Home Ad Exchange News Pinterest API; Digital Upfront Gets Real

Pinterest API; Digital Upfront Gets Real


pindataHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Pinterest API

Pinterest has been driving retail referrals like crazy, and is now offering an API allowing websites to display their most popular pins. According to a blog post, the API has been offered to BuzzFeed, ModCloth, Target, Whole Foods, and others. Read the post. As Pinterest experiments with a promoted pins option, this could give sites the data they need to figure out which products are worth promoting.

Digital Upfront Gets Real

AdAge reports Publicis Groupe’s Digitas LBi and Razorfish have committed more than $100 million for inventory on multiple Google properties. “Google wants to become a player in non-search inventory and grow things like YouTube,” said Rishad Tobaccowala, chairman of DigitasLBi and Razorfish. “They have some capabilities to develop content, but that’s not the business they really want to be in. We know how to make that engine run.” Read more.

OneSpot Spots Some Cash

Content advertising company OneSpot netted $5.3 million after its A round financing. Mohr Davidow Ventures, known for betting early on tech startups like recent Wall Street darling Rocket Fuel, led OneSpot’s A series. OneSpot’s technologies are designed to blend content–either earned or owned media–with display advertising. Read more.

CMO Measuring Stick

Business analytics company Domo surveyed 301 marketers and found they aren’t getting all they need from the available data. Part of the problem is knowing how to use it – actionable insights! – as well as keeping up with it. Although 83% see value in having real-time data, only 37% can access it in real-time. Furthermore, 54% of marketers surveyed are compensated for ROI, despite limited measurement abilities. Read the release.

Twitter Ads International

Twitter has opened its ad platform to small companies in the UK, Ireland and Canada, The Guardian is reporting. British telecom O2 is working with Twitter to help advertisers get the most out of advertising on the platform. “We believe that it’s our responsibility as both a large corporate and a digital services company to guide them. That’s why we are investing our time, money and expertise in this new social insights platform,” said O2’s Ben Dowd. Read more


AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

It Must Be Amazon

Many an ad technology company uses Amazon Web Services (AWS) for some part of its technology backbone. SunTrust analyst Bob Peck attended the recent Amazon Web Services re:Invent conference and came away impressed. He thinks AWS is a ~$3-4b  business today and growing “north” of 60% per year. Peck adds, “In fact, AWS Senior VP Andy Jassay stated that [CEO Jeff Bezos] and the management team remain excited about the platform and ‘that in the fullness of time’ could be the biggest business at Amazon.” More on the conference from ZDNet.

In Market Buyers

On Marketing Land, Ginny Marvin notices that Google’s AdWords platform has taken another step forward in attribution capabilities with a new feature called “In Market Buyers.” She writes, “In-Market Buyers is an extension of the Interest Categories available in AdWords and represents Google’s first attempt to make ROI a central focus of advertising on the Google Display Network.” Read it.

You’re Hired!

But Wait, There’s More!

Must Read

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.