AdExchanger
Articles By AdExchanger
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Nokia Adds Exchange; Is It Really 'Second Price'?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nokia Adds Exchange In an effort to bring more developers to its platform, Nokia has started an ad exchange to pay them. GigaOm’s Ryan Kim reports, “Nokia Ad Exchange (NAX), which is built off of Inneractive’s technology, will allow developers to access 120 ad […]
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How Apple's IFA Mobile Identifier Brings Ad Tracking Out Of The Shadows
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Gelb, Head of Strategy at MoPub. Apple’s new Identifier for Advertising (IFA or IDFA) was not mentioned during last month’s launch events for iOS 6 and iPhone […]
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Paywalls Suspended; Ads...Genetically Modified
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywalls Suspended The desperation for up-to-the-minute news about Hurricane Sandy persuaded the NYTimes.com and WSJ.com to suspend their respective paywalls by Monday. Poynter Institute’s Julie Moos has the rundown of other papers that have put the paywall aside, at least for the moment. Read […]
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Internet Explorer DNT Rejected - Again; Apple And Local Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo, Microsoft, IE, DNT Yahoo isn’t going to recognize Microsoft’s Do-Not-Track (DNT) “on” signal in the latest version of Internet Explorer either. So said the Yahoo policy blog on Friday: “In our view, this degrades the experience for the majority of users and makes […]
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Yahoo Makes A Purchase; The Three Datas
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mayer Makes A Purchase After much speculation about what Yahoo CEO Marissa Mayer’s acquisition targets should be, the company has announced the purchase of mobile, social recommendation service Stamped. Mayer’s first acquisition as Yahoo’s chief has a small ironic twist, as Stamped was started […]
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How Do Companies Make Any Money in Digital?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. In 2007 I wrote a paper that analyzed the lack of investment from 2001 to 2006 in the basic infrastructure of ad technology. The […]
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Invite Media 2.0 Leaves Beta; Facebook Exchange Reviewed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Bid Manager Leaves Beta Google is taking the wraps off the next rev of its demand side platform. DoubleClick Bid Manager, formerly Invite Media, has come out of beta and is now available globally in over 40 countries. Internal usability studies “show that […]
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Swiss-Based Publigroupe Adds SSP; Centro Adds Digital Veterans
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adding The Sell-Side In Europe, marketing services company Publigroupe is going end-to-end as it announced the acquisition of 85% of the shares of sell-side platform Improve Digital. Improve founders Joëlle Frijters, CEO, and Janneke Niessen, CIO, will continue to guide the company as a […]
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OPINION: Data-Driven ThinkingPerfect Your Facebook Ad Strategy This Holiday Season
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. This holiday season, analysts expect sales growth to come in a percentage point lower than the previous two years at 4.1% (National Retail Federation). […]
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Facebook Reports Today As Questions Swirl; Owner IQ Sees Green
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook To Report J.P. Morgan analyst Doug Anmuth has questions for Facebook ahead of the company’s Q3 2012 earnings release later today. Among his Qs: “Can Ad Revenue Re-Accelerate? What Will the Sponsored Stories and Mobile Run-Rate Be? How Will Web Marketplace Ad Revenue […]
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OPINION: Data-Driven ThinkingMeasuring Facebook In a Post-'Like' World
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. Wouldn’t it be great if there were one simple metric that neatly measured the effectiveness of all social media advertising and […]
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Yahoo Gets Tech-Focused; Ad Hijacker Wreaks Havoc
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Returns To Tech Have time for today’s Yahoo! earnings call at 5p ET today? If you’re an ad technology aficionado, you may want to tune in. Reuters says that Yahoo CEO Marissa Mayer will declare that her company is back to being tech-focused. […]
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OPINION: Data-Driven ThinkingDesigning for the Data-Driven Organization
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bitsy Bentley, Director of Data Visualization at GfK. Think graphic designer, and what comes to mind? PowerPoint decks? Infographics with cute cartoons? Yes, it all has its place, and […]
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Paparo Departs AppNexus; Ads That 'Discover'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paparo Departs AppNexus What’s up with AppNexus? Business Insider’s Nicholas Carlson offers one answer, describing a mixed bag of recent events at the company, the freshest of which is the exit of product guy Ari Paparo. AppNexus continues to grow, with a headcount numbering […]
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OPINION: Data-Driven ThinkingOptimizing for Viewability? Know the Risks
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, COO of Media6Degrees. Viewability – it’s a word of the moment. I’m pro-viewability (it’s hard to not be!) but there are issues with establishing it as a […]
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AdSense Alternatives; MasterCard Mixes Transaction Data, Ad Targeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Alternatives Google has long banked on small- to medium-sized businesses to boost revenues through AdWords and AdSense offerings. But the search giant can no longer take those dollars for granted, as the NYT’s Darren Dahl reports that small businesses are looking for alternatives. […]
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OPINION: Data-Driven ThinkingThe Rise of Paid Media Publishing
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Price, CEO of Flite. Brands are increasingly embracing content marketing, behaving like publishers for their owned and earned media in today’s digital world. Coca-Cola’s “Liquid and Linked” video […]
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Barrett Reported To Depart Yahoo; The Live Video Limit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Barrett To Depart Yahoo The news that Yahoo Chief Revenue Officer Michael Barrett would be leaving the company has been hinted at since Ross Levinsohn departed in July as acting CEO and head of North American sales. Although no official word about the exiting […]
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OPINION: Data-Driven ThinkingPins, Tweets, and Likes: Use Social Data to Inform Content Strategies
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. Millions of people are now pinning, tweeting, re-tweeting, hashtagging, liking, sharing, and commenting throughout the day. While […]
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Mojiva's Tablet Ad Network; Googler De Castro To Yahoo
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tablet Ad Network The shortcomings of mobile targeting continues to provide opportunities for the growth of ad networks. Mojiva announced yesterday that it has effectively re-branded the tablet audience of its ad network as another new ad network called Mojiva Tab. (Marketing, baby!) The […]
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OPINION: Data-Driven ThinkingHow Behavioral Data Gets Big
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, EVP Global Partners at Dunnhumby. When my family and I moved to New York City, one of the first items we purchased was a Sodastream home carbonation […]
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Moat Sues ComScore; Amazon Ad Impact
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moat Sues ComScore On PandoDaily, Erin Griffith reports on a counter suit by analytics firm Moat against comScore after comScore had sued Moat in July. Griffith writes, “Moat has also accused comScore of fraud. ComScore promoted a ‘viewable impression’ standardized form of measurement widely […]
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IAB Sees Spend Increasing In 2012; Sharethrough's Native Funds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB: Another Historic Rise The first half of 2012 presented yet another record-breaking period for online ad spending, says the Interactive Advertising Bureau, as marketers lavished $17 billion on the web between January and the end of June. Things looked pretty good during Q2 […]
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Think Verticals, Not Buy Side Versus Sell Side
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, who is Executive Head of Solution Strategy at Acceleration. Everyone in the digital marketing industry thinks buy vs sell side. Vendors are either helping buyers reach better inventory at […]
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UK's Mobile Ad Rocket; The Verticalization Of Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. UK’s Mobile Ad Rocket Mobile ad spend is hitting warp speed in the UK as a new report reveals triple digit growth. The Guardian reports, “Breakneck growth is continuing in the second half – fuelled by the popularity of Apple and Google’s app stores […]
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OPINION: Data-Driven ThinkingPerils of the Ad Viewability Craze
“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, SVP Sales & Marketing at Adconion Direct. The current definition of an “in-view” ad impression, according to the IAB’s Making Measurement Make Sense (3MS) initiative, is this: “Fifty […]
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More Do-Not-Track; Forrester On Viewability And CPMs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Off The Rails? Is the Digital Advertising Alliance the industry coalition that kicked the hornets nest? With new guidance exempting members from honoring “Do Not Track” in IE10 (AdExchanger story), the DAA has inflamed privacy advocates — to put it mildly. “DAA is […]
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OPINION: Data-Driven ThinkingVetting Mobile Vendors: A Month of 'Yes'
“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. In my July column I wrote about the large number of mobile ad networks chasing a limited amount of advertiser demand. […]
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P&G's Mobile Ad 'Secret'; Human RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G’s Mobile Ad ‘Secret’ Procter & Gamble’s deodorant brand, Secret, is running mobile ads on teen publishing site The Chic Fashionista that look to combine “engaging” marketing elements with Facebook and Twitter content that promote an anti-bullying message. The campaign, dubbed “Mean Stinks,” uses […]
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Tumblr Ad Network?; OpenX Sees Momentum
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Where’s Tumblr’s Ad Net? Amid all the big conferences and big parties associated with New York’s annual Advertising Week, there’s the big complaints about big frustrations. Among the many cavils catalogued by Adweek’s Mike Shields is the impatience with Tumblr’s still-emerging marketing offerings. “This […]