AdExchanger
Articles By AdExchanger
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Martin Sorrell Talks AmEx; IAB-PWC Ad Spend Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On AMEX LinkedIn’s Dan Roth assumes the role of interviewer in a conversation with WPP Group chief Martin Sorrell for a piece on Linkedin. Sorrell comments on American Express, saying it’s going 100% programmatic (which AMEX walked back a bit): “The financial services […]
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OPINION: Data-Driven ThinkingInventory Price Opacity Hurts Publishers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jalal Nasir, CEO at Pixalate. Life as a publisher used to be pretty straightforward. You simply sold your best inventory at the highest CPM your sales team could get, and […]
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Undertone Buys Upfront Digital Media; Ad Age Covers Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Undertone Acquires Ad network Undertone on Wednesday bought Upfront Digital Media for an undisclosed sum. According to the release, Upfront Media, formerly Legolas Media, offers “cross-screen programmatic direct and private exchange capabilities to Undertone.” Read the release. Undertone is aiming for a programmatic story. […]
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OPINION: Data-Driven ThinkingFraud And Programmatic RTB: Perverse Incentives
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. There has been a lot of talk about the pervasive amount of click fraud and bot traffic happening in […]
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SingTel Buys Adconion; Opera Mediaworks May Grab AdColony
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SingTel Buys Ads Singapore Telecom is acquiring Adconion for $235 million and Kontera for $150 million. The acquisition was processed through the Asia telecom’s mobile ad subsidiary, Amobee, which has platform dreams. With the deals, CEO Mark Strecker says, “Amobee offers the most advanced […]
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Why You Should Ditch The ‘Digital Center Of Excellence’
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of marketing, technology and operations at Kimberly-Clark. In recent years an increasing number of marketing organizations have established “Digital Center of Excellence” teams. They are often called the DCOE or COE, and are […]
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Programmatic Direct Future; Programmatic In-Sourcing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Direct…Only? Has the open exchange outlived its usefulness? In an interview with Beet.TV, Chief Investment Officer Ari Bluman says GroupM will limit its programmatic buying to private exchange deals struck directly with publishers. He says this will happen by year’s end. “That is […]
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Organic Reach Waning; Weather Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Organic Search Vs. Ads Marketers have complained as organic reach of their pages has been throttled, apparently, while Facebook ramps up its ads strategy. Last Thursday, Facebook ads product team lead Brian Boland (AdExchanger 2013 interview) defended his company with reasons behind organic reach’s […]
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Facebook Video Retargeting; Pinterest's Self-Serve Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Video Retargeting Facebook added some features around video ads, including retargeting users who saw a brand’s earlier videos. Only large brands need apply! “Advertisers who work with a Facebook account representative can work with us to create audiences of people who have already […]
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OPINION: Data-Driven ThinkingAre You A Data Broker? The FTC Thinks So
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the technology, digital media and privacy practice group at Davis & Gilbert. Are you a data broker? This is not the title of a Dr. Seuss […]
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P&G Going Programmatic; Adobe On Streaming TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Programmatic Sources tell Ad Age’s Jack Neff that “Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year.” Neff notes that this is significant for several reasons, not the least of which […]
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AppNexus Buys Paris-Based Viewability Firm Alenty
Two months after the Media Ratings Council (MRC) green-lighted viewable impressions as a viable metric for transacting display ads, real-time bidding platform AppNexus has acquired French viewability vendor Alenty for an undisclosed sum. The deal closed Monday, AppNexus confirmed to AdExchanger. Paris-based Alenty was founded in 2007 by CEO Laurent Nicolas and CTO Nicolas Thomas. It claims to […]
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OPINION: Data-Driven ThinkingEvent-Level Data Enters The Spotlight
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aram Chekijian, senior vice president of analytics and insights at Accordant Media. The recent purchases of Adometry and Convertro by Google and AOL, respectively, signify anindustry that is finally taking […]
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KKR Buying Internet Brands; Singtel May Buy Kontera
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Going Up Private equity firm KKR announced Tuesday that it will buy publisher Internet Brands from another private equity firm for around $1.1 billion, according to Reuters. Internet Brands sold for $640 million in 2010. KKR owns Internet domain registration firm GoDaddy.com, and […]
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OPINION: Data-Driven ThinkingMachines Won’t Take Your Ad Tech Job
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. Warnings of the coming Skynet-ization of digital advertising are becoming increasingly common. But rest assured, the near-term future of our industry is […]
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Nielsen Expanding "People Meter"; Fraud May Be Overexaggerated
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Expanding The People MediaPost’s Joe Mandese reports that Nielsen’s TV “people meter” will expand to the mobile device which includes smartphones and tablets. A goal, among several, is to capture the much-discussed “second-screen” TV audience. Mandese writes, “Nielsen said a ‘full rollout’ of mobile […]
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OPINION: Data-Driven ThinkingCross-Device Tracking: Don’t Believe The Hype
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Recently the ad tech world has been getting very excited about cross-device tracking. What has been a theoretical holy grail for a long […]
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Dstillery's Patent; AppNexus Raising Money
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patenting Prevention Online ad tech firm Dstillery says it has received a patent for some of its fraud-prevention technology. The press release says that the patent covers detection of “non-intentional traffic (NIT) based on co-visitation information and flags websites as suspicious to enable spurious […]
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OPINION: Data-Driven ThinkingThe State Of The Privacy Debates
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group, April was a banner month for the debate around privacy, ad tracking and government surveillance on the Web. There was the White House report on big data and […]
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Ahalogy's Network; RiskIQ Raises $25M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest-y Ad Network Cincinnati-based Ahalogy, a startup that provides and optimizes content for Pinterest, is rolling out a publisher network.The offering, called Ahalogy Mobile, lets marketers display content on mobile devices in a format similar to Pinterest. The ads will appear in Ahalogy’s network […]
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OPINION: Data-Driven Thinking‘Do Not Track’: Great For Internet Giants Like Google And Facebook
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. I recently provided commentary for a Wall Street Journal article about the Do Not Track (DNT) proposal being crafted by the World Wide […]
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OPINION: Data-Driven ThinkingEverything You Know About Frequency Is Wrong
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global innovation director at Essence. It’s a slightly sensationalist headline, I admit. It’s been a while since I contributed to this series and I […]
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Internet Trends Report; TV Continues Growing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker’s Internet Trends 2014’s Internet Trends report was released on Wednesday. Among the key findings was mobile growth, which is rising at 25% of total Web usage vs. 14% YoY. Tablet use is growing faster than PCs ever did, and Internet advertising is up […]
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Video Ad Fraud; Broadcasters And Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Fraud In The Wall Street Journal, Mike Shields and Christopher Stewart cover continued video ad fraud malfeasance. In response to inquiries with buy-side victims, the WSJ summarizes, “A spokesman for J.P. Morgan Chase acknowledged the company inadvertently paid for the spots to […]
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OPINION: Data-Driven ThinkingDo You Really Need A Chief Data Officer?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, senior vice president and global head of data at dunnhumby. There has been a veritable explosion of new CxO titles in the last decade. We now seem to […]
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Datalogix IPO; Publisher Programmatic Skepticism
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Tech IPO Datalogix may be gearing up for an IPO later this year after well-publicized deals that enable targeting with Facebook (see this 2013 AdExchanger article and UK announcement last week) and Salesforce (April). The WSJ reports, “An IPO would be a good […]
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‘Real Time’: A Misnomer In Display Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. “Real time” – in terms of data or targeting – is an overused phrase in display advertising. “The rise of programmatic display lulls […]
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OPINION: Data-Driven ThinkingBeing Upfront About The NewFronts
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead at Empirical Media. The recent NewFronts were super cool. Ambitious content, breakthrough ideas, blowout parties, even the guy who sings “Happy” wearing that weird hat. There is no doubt it […]
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Kristi Argyilan Joins Target; Financial Times Experiments
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic In-House IPG’s Kristi Argyilan, who led programmatic strategy at the holding company, has left for Target, reports Ad Age. Her new role is SVP of media and guest engagement. Ad Age quotes a Target statement: “In her new role she will be responsible […]
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OPINION: Data-Driven ThinkingStop Comparing Madison Avenue To Wall Street
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, vice president of insights and technology at Mediasmith. In the world of ad tech, analogies are easy to find. They help make complicated matters easier to understand, lighten […]