Home Ad Exchange News The DAA Takes On Do Not Track; Suddenlink TV Ads Get Programmatic

The DAA Takes On Do Not Track; Suddenlink TV Ads Get Programmatic


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The Other DNT

The advertising industry is devising its own Do Not Track alternative through the Digital Advertising Alliance, the same group responsible for the blue AdChoices icon. The World Wide Web Consortium (W3C) continues publishing its own methods for consumer opt-outs, but the DAA claims its solution better serves both advertisers and users, according to Adweek. “We’ll have monitoring and compliance,” said DAA executive director Lou Mastria. “We’ll have the whole industry buying into it. The broad buy-in is what makes it a meaningful program. We won’t face the challenge about implementation and enforcement.” Read on.

Automating TV Ads

Suddenlink and Visible World are taking a step in the programmatic TV direction via a partnership that allows for more targeted ad delivery. Visible World CEO Seth Haberman told Multichannel News that this new system will reach over 1 million households. “Getting the right spots in the right programs and dayparts was previously a very manual process. The new tool now makes that process much easier, more efficient and ultimately more effective,” Jerry Dow, CMO of Suddenlink Communications, said in a statement. Read more.

More Cookies

Criteo has added iOS support to its mobile Web tracking solution in addition to supporting Android browsers, the company said Tuesday. Mobile users who visit a client’s website on the Safari browser will be asked if they want to receive personalized ads by allowing Criteo to drop a cookie on the site. “If you agree, you’ll receive a second notice that the cookie has been placed and you can always click on the AdChoices icon to remove it,” said Jonathan Wolf, CPO at Criteo. “The user has complete transparency and control.” Read the press release.

Digital Budgets

As consumers flock to digital platforms, marketers will increase their digital budgets by 10%, according to new Gartner research. The 285-person study also revealed that 77% of organizations have a chief customer officer (CCO). “Customer experiences with a brand or organization span so many channels — both online and off — that customers have come to expect consistent experiences, no matter where an interaction initially takes place,” said Laura McLellan, research vice president at Gartner. Read the release.

Cross-Platform DSP

Programmatic buying platform Simpli.fi is increasing its integration list to include inventory from MoPub, Millennial Media and LiveRail, expanding its cross-platform reach. In addition, the company has improved its optimization algorithm. Simpli.fi’s existing partnerships include AppNexus, OpenX, sovrn and Casale Media. Read more.


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Name Change

Publisher network Glam Media used its NewFront presentation to announce its name change to Mode Media to appeal to both men and women. The company showcased 18 episodic series that it plans to distribute across its network with a $2 million budget, Ad Age reported. In addition, Mode plans on adding more male-oriented verticals to its network. Read on. And read the press release.

Paid Social Pays

Two short months after social media software company Sprinklr acquired social analytics services firm Dachis Group (see AdExchangerstory), the company has closed a $40 million round of financing from a handful of investors including Battery Ventures and Intel Capital. And after CEO Ragy Thomas first alluded to the fact in February, the firm has added paid media capabilities to its platform to help brands and agencies manage social ad spend. Read therelease.


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