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Foursquare Splits In Two; Yext Acquires Citrrus
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Foursquare Transforms Location-sharing app Foursquare is splitting in two. The “check-in” function that defined it from day one will be rebranded as Swarm. Meanwhile a rewritten version of Foursquare will support search and discovery. Foursquare’s VP of product experience, Jon Steinback, said, “Mobile forced […]
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OPINION: Data-Driven ThinkingWhen It Comes To Data, Bigger Is Better
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Shomaker, CEO at AdJuggler. The New York Times recently ran a column by Gary Marcus and Ernest Davis, two professors in NYU’s computer science department, questioning the merits and […]
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Tinder To Get Ads; BlackArrow Seeks VOD Monetization
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dating Native Ads The free dating app Tinder, owned in part by IAC, will eventually feature ads, executives said on an earnings call. One option, according to IAC’s Greg Blatt, would be native advertising. As Re/code’s Peter Kafka reports, two networks have already experimented […]
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OPINION: Data-Driven ThinkingWhat We Can Learn From Baseball And Big Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yannick Koger, principal consultant, big data and business intelligence, at Infinitive. Yogi Berra once said that it’s tough to make predictions, especially about the future. He could just have easily been talking […]
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The DAA Takes On Do Not Track; Suddenlink TV Ads Get Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Other DNT The advertising industry is devising its own Do Not Track alternative through the Digital Advertising Alliance, the same group responsible for the blue AdChoices icon. The World Wide Web Consortium (W3C) continues publishing its own methods for consumer opt-outs, but the […]
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OPINION: Data-Driven ThinkingProgrammatic Is Strategic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. There has been discussion recently on whether programmatic is a strategy or not. I believe programmatic is not a strategy, but it is strategic. Here’s […]
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Digital Ad Spend To Increase Through NewFronts; Facebook's Business Manager
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Is The NewFronts A new study released Monday by the IAB predicts that original digital video programming will become as important as TV programming within the next three to five years, and increased Internet ad spend will mirror that shift. The IAB’s SVP […]
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OPINION: Data-Driven ThinkingLocalizing The Message Makes Brands Relevant
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. Advertisers at national brands tend to think of location as a targeting tool. If they need to reach people in Los Angeles, for example, […]
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RadiumOne's CEO Swap; AOL And Microsoft's Video Inventory
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here Chahal Out As RadiumOne CEO Re/code’s Kara Swisher broke the news Sunday that the board of ad tech platform company RadiumOne decided to remove CEO Gurbaksh Chahal after he pleaded guilty to two misdemeanors for battery and domestic violence related to an incident with […]
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OPINION: Data-Driven ThinkingWhy Publishers Should Help Brand Marketers Launch Programmatic Campaigns
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Stockfleth Larsen, chief marketing officer of Adform. Brand marketers love TV. It’s standard, has global reach, scales quickly and is an easy pitch in boardrooms. But most of all, […]
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Native Mobile Advertising On The Rise; How To Make Programmatic Adaptable
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native: Mobile Gateway Drug Ad companies are increasingly focusing their efforts on native advertising for mobile, as users spend more time on tablets and smartphones and less on desktops. The WSJ reports that overreliance on banner ads have hindered marketers from mobile ads in […]
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OPINION: Data-Driven ThinkingBranded Content With ‘Good Enough’ Writing Will Sink Native
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Allan, chief marketing officer at AddThis. Billions of dollars are being poured into content these days. Chief content officers are in demand, commanding six-figure salaries, while 71% of marketers […]
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New DMP On The Block; BlackArrow Launches Audience 2.0
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New (DMP) Challenger Add another data-management platform (DMP) to the market. This one is from Norway-based Cxense (pronounced see-sense), a company that offers cloud-based digital analytics and audience data for publishers. Cxense is positioning the platform as the foundation for its application stack. The […]
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OPINION: Data-Driven ThinkingFinancial Services Firms Need A Healthier Advertising Ecosystem
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Henrik Rode, partner at MediaGroup Performance. Programmatic is a natural fit for financial services firms, but several large obstacles need to be overcome. First, traditional financial media is too expensive, […]
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OPINION: Data-Driven ThinkingHow Should I Evaluate Media Tech Companies?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, vice president of insights and technology at Mediasmith. Part of my job involves evaluating media technology companies. This is extremely fun but is sometimes frustrating. The vibrant marketing […]
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AT&T And The Chernin Group Partner; Xaxis Extends TV Ads To Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Collaborating For Online Video AT&T and The Chernin Group announced Tuesday plans to acquire, invest in and launch OTT (over-the-top) video services, and have collectively contributed more than $500M to the venture. This positions the companies to expand operations in the rapidly growing online […]
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OPINION: Data-Driven ThinkingRetailers Are From Mars, Brands Are From Venus
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. When I worked as an analytics consultant in the telecom industry 10 years ago, the incumbent approach was to […]
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Exclusive App Deals; Facebook's Mobile Ad Network Emerges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Supply Deals As mobile gaming rises in popularity, Google and Apple are cutting deals with companies that develop popular games. In exchange for early releases on iOS and Android platforms, game makers are being offered prime marketing spots in app stores. This brings […]
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Facebook's Location-Based Ads; TV Versus Web Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tracking Location New location tracking capabilities (announced last Thursday) through Facebook have the ecosystem – and Facebook users – wondering when it will be used for ad targeting. TechCrunch’s Josh Constine posits, “Imagine if the ads you saw in your News Feed were for […]
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OPINION: Data-Driven ThinkingThe Evolution Of Programmatic RTB In A Mobile-First World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. When real-time bidding debuted at scale a few years ago, it was heavily associated with remnant inventory and direct-response campaigns. Fast forward […]
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OPINION: Data-Driven ThinkingHow Big Data Can Make The Most Of Small Campaigns
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. The average small and medium-sized business (SMB) in the US spends about $400 a month on marketing, according to the US Chamber of Commerce’s […]
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Publicis' Q1 Report Debrief; Expanding Nielsen Online Campaign Ratings To Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Groupe’s Q1 Report The merger of equals with Omnicom is underway but moving more slowly than anticipated, according to Publicis Chairman and CEO Maurice Lévy. On Thursday, Publicis reported earnings and an organic growth rate of 3.3% for 2014’s first quarter. Stats showed […]
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OPINION: Data-Driven ThinkingLocation Accuracy: Three Common Questions
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Silver, director of marketing at xAd. Things move quickly if you’re a mobile location technologist. A week can feel like three months, and if you’re not paying attention, it […]
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Telefonica's New Mobile Ad Exchange; Mindshare Gains Access To Weather Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Mobile Exchange Telefonica and Blackstone’s GSO Capital Partners have teamed up to create a new mobile ad exchange called Axonix. CEO Simon Birkenhead tells The Drum, “At the moment in mobile advertising there are very few ways of having verified demographic data. There […]
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OPINION: Data-Driven ThinkingThere's More To Programmatic Direct Than You Think: Reserved Vs. Unreserved
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Jalichandra, CEO at iSocket. Though still an emerging industry segment, programmatic direct is fast becoming one of the most talked-about trends in ad tech. In spite of all this […]
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Updates To Gmail's TOS; Twitter Acquires Gnip
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gmail TOS Change Google has frequently been criticized for scanning user inboxes for ad targeting and other purposes. Google counters automated screening is part of the email delivery process. On Monday it updated its Gmail terms of service and one line clearly states that […]
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OPINION: Data-Driven ThinkingSocial Affinity Data: The Key To The Fabled ‘360 Degree View’
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Despite years of online targeting, the idea of having a holistic “360 degree view” of the consumer has been somewhat […]
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YouTube's New SVP Talks; The Forecast For TV Upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s (Guaranteed) Re-Do In her first full-length interview as SVP of the video platform, Google’s YouTube chief, Susan Wojcicki, discusses her role and says there is a shift in the way YouTube monetizes content. “In the past, YouTube treated all content and advertisers the […]
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OPINION: Data-Driven ThinkingStop Working For Your Vendors
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. I spend a lot of time traveling the country and meeting with big marketers to understand how they get new customers. Most of their internal marketing conversations […]
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The TV Upfront Forecast; AOL's Video Strategy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Upfront Results Loom With the springtime TV upfront season upon us, analysts predict a flatlining for broadcast ad investment. Thursday’s IAB annual report showed Internet advertising surpassed broadcast for the first time as TV competed with online video platforms such as YouTube and […]