AdExchanger
Articles By AdExchanger
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State Of Undertone: CEO Cassidy Discusses Serving The Agency And His Company's Strategic Shift
Mike Cassidy is CEO of Undertone, an advertising technology and services company. Cassidy recently spoke to AdExchanger about his company and industry trends. Click below or scroll for more: Is Undertone An Ad Network? The Agency Client and Blurring Lines Programmatic Buying’s Effect On Building “The Stack” Momentum and Milestones AdExchanger.com: People think of Undertone […]
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Data Geek Shortage; Data Sharing -Surprise, It's An Offline Challenge, Too
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Talent The WSJ’s Ben Rooney reports on the emergence of companies looking to corral ‘big data’ and how there’s a shortage of big data worker bees let alone scientists. Admirably, Rooney provides his definition of ‘big data’ in the piece: “Big Data refers […]
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The Marketer, The Enterprise And Their Ad Tech - @Nextargeting Summit
At X+1’s Nextargeting Summit last Thursday, the advertising technology company produced a half-day long event that spoke to how the programmatic buying business is becoming an “enterprise” class challenge especially when you look at it from the big, brand marketer’s perspective. As part of the Summit’s “Process and Organization” track, Deloitte’s Ed See (who is […]
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AdExchanger: The App Marketplace
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Metamarkets Grabs Mad Cash; Akamai CEO Sagan To Leave In 2013; Adscale Says German Display Thrives
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Big Data, Big Funds In a November 2011 interview with AdExchanger, former Metamarkets CEO David Soloff described his company’s focus: “We deliver visibility into high volume, and high velocity datasets from data-heavy, platform businesses – and, in particular – online advertising which has these […]
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Vitrue Plans Integration With CRM and Mobile, Says CEO Bradford
Vitrue offers one of a small handful of enterprise platforms geared to marketers’ social publishing needs. The six-year-old company says it’s making steady progress in tying social to various corners of the digital marketing dashboard, including analytics platforms, CRM, and mobile. CEO Reggie Bradford recently spoke with AdExchanger about this and other topics, such as […]
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BrightTag Gets Funds For Tags; Evidon, TagMan Partner; The Last Click And Avon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funds For Tags Tag management company BrightTag announced that it has raised $15 million in new financing. In addition to listing its venture partners, BrightTag stated in the release that it has “achieved 12x year-over-year growth in 2011 and is on pace to reach […]
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Marketo Growing B2B Marketing Automation; B2C, Social Are Next Says CEO Fernandez
Phil Fernandez is CEO and President of Marketo, a marketing automation software company. Fernandez recently discussed his company and industry trends with AdExchanger. Click below or scroll for more: Audience Buying and Marketing Automation What Marketo Solves Defining Marketing Automation Addressing Brand, Competitive Set Marketer Transformation Milestones Ahead AdExchanger: Is there a connection between the […]
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Viewability Reviewed; Apple Eeks Out $12 Billion Profit; Ad Networks Add Publishers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Spraying, Praying Putting the pedal to the metal in regards to the viewable impression, comScore has partnered with Pretarget on a new study which shows viewability matters, and other stuff, not so much. Audience buyers via RTB might be more discerning but for […]
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Undifferentiated, Third-Party Data Aggregrators Need To Evolve Offerings Says Blackstone's Allen
Yesterday TV and online ad platform DG announced the acquisition of semantic technology firm, Peer39. Read it. AdExchanger asked Ken Allen, who is Director, Head of Digital Media and Internet Advisory with Blackstone Advisory Partners, LP, his reaction to the deal and the opportunity with digital ad, targeting data. AdExchanger: What’s your take on DG’s […]
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Facebook Provides More Data On Itself; Guardian Tracks Trackers; Struq Gets Millions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Pre-IPO Facebook Stats Facebook has amended its S-1 registration statement with the SEC as it prepares to go public at some point in May according to the rumor mill. From the S-1, Zynga is even more important – including display: “In 2011 and […]
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DG Buys Semantic Technology Company Peer39 For $15.5 Million
Ad Age’s Jason Del Rey covers the acquisition of semantic technology provider Peer39 today for $15.5 million by DG. Read it. And, read the DG release. According to Crunchbase, Peer39 had raised $27.4 million to-date. Ouch. In that a part of the acquisition is a stock-based earn-out, Peer39 could get some of that original investment […]
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iPinyou CTO Shen Says It's Time For The Demand-Side Platform In China
Xuehua Shen is CTO and Co-Founder of iPinyou, a demand-side platform technology company based in China. Shen discussed his company and its recently announced demand-side platform with AdExchanger earlier this month. Click below or scroll for more: Display In China iPinyou’s Demand-Side Platform Guaranteed Vs Non-Guaranteed Sourcing Display Supply Milestones Ahead AdExchanger: How has audience […]
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Gamification Is Good: How Winning Is Changing the Web
“Ad Agents” is a column written by the agency-side of the digital media community. Alastair Cole, Head of Creative Services of Essence Digital, a global digital marketing agency based in London and New York. Do you like to be challenged? You should: problem-solving is human nature and our brains have evolved to reward us when […]
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Moat Gets Funds For Brand Ad Tech; The Online Upfronts; Alloy Digital Adds Buys B5 Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Brand Tools Brand advertising technology firm Moat announced today that it has raised $12 million in equity financing (the company raised $4.5 million previously) in a round led by Mayfield Fund. Mayfield’s Tim Chang joins the Moat board as the company says it […]
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Microsoft Makes $5 Billion+ In Fiscal Q3; Auction Prices Going Up; Facebook's Preferred Marketing Developer Program
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Makes Bank Microsoft reported its fiscal third quarter 2012 financial results as the company had quarterly revenue of $17.41 billion with net income of $5.11 billion or 60 cents a share. That was 3 cents per share better than Wall Street expected according […]
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As Hulu Grows Up, It Looks To Flexible Ad Formats And ‘Individual’ Content
More than any other streaming video joint venture, Hulu has never had to work too hard to resemble the TV experience – thanks to its backers, NBC Universal, News Corp., ABC, it is the primary spot for primetime viewing on the web. But as YouTube continues to build its own more “professional” channel spaces and […]
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The Agency Within The Publisher: Conde Nast Ideactive Head Of Strategy Connolly On Industry Trends
Pat Connolly is Head of Strategy, Conde Nast Ideactive, an agency unit within publisher Condé Nast. Connolly discussed his views on industry trends recently with AdExchanger.com. Click below or scroll for more: Programmatic Buying and ‘Always On’ Success Metrics for Branded Content On Marrying Offline/Online, Print/Digital What’s Hot AdExchanger: How is programmatic buying affecting your […]
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AdSafe Adds Funds For Ad Verification; Marketo Adds Social For Marketing Automation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Verification Funds AdSafe Media announced yesterday it has taken a new round of funding to the tune of $10 million. That brings the company’s total raise to $17.25 million according to Crunchbase. The release states that “the funding will be used to further […]
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State Of BlueKai: CEO Tawakol On DMP And Exchange Strategies, Data Disruption, More
Omar Tawakol is CEO of BlueKai, an ad technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Tawakol late last month to discuss his company, his views on the space, and the state of BlueKai today. Click below or scroll for more: BlueKai In The Past Year […]
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Say Offers 'Cost Per Exposure' Pricing; Google CPC Stuff; Everyone Needs A Designer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. View The Ads Say Media is going right for the gut of “viewable impressions” as the company announced a “cost per exposure” (CPX says Say) model on its company blog. This would appear to be the equivalent of a CPM buy above-the-fold – except […]
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Yahoo! Reports Q1 2012: No Word, Yet, On Right Media Exchange And Ad Stack Strategy Ahead
Yahoo! reported its first quarter 2012 earnings today and results looked good as the company beat Wall Street estimates by about $60 million according to Reuters. From the release, “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,077 million for the first quarter of 2012, a 1 percent increase from the first quarter of 2011. […]
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Two Video Industries, One World
“The Video Audience” is a column written by members of the media community and focused on the evolving world of online video advertising. Today’s column is written by Harvey Kent, Chief Media Strategist, MediaOcean, an advertising technology company. The way things stand today, the video business isn’t one business, but two separate businesses evolving in […]
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CEO Moore On 24/7 Media: We're A Tech Company, Not An Agency
At a time when data and technology are an integral part of the advertising/marketing chain, the concept of the traditional ad holding company is changing. Once thought of as mere tools to be accessed on an ad hoc basis, data and tech are now central to the process of media buying and planning. That was […]
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GRP Gains Momentum From Aol; Facebook Display Rates Rise; Showrooming Meet Geofencing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online GRP Momentum Aol is looking to satisfy brand marketers who want their GRP offline – and online, too. In a press release, Aol announced that it “will leverage Nielsen Online Campaign RatingsTM reach, frequency and gross rating point (GRP) measurement to determine how […]
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What If Online Doesn't Work For Branding?
Jerry Neumann is a partner in Neu Venture Capital, a New York City-based seed-stage investor group with investments in 33Across, Metamarkets, PerformLine, The Trade Desk, Optim.al, Media Armor, and Yieldbot among others. Jokes all start with one of a few stock set-ups. “A man walked into a bar.” But the punchlines are all different. VC […]
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Accordant Adds Real World Bidding To RTB; Yahoo! Earnings Imminent; Social Self-Serve For ThoughtLeadr
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Real World Bidding Trading desk Accordant Media says that on behalf of marketers it’s taking its real-time bidding for display offering to new heights by adding “real world bidding” capabilities to its platform. The release explains, “Accordant can set specific creative messages and bidding […]
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AdExchanger: Planner Suspends Campaign
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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LUMA's Kawaja Says Duplication Is A Problem Not Fragmentation- @ Media Kitchen VC Conference
Today, MDC Partners’ The Media Kitchen hosted its 5th Annual Digital Media Venture Capital Conference in New York City. In advance of the event, The Media Kitchen/kbs+p’s venture empresario, Darren Herman, outlined the agenda on his personal blog here. Leading off, ubiquitous banker-about-town and LUMA Partners’ Terence Kawaja provided three things that gets him jazzed […]
