AdExchanger
Articles By AdExchanger
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Programmatic Co-opetition: A Smarter Way For Insurers To Serve Ads
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Yi, CEO at MediaAlpha. Cold feet, rate comparisons and digital noise are all common distractions that might stop a customer from doing business with a specific insurer. But that […]
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How To Measure Native Advertising Performance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Wick, founder and president at MobSoc Media. Native advertising is one of the fastest growing, most promising new methods of online marketing, but many brands are still trying to […]
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Northern & Shell Invests In Programmatic; IBM Integrates Twitter Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishers For Programmatic Publisher Northern & Shell is investing heavily in programmatic, digital channels and its CRM systems, The Drum reported. “Everyone’s completely behind digital and programmatic within the business. There are a lot of new skill sets needed from traditional media, so there’s […]
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As Election Nears, Location Targeting Can Help Deliver The Right Political Ads
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president at Thinknear by Telenav. Geography and gerrymandering have conspired to create 435 congressional districts of distinctly irregular shapes and sizes, with extremely diverse populations. Winners of The […]
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How Publishers Are Seeing The Light On Ad Blindness
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason, CEO at Purch. Move over, programmatic and native. Ad fraud and viewability have become the two biggest buzzwords in the digital advertising industry. At the center of both is the issue of […]
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Matomy Media Group To Buy MobFox; Marissa Mayer's Hiring Desires
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Programmatic Tel Aviv-based performance marketing player Matomy Media Group snapped up mobile programmatic ad platform MobFox for $17.6 million. “The impressive growth of programmatic and mobile advertising has made it clear that both will form an important part of the future of digital […]
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With The Release Of Yosemite And Apple Pay, Apple Becomes Deterministic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Hendricks, president at LiveIntent. Whether you’re a fanboy or phandroid, you’ve got to hand it to Apple. During a week last month when tech giants stumbled in the market, […]
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Testing Location Data; Facebook And The Publishers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Location-Unaware Ad Age reporter Kate Kaye lets five consumer-data-gathering firms follow her every move for three weeks and found that location trackers were generally unable to lock down an accurate profile in that timeframe. “Because our algorithm requires a high degree of certainty before […]
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A Margin Call For The Media Transaction Industry
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Hirsch, president at CPXi. The last decade has brought about significant change in the media landscape. As the market continues to steadily fragment, companies in the media transaction space […]
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Circling The Data Wagons; Ad Committments Dropping For TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Circling The Data Wagons Retailers are circling the wagons on their first-party, in-store data. MacRumors reports that pharmacy giants CVS and Rite Aid are preparing to block or are blocking near field communication capabilities that enable Apple Pay and Google Wallet in favor of […]
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Yandex Has A Strong Quarter; Meredith Sees Programmatic Benefits
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yandex’s Strong Quarter Russian search giant Yandex reported a solid Q3 Thursday, with revenue hitting $331.5 million, up 28% YoY. Display advertising accounted for 6% of total revenue in 2014’s third quarter, totaling nearly $20 million. O&O display revenue shrank 3%, but ad network […]
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OPINION: Data-Driven ThinkingCome Together: How The Advertising And Software Industries Are Converging
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of business development at Demandbase. If you have been in ad tech a decade or two, you’re probably sensing a major sea change. Online advertising used […]
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Sorrell Troubled By Transparency Debate; Mayer's Mobile Confidence
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell ‘Puzzled’ By Media Margin Pushback Speaking at ad:tech London, WPP CEO Sir Martin Sorrell said he’s troubled by the debate around transparency and programmatic. Regarding his position on the media sold through WPP’s programmatic arm, Xaxis, Sorrel said, “We decided to do this […]
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OPINION: Data-Driven ThinkingRetargeting By Any Other Name Is Still Retargeting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. We’ve all done it. Days after browsing a product online, maybe across several different sites, we see it out […]
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OPINION: The Sell SiderDynamic Price Floors Perpetuate An Ad Stack Cold War
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. The jig is up. And it’s been up for a long while. It’s time to move past dynamic […]
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Apple May Add Pay To iAd; MediaMath Does $1M In Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Eyes Tap-To-Buy Apple is rumored to be bringing its mobile payment system, Apple Pay, to iAd. Digiday reports that the integration would embed a tap-to-buy button in mobile ads, mirroring similar moves by Facebook and Twitter earlier this year. Jeff Malmad, managing director […]
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OPINION: Data-Driven ThinkingThe Early Word On Snapchat’s First Push Into Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Darmanin, chief revenue officer at 140 Proof. Ever since Snapchat crashed the social networking scene, the app has made social heavyweights fidget anxiously and spawned a long line of […]
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Videology Adds TV; Gannett Does Better Than Expected
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Videology Adds TV Videology wants to support television buys. Though the firm’s main focus has been on the Internet video marketplace, advertisers and agencies are increasingly coordinating their web and TV budgets. It says 50% of revenue now comes from TV budgets. “Marketers are […]
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OPINION: Data-Driven ThinkingOK, You Have Their Attention. Now What?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Engaging consumers through authentic brand content is more important than ever for drawing them into the marketing funnel. And the best measure of successful brand […]
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Bolloré Group Wants More; YouTube Losing To Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moré For Bolloré Bolloré Group wants to increase its stake in Havas Group from 36% to more than 50%. Adweek reports, “Havas described the offer as ‘friendly,’ but said its board had appointed an independent expert to assess the terms.” Earlier this year, Bolloré […]
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OPINION: The Sell SiderWhat Does The Future Hold For Automated Guaranteed?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Richard Jalichandra, CEO at iSocket. A recent AdExchanger column concluded that everyone is to blame for lagging automated guaranteed adoption. Buyers, sellers and vendors are not exempt. I agree. All parties bear responsibility for […]
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Programmatic Speeding Up; MediaMath Acquires Upcast
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Gains Speed Programmatic ad spend in the US will surpass $10 billion this year, according to eMarketer, and is growing at a rate of 137%. According to the research, ad spend on automation will double to $20.4 billion by 2016. “Today publishers largely […]
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OPINION: Data-Driven ThinkingFacebook And Google Are Bringing Walled Gardens Back
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Facebook’s ad platform, Atlas, recently relaunched with an entirely rewritten ad server platform, a newly redesigned user interface and the ability to target […]
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Meredith Goes Native; What Yahoo Needs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meredith Adopts Native Battling falling CPMs and banner blindness, Meredith Corp. is the latest publisher to hop on the native ad bandwagon. The first glimpse of sponsored content will surface later this month via FitnessMagazine.com, which relaunches Wednesday. According to Meredith SVP and Chief […]
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OPINION: Data-Driven ThinkingAs Programmatic Video Evolves, Publishers Are Just Getting Started
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Ostermiller, founder and CEO at Altitude Digital. Programmatic video platforms are perhaps the hottest commodity in ad tech right now, with several high-profile acquisitions taking place in the past six months alone. The […]
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OPINION: Data-Driven ThinkingPlease Stop The OUA (Obnoxious Use Of Acronyms)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Denise Colella, CEO at Maxifier. I recently listened to a great panel where marketers like Bank of America, Kraft and Dell discussed the big P (programmatic) and its impact on […]
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Bing's Other Rival; Exaggerating Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Other Search War Bing put up a good fight, but Google Chairman Eric Schmidt says the company’s biggest rival in the search arena is Amazon. “People don’t think of Amazon as search, but if you are looking for something to buy, you are […]
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OPINION: Data-Driven ThinkingDo You See What I See? Probably Not.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Pieper, director of product management at SpotXchange. Fraud is a big issue. Quality is a bigger issue. Sadly, both are subjective. There are a growing number of solutions on […]
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Automating Local TV Sales; Salesforce's New Analytics Tool
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Local TV Sales WideOrbit is supporting a new “live environment” for trading locally sold, linear TV. The offering was created in partnership with IPG’s MAGNA GLOBAL and Tribune Media and includes “linear television station inventory across customized geographic areas ranging from specific DMA […]
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Wild Mobile; Video's Weak Spot
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Dimes In a recent interview with Bloomberg News, Vice CEO Shane Smith called mobile “the holy grail” for media companies. “Mobile is the Wild West,” Smith said. “It’s where everyone’s scale is coming from, but it’s very difficult to monetize right now.” New […]