition is ruthless, and everything between Outbrain and Taboola is aggressive,” Eric Yohay, […]