AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingBeware Of Advertising’s ‘Innovation Tax’
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan McConville, senior vice president of business development and partnerships at Kargo. Programmatic advertising has slowly but steadily taken hold of nearly the entire digital marketing universe. And while by […]
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Snapchat Ads Coming Soon; Trending Agencies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]
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OPINION: Data-Driven ThinkingWhen Was The Last Time You Delighted Your Customers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Baiju Shah, managing director for strategy and innovation for Accenture Interactive. The digital revolution is changing the business world as we know it, bringing with it a head-spinning number of […]
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OPINION: Data-Driven ThinkingSell The Media, Share The Intelligence
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anush Prabhu, partner and chief channel planning and investment officer at Deutsch NY. Almost every brand-related decision a consumer makes today is based on a complex string of devices and […]
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MoPub Makes Native Easier; Blue Skies For Beacons
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native In The Exchange Twitter’s MoPub unwrapped some features to ease native ad operations for developers, courtesy of the June acquisition of Namo Media. Keek, a social app, is one MoPub client seeing increased ad revenue and user engagement thanks to the tweaks. ”Being […]
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OPINION: Data-Driven ThinkingDon’t Forget the Art Behind Digital Analytics
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, executive director of digital insights solutions at MarketShare. When most of us think about digital analytics, we tend to think about the science. Get the science, the math […]
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OPINION: The Sell SiderThorns In Our Side: False Promises And Embellishments
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. Without exception, every industry has its fair share of embellishments and untruths. In many ways, we as human beings cannot help ourselves. We simply want everything to […]
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Atlas Concerns; Fraud Ignorance Not Okay
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Atlas Jitters Publishers are nervous about data leaking through codes and scripts on their properties, including Facebook’s “social hooks.” According to The Information, that nervousness may have extended to the company’s recently rebuilt ad server. “In an abundance of caution, publishers are taking a […]
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OPINION: Data-Driven ThinkingHas AppNexus Spotted A Chink In Google’s Armor? Facebook Did.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. When AppNexus paid nearly 15% of its total value for Open AdStream (OAS), speculation ran rampant about the motivation. As an entrepreneur and […]
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Display Ad Growth; Phone Booth Beacons
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Media 2019 Forrester says US display advertising will grow from $19.8 billion this year to $37.6 billion in 2019. The report, authored by analyst Samantha Merlivat, also project that video advertising will account for 55% of all online display ad revenue in five […]
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Google's DMP Lockdown; Facebook Dabbles In Health
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Lockdown Google has been on a road tour of sorts with data-management providers, enforcing policies in the Google Display Network. Krux, BlueKai and Lotame have had their doorbells rung. Krux’s chief solutions officer, Mike Moreau, tells Adweek, “Google is only allowing data management […]
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OPINION: Data-Driven ThinkingWill RTB’s Promise Ever Be Fulfilled?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Lewine, co-founder and chief strategy officer at TripleLift. RTB has revolutionized digital marketing. That said, it still has a number of well-known hurdles to overcome, most notably quality, fraud […]
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OPINION: The Sell SiderChoose The Right Kind Of Programmatic Direct For Each Deal
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Shields, chief strategy officer at Yieldex. Programmatic direct is the fastest-growing area of digital advertising, with both publishers and advertisers flocking to set up programmatic direct relationships. It works for publishers because it […]
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The In-House Trend; Merkle On The Market
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Why In-House? Netflix’s senior manager of programmatic buying, Kathy O’Dowd, says protecting data is a big reason for in-house programmatic. “There’s a lot of intellectual property that we want to keep internal. And that’s made a lot easier when we’re internal,” she disclosed during […]
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Quantcast Buys Struq; Ruling On Google
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quantcast Buys DCO Quantcast has added retargeting and dynamic creative technology with the acquisition of UK-based Struq for an undisclosed sum. In a blog post, Struq CEO Sam Barnett explained, “Combining Quantcast’s unrivaled data about online user behavior with our ad personalization technology will […]
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OPINION: The Sell SiderLet Your Robots Be Robotic And Your People Be Creative
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of programmatic at The Weather Company. Quick question: What’s the fastest way to kill the enthusiasm and energy of a media sales team? Lost business? Re-orgs? Missed goals? I don’t […]
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OPINION: Data-Driven ThinkingProgrammatic: A Rising Tide
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. While we’ve been sitting in the progressively warmer water of the “programmatic kettle” without noticing the heat, the world has changed. The incremental changes have […]
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eBay Spins Off PayPal; Affiperf Gets Meta
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spinning Off PayPal’s Data How will eBay’s spinoff of PayPal, announced Tuesday, impact the companies’ joint efforts on ads? eBay bought location-based media company Where.com in 2011 and rolled it into the modern-day PayPal Media Network and weeks ago unveiled plans to scale up […]
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OPINION: Data-Driven ThinkingYahoo Profited Handsomely From Alibaba. Now What?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Kartzman, CEO at Spongecell. Yahoo’s share of Alibaba has been something of a life preserver for the company. With Alibaba’s recent IPO, Yahoo now has a giant piggy bank […]
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Programmatic Investments Rise; NBCUniversal Dabbles In Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Pop Interpublic Group’s media investment arm, Magna Global, estimates media investments in programmatic will rise 50% this year to $21 billion. AdAge picks it up: “By 2018, only the most premium digital inventory, including sponsorship and full-episode video, among other non-standard formats, will […]
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OPINION: Data-Driven ThinkingIs It Time To Kill The Banner Ad?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, vice president of insights and technology at Mediasmith. Measured in digital years, the banner ad may be approaching old age. Is it time for retirement? Wired placed the […]
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Mining The Login Data; Ello Says Hello
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ID Wars Quartz reporter Leo Mirani details the trajectory of Google and Facebook’s crusade for login data. “As mobile phones and tablets render old tracking mechanisms, such as cookies, increasingly ineffectual, identity is becoming the single most important tool to follow web users across […]
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OPINION: The Sell SiderIn Defense of The Open Exchange
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sam Cox, vice president of OPEN global media management at MediaMath. Programmatic is changing, and for the most part, it is changing for the better. Inventory that started as remnant now inches towards premium, […]
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OPINION: Data-Driven ThinkingToday’s Predictive Algorithms Are Still Better Than Humans
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Stanley, chief data scientist at Sailthru. Predicting the future is not easy. Yet predictive algorithms are commonly criticized because they fail to perfectly foresee very rare events. That is […]
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Breaking Google's Login; Cross-Device Weather
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Breaking The Login Privacy regulators in Europe have suggested Google switch off matching of users across its services such as Gmail, Google Docs and YouTube. The request was part of a set of guidelines written by privacy regulators in Italy, France, Spain, Germany, Britain […]
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OPINION: Data-Driven ThinkingFocus On Relevancy, Not Reach
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nicole Monteleone, director of analytics, modeling and business intelligence at Eyeview. All brands with the basics of a modern marketing plan know an audience that “works” for them. It’s usually […]
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Plugging The Facebook Leak; AOL Canada Automates Inventory
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pubs Plug Facebook Leaks Publishers and retailers are quietly rejecting the Facebook code that tracks users across the internet, the WSJ’s Reed Albergotti reports. Web traffic experts at Ghostery told the Journal that since the spring, they’ve seen Facebook’s code less often on sites […]
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OPINION: The Sell SiderProgrammatic Native: What Happens When Two Buzzwords Collide?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Many publishers see their programmatic and native advertising as two very different ends in their yield spectrum. Whether called the barbell or the see-saw strategy, the […]
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Nielsen And Simulmedia Partner; Facebook's Revamped Atlas Coming Soon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Under The Radar On Tuesday Nielsen and Simulmedia unveiled a research partnership that rolls together Nielsen’s people meter with Simulmedia’s set-top box data. The pair-up will allow the companies to measure niche cable networks that typically fly under Nielsen’s ratings. Simulmedia CEO Dave Morgan […]
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OPINION: Data-Driven ThinkingIt's Too Soon To Write The Mobile App’s Obituary
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Mobile phone owners are using fewer apps, Deloitte recently reported, and 90% have never bought an app or other smartphone […]