AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingReducing Private Exchange Friction With a New Protocol Upgrade
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. Private exchanges were designed to bring publishers and buyers closer together, address concerns of channel conflict, and ultimately increase inventory value. We have yet to see […]
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Yahoo Adds Another Mobile Startup; Australia's Private Exchanges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Loves Mobile Yahoo CEO Marissa Mayer continues to acquire companies with a mobile M.O. Last week, it was mobile recommendation startup Jybe and this week it’s mobile news aggregator Summly started two years ago by 15 year-old Nick D’Aloisio. Read more in Business […]
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OPINION: Data-Driven ThinkingAll You Can Eat (And Other Real Solutions To The Online Privacy Fiasco)
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Have you seen recent articles about the Firefox cookie-blocking privacy debate? I don’t blame those of us in the digital media community for going […]
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OPINION: Data-Driven ThinkingIs Demand For FBX Dynamic Enough For It To Compete?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jesse Pujji, CEO at Ampush. Facebook’s announcement of a real time advertising exchange in June last year was one of the biggest stories of 2012. Even though data is still scarce […]
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Cookies, Who Needs 'Em; Agency Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cookies, Who Needs ‘Em (Cont.) The Online Publishers Association (OPA) is the latest ad group to dismiss worries about the “Corleone kiss of death” Mozilla has seemingly planted on the third party cookie. It said in a statement, “In spite of the doom-saying, Mozilla’s […]
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OPINION: Data-Driven ThinkingThe Case For Twitter Investment: An ROI-Focused Attribution Approach
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Gross, Director of Product Management at Visual IQ. With Facebook’s purchase of Atlas, all eyes are on social media measurement. Twitter provides an interesting challenge with respect to measurement, as there […]
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Behind The Bot; Cross-Channel Money
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Behind The Bot The focus on fraudulent impressions driven by the “Chameleon” botnet discovered by London-based ad measurement and viewability firm Spider.io this week continues to evolve. Dr. Douglas de Jager, CEO of spider.io, writing in Adweek, investigates some possible (inadvertent?) sources for the […]
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OPINION: Data-Driven ThinkingDebunking 6 Myths Of Marketing Attribution
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Heather Pidgeon, VP of Services at iProspect. As most of us know, fear of the unknown often comes from a lack of understanding. Due to the many new and unfamiliar factors […]
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OPINION: Data-Driven ThinkingWe Don’t Need No Stinkin’ Third-Party Cookies
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been writing about some of the ethical issues with “opt-out” third-party tracking for a long time. It’s a practice that makes me extremely […]
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Two Speeds For Ad Spend Globally; Yahoo Takes A Jybe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Two Speeds For Ad Spend Globally With job growth in the US, new fears in Europe, and uncertainty in China, guessing global ad trends one year out may seem a fool’s game. Carat takes a stab anyway, projecting 5% spending growth worldwide. Digital ads […]
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OPINION: Data-Driven ThinkingThe Two Media Pillars That Will Remain Standing 100 Years From Now
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kirk McDonald, President at PubMatic. The constant stream of new technologies in our everyday lives has created a “shiny new penny” syndrome. One day it’s emerging mobile apps that take the […]
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Botsploitation; Rich And Oh So Viewable
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Botsploitation Adweek’s Mike Shields pens a feature on “ghost publishers” who create inventory through botnets, invisible impressions, and other non-human means. Using background sources, he fingers a group of the “most suspect” site networks. An irony: the problem may be driven by brand marketers. […]
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OPINION: Data-Driven ThinkingThe Clock Is Ticking On Viewability
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Franchi, Co-founder at Undertone. Digital media does not lack topics suitable for debate and disagreement. We have a variety of forums to debate them in real time over the web, […]
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SpotXchange On Publisher Tools; Ads Lag Larger Audiences
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SpotXchange On Publisher Tools Video ad marketplace operator SpotXchange is promoting some additional tools for publishers that promise to help balance the advantages that advertisers and media buyers get from demand side platforms. From the release: “Publishers will have insight into who their buyers […]
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OPINION: The Sell SiderFirefox Cookie-Block Is The First Step Toward A Better Tomorrow
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Mozilla recently announced that the next version of Firefox, one of the most popular web browsers in the world, would come with a default setting that […]
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If This Process Is So Broken, Why Hasn’t Anyone Fixed It?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andy Atherton, SVP at AppNexus. It’s the second in a series on the emergence of programmatic reserve. A few weeks back, I laid out the case for a closer look at programmatic […]
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Falling Video CPMs; Night Parting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Falling Video CPMs In a WSJ story last week, reporter Suzanne Vranica revisited the case of the falling video CPMs using new data from video ad network and exchange owner Bright Roll. The data fingers the usual suspect (programmatic buying). But there’s a silver […]
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OPINION: Data-Driven ThinkingBarriers to Trading Innovation
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, Co-founder at Media IQ. The expression “the elephant in the room” feels rather fitting when considering barriers to display trading innovation. As digital marketers, we have many “elephants” — […]
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AdBlock Blocked; More Mozilla Cookies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Blocked Google has booted a number of programs including AdBlock Plus, AdBlocker, AdFree and more from the Google Play Store. “After a regular review we have determined that your app interferes with or accesses another service or product in an unauthorized manner,” says […]
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OPINION: Data-Driven ThinkingA Publisher's History Of Programmatic Media
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. It’s hard to argue that the banner ad era has been good to publishers. After a brief initial period in which banner inventory […]
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Custom Audiences Ad Boost; eBay Study Disses Search
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Custom Audiences Ad Boost More than twice as many advertisers have flocked to Facebook’s custom audiences feature since January, reports Bloomberg’s Brian Womack. Released nearly six months ago, custom audiences, which lets companies apply data they’ve collected from outside the social network to their […]
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SlideShare Gets Display; Revealing Facebook Likes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SlideShare Gets a Makeover After snapping up the content sharing platform SlideShare for $119 million last year, LinkedIn today unveiled its new SlideShare Content Ads. “Similar to display ads, Content Ads reach a targeted audience of professionals on LinkedIn. However, they differ in that […]
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OPINION: Data-Driven ThinkingSifting The Programmatic Conflation and Conflagration
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. At the recent IAB Annual Leadership Conference, I attended a cocktail-fueled discussion of programmatic. The discussion started with a […]
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The Games We Play With Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Effik Managing Director, Media & Connections, R/GA. It’s difficult to think about the multibillion-dollar world of real-time media auctions as a game, but auctions have winners and losers, like […]
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Business Intel; The HootSuite Dashboard
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Business Intel Adobe Omniture founder Josh James continues to build his BI/data visualization business, Domo, and Amazon has a seat at the table. According to TechCrunch, Domo has raised $60 million in new financing from several firms including Amazon CEO Jeff Bezos’ personal investment […]
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OPINION: Data-Driven ThinkingPlease Track Me?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive VP-global partners at Dunnhumby. Fundamentally, people prefer to be treated personally. We like to be called by name at our favorite restaurant. A resort hotel’s excellence often is […]
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Mobile Vs. Desktop; Power To The First Party
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Vs. Desktop Pandora reported better than expected (but still a loss) fiscal fourth quarter earnings late Thursday as the company continues to concentrate on a mobile future. See the release (PDF). The Wall Street Journal digs into the details, “Mobile ads still aren’t […]
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Programmatic India; Wrong Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic India IPG Mediabrand’s global CEO Matt Seiler talks to DNA’s Priyanka Sahay about his company’s plans for newly acquired India agency Interactive Avenues. Among the plans are to launch the Cadreon audience buying unit in India. “The next step up is securing campaigns, […]
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Cracking The COE: A Guide To Brand-Run 'Centers Of Excellence'
“Brand Aware” is a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem. It is written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. As digital marketing continues its rapid growth, more traditional marketers have created “Digital Centers of Excellence” (COE) to help shepherd digital marketing. Being a proud member […]
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Cox Chooses Collective; Facebook Data Risk
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cox Chooses Collective As Cox Digital Solutions prepares to shut down its in-house ad serving system, which evolved from its $300 million acquisition of white label ad network Adify four years ago, what’s it planning to replace it with? The answer is Collective, which […]