Ahalogy’s Network; RiskIQ Raises $25M

pinterestahalogyHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Pinterest-y Ad Network

Cincinnati-based Ahalogy, a startup that provides and optimizes content for Pinterest, is rolling out a publisher network.The offering, called Ahalogy Mobile, lets marketers display content on mobile devices in a format similar to Pinterest. The ads will appear in Ahalogy’s network of about 1,000 publishers and bloggers. A blog post claims Ahalogy “recognizes when traffic is coming to a publisher page from a mobile app like Pinterest, Facebook or Twitter, and then optimizes that page’s copy and images with a card-based content experience.“ There’s an auxiliary data opportunity for Ahalogy, potentially. Read it.

Mal Addiction

RiskIQ closed $25 million in funding to support technology that in part helps limit malicious ads. “The company provides security monitoring services so clients can uncover and deal with malware, malvertisements and malicious mobile apps that could plague their customers and hurt their brands.”More at Gigaom.

Yesterday’s Privacy

Research from Ipsos Mori revealed only 53% of polled participants were aware that smart devices can collect personal data, and only 7% would be comfortable with affording advertisers access to this data. The study was conducted for data-management company TRUSTe and surveyed 2,000 UK internet users aged 16-75. Read more via The Drum. Meanwhile, an Accenture survey found “the majority (80%) of consumers believe that total privacy is a thing of the past and 87% believe adequate safeguards are not in place to protect their personal information.” Infographic.

Native’s Identity Crisis

Publishers and advertisers are beginning to agree disclosure of paid placements is necessary, writes WSJ’s Jack Marshall for CMO today. Before the end of the week, BuzzFeed will rephrase its native advertising from “presented by” to “promoted by” or “brand publisher.” Marshall writes, “BuzzFeed’s changes may seem like small ones, but they reflect the fact that marketers, publishers, “content marketing” companies, and indeed regulators are still figuring out how best to balance the interests of advertisers and consumers when it comes to labelling native ad placements.” Read more.

Programmatic TV Pile-On

FreeWheel and AOL have partnered to bring Adap.tv’s programmatic reserved technology into FreeWheel’s so-called “FourFronts” marketplace. The deal lets advertisers buy digital TV ads from publishers using proprietary data. It should be noted FreeWheel, Mediaocean and AOL already worked together on the FourFronts initiative. Read the release.

Going For The Bold

In a post on his company blog, sell-side soothsayer Doug Weaver evokes Sam Parker’s “212: The Extra Degree” to compare persistence to the boiling point of water. “Sam Parker rightly points out that absolutely nothing happens at 211 degrees,” writes Weaver, “But add just one more degree of heat and water boils.” Weaver says tracking calls, setting benchmarks, planning campaigns and fostering respect with clients can help sellers be more bold. Read it.

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