AdExchanger
Articles By AdExchanger
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Edelman Hires VivaKi AOD Exec; Shopping Beacon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paid Hire PR company Edelman has hired VivaKi AOD’s Chris Paul to helm its budding paid media practice, according to Ad Age. “The volume of paid work we’re doing is increasing,” said Kevin King, global chair of Edelman’s digital practice group. “It’s happening organically.” […]
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OPINION: Data-Driven ThinkingBack To Basics: Ignoring The Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. Digital media provides massive amounts of data against which to plan, optimize and buy. Smart marketers have learned to turn this data […]
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Pandora's Ad Network Issues; LinkedIn's Native Products
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pandora’s Ad Network Issues In Digiday, Josh McDermott reports that there’s been some shady mobile ad network business happening through the ad network connections of music service Pandora. McDermott explains, “Thousands of Pandora users recently opted in to a push notification asking them to […]
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OPINION: Data-Driven ThinkingProgrammatic Marketing In Emerging Markets: 5 Considerations For Success
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kogan, CEO at Headway Digital. Emerging markets represent a bright opportunity for brands seeking to expand their market share. Nearly 80% of the world’s population lives in a region […]
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Programmatic Video Upswing; The Future Of Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Video Upswing Programmatic video is growing, but it’s not likely to overtake traditional buying for a couple of years, Magna Global North America President Kristi Argyilan told Ad Age. “Programmatic direct or private marketplaces, they have definitely crossed the chasm. We’re seeing it […]
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OPINION: The Sell SiderThe Best Defense For Publishers Is A Good Offense
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. No one likes being on the defensive. It’s naturally uncomfortable. When faced with a challenge or critique, taking a defensive approach can often make things […]
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Programmatic's Hot Stock; Data For Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic’s Hot Stock Jim Cramer invited Rocket Fuel CEO George John to his CNBC “Mad Money” TV show on Friday. In the process, Cramer offers his take on why ad network 2.0 Rocket Fuel has been successful in the public markets: “Programmatic online advertising […]
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OPINION: Data-Driven ThinkingProgrammatic Video: Going From Tactical to Strategic
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. Programmatically traded media continues its impressive growth, with 2013 spending projected to hit $7.5 billion in the US and $12 billion worldwide, […]
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Pinterest API; Digital Upfront Gets Real
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest API Pinterest has been driving retail referrals like crazy, and is now offering an API allowing websites to display their most popular pins. According to a blog post, the API has been offered to BuzzFeed, ModCloth, Target, Whole Foods, and others. Read the […]
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OPINION: Data-Driven ThinkingStandards, Not Closed Ad Networks, Will Drive Industry Progress
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. The online advertising industry is booming, becoming more sophisticated as it grows. Today’s online ecosystem evolved to […]
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Time Inc. Gets More Native; Twitter Adds New Targeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Time Inc. Time Inc. is going to start serving native ads to more of its sites courtesy of Sharethrough technology, according to Ad Age’s Michael Sebastian. Content is assigned a quality score, based on how much interaction it gets, so that higher scoring […]
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OPINION: Data-Driven ThinkingHow Cross-Device Marketing Can Help Brands Clear 4 Critical Hurdles
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Jordan, senior vice of president of product and strategy at Tapad. Internet ad revenues hit a record $20.1 billion for the first half of 2013, up 18% over the […]
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No More Love For Cookies; Nielsen's Shopping Analysis
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No More Love For Cookies Google is at work, along with companies such as Microsoft, creating a universal ID for users, but that could create problems for the industry, according to Adweek’s Garett Sloane. Meanwhile, companies like Xaxis are working on a solution, called […]
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OPINION: Data-Driven ThinkingContent Is King, Distribution Is Queen and She Wears The Pants
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Perelman, vice president of agency strategy and industry development at BuzzFeed. Bill Gates popularized the phrase “content is king” during a speech in 1996. Although content was king long before […]
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Ericsson: Phones Getting Smarter; The Wild West Of Mobile Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ericsson: Phones Getting Smarter Yesterday, mobile networking company Ericsson released new data and projections on mobile penetration worldwide. Today, the company says smartphones are 25-30% of all mobile phone plans, but account for 55% of mobile phones sold in Q3 2013. Furthermore, mobile subsciptions […]
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OPINION: Data-Driven ThinkingWhy Brands Are At A Standstill With Mobile
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Recent discussions on the evolution of media have moved beyond mobile to omnichannel and n-screen. Before we move too fast into n-screen, […]
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PubMatic Responds; Vox Media Buying Curbed Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PubMatic Responds In a blog post on Friday, sell-side platform PubMatic responded to critical comments made by AppNexus CEO Brian O’Kelley in an AdExchanger interview last week. The blog states, “We respect the business that Brian has built in display, but his comments were […]
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OPINION: Data-Driven ThinkingHow Big Data Can Bring You Closer To Your Customers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Kelly, CEO at Sociomantic. Digital marketers look at data through a very narrow lens, but with great expectations for how it can impact their business. The only data that […]
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eBay's Programmatic Success; Nielsen OCR In The Wild
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Programmatic Success Programmatic is becoming a big part of the display pie for eBay, who says the volume of ad impressions on its exchange has grown fivefold, UK-based The Drum reported. “The budgets currently being allocated to private marketplaces are much smaller than […]
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OPINION: Data-Driven ThinkingGRP Integration Is A Waste Of Time
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jon Mandel, CEO at PrecisionDemand. Nobody dies or suffers injury in advertising. That allows people to become entrenched in the way things are done, with false beliefs about others’ capabilities. […]
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App Retention Bonus; Mobile Yield For The Masses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. App Retention Bonus Appboy wants to be the “ExactTarget for Mobile Apps,” and has secured $7.6 million from IDG Ventures and Buddy Media CEO Mike Lazerow to get there. The money will help build out loyalty and retention efforts on behalf of developers. “The […]
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OPINION: Data-Driven ThinkingHow A Connected World Reshapes Audience Buying
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Williams, chief operating officer of Mediaglu. Over the past several years, an abundance of ad-tech companies have constructed large businesses completely dependent on their audience data. This data is […]
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OPINION: Data-Driven ThinkingWhy Ad Tech Is Harder Than The Pizza Business
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. A recent blog post written by Seth Sternberg, one of the founders of Meebo, postulated that ad-tech businesses are exceptionally hard to run. In a […]
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DAA Transparency Survey; Success Cards
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DAA Transparency Survey The Digital Advertising Alliance (DAA) recently polled approximately 1,000 US adults about their thoughts on ad transparency. More than 57% of respondents said they wouldn’t visit any of the free, ad-supported sites that they currently use if those sites converted to […]
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OPINION: Data-Driven ThinkingEnterprise Adoption Of Ad Tech Will Supercharge The Market
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. The appetite for ad technology is just beginning to appeal to new markets in new ways. Expect to see significant growth in the sector […]
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Tesco's Ad Screens; Visible Measures App Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tesco’s Ad Screens There was a time when scanning technology for the purposes of ad serving would have seemed invasive, but GigaOM’s David Meyer points out that’s no longer the case. Tesco is taking advantage of OptimEyes’ technology by installing ad screens that also […]
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Got Your Back; Data And The Human
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Got Your Back Eric Picard’s startup, Rare Crowds, had run out of money and was facing imminent shutdown, so he reached out to the ‘Internet Oldtimers Group’ for money and they came through for him. Ad Age got the inside story of how Internet […]
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OPINION: Data-Driven ThinkingLocation Retargeting: The Right Places And The Right Times
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. With mobile devices generating tens of billions of location-enriched ad requests every month in the United States, marketers have long experimented with […]
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OPINION: Data-Driven ThinkingTech’s Big Three Cash In On Display
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, co-founder and CEO of PaperG. Native advertising may be the latest buzzword, but the idea of aligning advertising with the content’s purpose has been around for a while. […]
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Ad Tech Is Back; Programmatic Myths
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Tech Is Back Ad tech is making a comeback with investors, David Pakman points out on his blog, although it never completely went away. He notes that exchanges are currently driving a lot of ad sales and those are the companies that have […]