AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingAn Agency And Ad Tech Lesson In Mutualism
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Turner, head of international at Adaptly. For a long time it’s felt as though the traditional digital agency and ad-tech vendor model has been strained. The major driving force […]
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OPINION: Data-Driven ThinkingWhat The Google AdID Means For Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, SVP, product management at Bazaarvoice. From 2004-2010, Paparo was an executive with Google’s DoubleClick unit. There is a lot of news coverage and blog analysis responding to a USA […]
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The Confidential Benefit; RTB Bridge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Confidential Benefit The ability to file an IPO confidentially is a great asset to advertising companies, according to Tim Peterson at Ad Age. Some examples include Marin Software, Tremor Video and YuMe, all of which filed confidentially, giving them time to develop their […]
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When Facebook Bought Atlas; New Tracking Tech From Google
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Facebook Bought Atlas Buried in a Medium piece on ad-tech plumbing, self-proclaimed “FBX creator” Antonio Garcia (who has left Facebook) recounts the internal reaction when the Atlas deal went down. “All the product managers involved ran to the IT Help Desk to get […]
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OPINION: Data-Driven Thinking4 Questions To Help You Outsmart Black Box Providers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, co-founder and president of Upfront Digital Media. Unlike many traditional media channels, digital advertising’s claim to fame was once its unique ability to provide full measurability and accountability […]
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'M6D' Now Dstillery; Beefier PubMatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ‘M6D’ Now Dstillery Media6Degrees has changed its name after buying EveryScreen Media. “Dstillery is a brand idea that dramatically captures the essence of our core technology — distilling mountains of data to produce pure brand-leaning audiences,” said CMO Elizabeth Hellman. The company will focus […]
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Competing Data; Inaccurate Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Competing Data The search queries “marketing” and “technology” are slowly decreasing in frequency, according to Gartner, while searches for “Jay-Z” are increasing. The reason, Martin Kihn speculates, could be that Jay-Z does digital very well by using the channels in unique ways and forming […]
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OPINION: Data-Driven ThinkingThe Great Time Suck: Why Publishers Hate the Transactional RFP Business
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, chief revenue officer of NextMark. I have been thinking about, and trying to solve, agency digital workflow problems since 2008. Given the complexity of digital media, the variety […]
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Real-Time Branding; Checking Out
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Real-Time Branding Twitter’s got one thing that a lot of brands need: real-time data. Mondelez is creating a partnership with Twitter, according to Emily Steel of the Financial Times, that will embed Twitter staff in Mondelez offices in Brazil, India, the United Kingdom and […]
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4 Ways To Win the Brand Marketing Wars With Programmatic Buying
“Brand Aware” is a column on the data-driven digital ad ecosystem from the marketer’s point of view. It is written by Bob Arnold, director of digital and social media at Kellogg Company. This Brand Aware column aspires to narrow the knowledge and understanding gap between advertisers and ad-tech companies to ultimately grow the ad-tech space. Today’s […]
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Adobe's Cloud; Short Opportunity
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe’s Cloud In an attempt to make testing across all platforms simpler, Adobe is rolling out changes to Adobe Target (was Omniture Test and Target), ZDNet reports. Some major updates include mobile app optimization that will allow marketers to “deliver different, targeted experiences to […]
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OPINION: Data-Driven ThinkingWhen Reach Is A Stretch
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. Six years ago, a brand manager approached me with a request for her new online campaign. “We need more reach,” […]
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Your Ads Are Going Public; Mobile Native
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Ads Are Going Public Content-recommendation firm Outbrain is taking steps toward an IPO, including hiring its first CFO, Jeff Davison. According to paidContent, the company will make an estimated $130 million in revenues this year. Israeli news outlets, including Haaretz, are reporting that […]
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Trending On Facebook; TV Style Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trending On Facebook Facebook is testing new ways to capture trending topics based on public discussions, much the way Twitter does. The initial partners, according to a Facebook blog post, will include Buzzfeed, CNN, NBC’s Today Show, BSkyB, Slate and Mass Relevance, with plans […]
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OPINION: Data-Driven ThinkingDon’t Let The Fraudsters Scare You Away From Mobile
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at EveryScreen Media, a Media6Degrees company. Celebrities know they’ve hit the big time when the paparazzi camp out on their lawns and the tabloids […]
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Media Riptide; Reaching In Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Riptide You may want to set aside next weekend for this. Nieman Journalism Lab has released a tome called “Riptide,” chronicling media’s transformation brought on by digital in the past 30+ years. Among the many media honchos, Business Insider’s Henry Blodget is positioned […]
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New Product, Old Partners; Retail Domination
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Product, Old Partners SAP and Accenture are continuing their partnership, this time by offering a product aimed at CMOs to “easily view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.” Accenture […]
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OPINION: Data-Driven Thinking7 Deadly Sins Of Digital Media
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced […]
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Time’s Subscriber Data; Under The Yahoo Microscope
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time’s Subscriber Data After a successful run with Toyota, Time Inc. hopes to capture more brands with its Engage product, which already counts Johnson & Johnson as a customer. According to Ad Age, Time Engage takes subscriber data and applies it to Web and […]
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Publicis' Trading Desk Expansion; Landscape Of Intent
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trading Desk Expansion Publicis’ VivaKi is continuing its international expansion and opening a regional Activation Centre in Singapore, according to Campaign Asia. This is the second VivaKi Activation Centre, the first being in Amsterdam, with a third being planned for China. Grace Liau will […]
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Explaining Venture Capital: "What Are The Reasons For An Inside Round?"
Gil Beyda is Founder & Managing Partner at Genacast Ventures. His firm’s investments have included Invite Media (acquired by Google in 2010) and Demdex (acquired by Adobe in 2011). AdExchanger asked Mr. Beyda to explain a fundraising tactic increasingly used by advertising technology startups known as an “inside round.” In venture capital, an “inside round” […]
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OPINION: Data-Driven ThinkingWhy The Local Digital Ad Opportunity Remains Unsolved
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Local advertising is the largest pool of dollars in the US advertising industry, but is also by far the most fragmented and complex marketplace. […]
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Facebook's TV Aspirations; Video Ad Tech Next For Rakuten?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Logistics Facebook is pressing “auto-play” on its 15 second video ad strategy in users’ newsfeeds in hopes of capturing TV and video ad budget. As the LA Times points out, however, the success of TV ads can largely be attributed to the […]
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Cleaner Than Thou; WPP Earnings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaner Than Thou A day after OpenX went public with some traffic quality improvements, Google wants the world to know it’s keeping things clean too. A DoubleClick blog post details those efforts, including a ban on toolbars that overlay ads and manual and automated […]
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OPINION: Data-Driven ThinkingData Science Sanity Check: How To Ask The Right Question
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khoa Pham, product and data analyst at PlaceIQ. How many golf balls can you fit in a 747? This simple, albeit somewhat ridiculous, question digs right into the heart of […]
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Native Scale; Standardizing Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Scale The native advertising buzz continues to vibrate. In Ad Age, Alex Kantrowitz identifies six top native ad networks and outlines their attributes in a feature piece. The list includes BuzzFeed, Nativo and more. The Media Kitchen’s chief digital officer and venture maven, […]
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OPINION: Data-Driven ThinkingBeating The Competition In Programmatic Media
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Effik, managing director of media and connections at R/GA. I believe that smart machines will ultimately perform the vast majority of media’s routine tasks. We’ll spend most of our […]
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Tagging Attribution; Automating Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tagging Attribution Still calling itself a tag-management company, TagMan continues to bend into the attribution space, which helps marketers understand ad-spend performance across campaigns and channels. Yesterday the company announced a partnership with ecommerce retargeter MyThings. According to the release, through the TagMan partnership, […]
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OPINION: The Sell SiderIt’s Time To Get Serious About Measurement
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. Amazingly, the Internet — the most trackable medium ever due to its two-way and one-to-one connections — has always faced huge issues surrounding measurement. There are many good reasons […]
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Adobe Wants To Own Video; Tracking Discounts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Wants To Own Video (Tech) Watch out comScore, Chartbeat, FreeWheel, BrightCove and Salesforce — Adobe is coming for you! At least that’s what Bill Ingram, VP of Adobe Analytics and Adobe Social, told Adweek in a Q&A. “We’re really about digitizing the word […]