Competing Data; Inaccurate Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Competing Data

The search queries “marketing” and “technology” are slowly decreasing in frequency, according to Gartner, while searches for “Jay-Z” are increasing. The reason, Martin Kihn speculates, could be that Jay-Z does digital very well by using the channels in unique ways and forming the right partnerships. The rapper does have some competition, though, from Hadoop, which is capturing an increasing share of search queries. Read more from Gartner.

Inaccurate Data

Industry execs tell Digiday’s Jack Marshall that much of online targeting data’s inaccuracy — such as third-party demo data — is real. Marshall’s sources say “the problem persists largely because buyers of the data, mostly agencies, tend to turn a blind eye when it comes to accuracy. But it’s not just agencies. Like many aspects of ad technology, plenty of middle-men are incentivized to make an ad transaction happen whether the data being used to inform it is accurate or not.” Read more.

Medium Momentum

On iMedia Connection, Eric Picard ponders momentum of digital and traditional mediums. He concludes, “If our industry can get to the point where executing media buys across traditional and digital share a common process until the moment where they diverge from a delivery perspective, I think the market overall will make great headway. And I’m bullish on this — I think we’re not far away but it won’t happen this year.” Read more.

Programmatic Milestone

Mobile ad exchange Nexage CEO Ernie Cormier takes to his company’s blog to review the Twitter-MoPub transaction, “… Let’s not underestimate the meaning of the transaction. It marks an important event in digital advertising – it moves the industry from contemplating the importance of mobile, programmatic and the power of data to taking real action.” Read more.

Facebook’s Ascent

Ad Age surveyed its subscribers and found that over the last 15 months advertising on Facebook has gone from experimental to a necessity. About 74% of respondents said their Facebook budgets include Facebook ads and 43% reported that their ROI has dramatically increased over the last six months. Mobile likely has a huge part to play in that, which reflected well in the climbing Facebook stock price. Read more.

Groupon Comeback

Mobile might just be the savior that Groupon needed, according to Wired, after former CEO Andrew Mason left the company. The strategy for Groupon has been to move away from just doing daily deals and into a more ecommerce and payment strategy. Read more. That’s a lotta juicy commerce data, one way or another.

Public Market Fever