AdExchanger
Articles By AdExchanger
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How Apple Could Step Up With a UDID Replacement
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Johnston is VP Engineering and Chief Architect with Verve Wireless. Last October, when Apple released version 5 of its mobile operating system, hidden deep in the developer documentation was a short note attached to a system function called uniqueIdentifier: “Deprecated […]
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Ensighten CEO Manion On Separating Tag Management Tech From The DMP
Josh Manion is CEO of Ensighten, a tag management technology company. AdExchanger: Do you consider Ensighten a publisher side tag management company? Or do you consider some connection with the buy side as well? JM: If you were to categorize us in that framework, I would say we’re probably more publisher-focused… Some of our technology […]
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AdExchanger: Fifty Shades Of Ads
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Google's Mohan Makes More Ad Predictions; Bizo Opens B2B Exchange
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Predicting Digital On the DoubleClick For Publisher blog, Google VP of Product Neal Mohan revisits his predictions for ads from a year earlier as well as comments he made at Wednesday’s LUMA Partners’ Digital Media Summit. He also makes new predictions such as: “25% […]
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More Than Meets the Eye With GM's Hard Line on Facebook
$10 million is a drop in the proverbial bucket of General Motors’ $1.8 billion U.S. advertising budget. But for Facebook, losing that .6 percent of the no. 3 U.S. advertiser’s spend is a painful blow, coming as it does just before its expected public offering. The Wall Street Journal’s report (sub required) yesterday spun the […]
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Divining The Optimal Marketer Outcome With Audience Targeting
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, VP II, Optimization & Analytic at Yahoo! and former CEO of interclick, a Yahoo! company. Data is everywhere. There are iconic ecosystem slides dedicated to it. Billions […]
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Maxifier CEO Shaevitz Says It's Time For Programmatic Selling
Jonathan Shaevitz is CEO of Maxifier, an online advertising technology company, and recently spoke to AdExchanger. His company provides yield management solutions for sell-side companies and recently announced Economic Router which Shaevitz says provides a holistic look across guaranteed and non-guaranteed display media. Read the release. AdExchanger: Do you consider yourselves a sell‑side platform (SSP)? […]
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SAS On Ads: aiMatch Turns Into SAS Intelligent Advertising, Launches New Products
Back in January, enterprise analytics company SAS took the plunge into the online ad ecosystem and acquired publisher-side ad server aiMatch. Read the Q&A with SAS’ exec Wilson Raj. Now that aiMatch has been “swallowed,” SAS is launching new advertising products (read the release) led by aiMatch’s former CEO Jeff Wood, who is now Senior […]
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What Next For Yahoo? - Industry Reaction
With the departure of Scott Thompson as CEO and appointment of Ross Levinsohn as interim CEO, Yahoo! plunges ahead with – still – plenty of assets including 700 million monthly unique users worldwide (175 million in March in the U.S.), a healthy, but illiquid chunk of Asian Internet properties, and the company remains a display […]
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OPINION: Data-Driven ThinkingSecond-Guessing the Second-Price Auction Model
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Display Marketplace Strategy at Microsoft Advertising. Opinions expressed are his own and do not necessarily represent those of his employer. Amidst some of the more popular discussion topics of today, I’m often surprised […]
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Yahoo! CEO Thompson Pushed Out; Google Buying Meebo?; ValueClick Has A Video Ad Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Removes Thompson It’s official: Scott Thompson has been removed as CEO of Yahoo!. According to a release, the new interim CEO will be Ross Levinsohn. Activist investor Daniel Loeb was a winner, too, as his picks for the Yahoo! board will be installed […]
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Where Does The Agency Of The Future Draw The Line - Omnicom's Annalect CEO Hagedorn
Our series continues as AdExchanger reached out to several executives from the agency side of the ecosystem and asked the following question: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where […]
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Where Does The Agency Of The Future Draw The Line - GroupM COO Montgomery
Our series continues as AdExchanger reached out to several executives from the agency side of the ecosystem and asked the following question: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where […]
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Agencies See Dollars in Digital Products, But Managing Data Is a Trick
Building digital consumer products for clients – in contrast to marketing campaigns – is a growing discipline for agencies, but they have to get the data right. That means embracing analytics and A/B testing from the outset; tapping customer databases; and using targeted ads to spread awareness among both existing customers and prospects. “Clients are […]
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Where Does The Agency Of The Future Draw The Line - Havas Digital Co-CEO Rhind
In spite of the automation that technology continues to bring to media, the services layer remains as valuable as ever – maybe more so – as talented people put the technology over the proverbial finish line. For some ad tech companies with complex offerings, a robust service layer has been the natural outcome of selling […]
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AdExchanger: Creative Week New York
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Why Was The Peer39 Acquisition Price Revealed By DG? - @Venture Crush NY Event
Nobody was talking investment or tech bubble at Lowenstein Sandler‘s annual Venture CrushNY Event which took place in New York City’s Edison Ballroom today. The venture capital community came together for a discussion of its world as well as a review of several hot startups. Ed Zimmerman of law firm Lowenstein Sandler was emcee and […]
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State Of HubSpot: CEO Halligan Eyes The Marketing OS With His Company's Platform
Brian Halligan is CEO of HubSpot, a marketing software company. His company has grown from generating leads exclusively for small business to embracing the same opportunity for mid-size companies. Halligan discussed his company’s quest to create a marketing OS as well as recent company developments with AdExchanger. Click below or scroll for more: Positioning and […]
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OPINION: Data-Driven ThinkingLooking Forward To A World Ruled By The Viewable Impression
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Senior Analyst at Forrester Research. Ad impressions will drop by 50% or more. CPM’s will increase commensurately. ComScore 500 publishers will finally get the respect they deserve and recapture market […]
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The Display Ad App Model: Transforming Platforms, Investment And Agencies
It’s still early in the online advertising “app” model business, but the reasoning for it is clear from a platform’s perspective. The more app companies that you have building products for your platform, the more robust and differentiated your platform becomes -which presumably leads to rising demand and, best of all, makes your platform that […]
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Trust Metrics CEO Lerner Sees Segmentation Opportunity For Brands, Display
Andy Lerner is CEO of Trust Metrics, an online advertising analytics and tools company. He discussed with AdExchanger where his company fits in the online ad ecosystem as advertisers and publishers look to understand more about the context of ad placements and the opportunities they can afford. Can you talk a little bit about the […]
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Yahoo! CEO Drama May Delay Strategy; Klout Ad Network?; LiveIntent Targeting Email Audience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! CEO Drama The “are you kidding me?” drama continues to unfold at Yahoo! around the details of CEO Scott Thompson’s bio. He evidently claimed a computer science degree that he didn’t have and this may bring down his short reign as CEO according […]
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IBM Discusses Tealeaf And CMO's Customer Experience Management Needs
On Wednesday, IBM continued its quest to build out an enterprise marketing system in support of the CMO by acquiring Tealeaf, an Internet and mobile commerce analytics firm. Read the release. Jay Henderson, Strategy Director of IBM Digital Marketing, discussed the acquisition and its implications with AdExchanger. AdExchanger: What does the Tealeaf acquisition by IMB […]
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AdExchanger: Showrooming
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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LinkedIn Acquires Slideshare, Expands B2B Audience; RMX Prepping For Pubs?; Rogue Sites Beware
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Linking-In Presentations Yesterday, LinkedIn announced the acquisition of SlideShare, a popular, shareable, slide presentation site for nearly $120 million. Linkedin CEO Jeff Weiner says in a release, “These presentations also enable professionals to discover new connections and gain the insights they need to become […]
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What Happened To Epic Media Group? See Kinetic Social
No one is talking, and perhaps because no one is there. Epic Media Group’s management page within its “About Us” section is showing a “404 file not found.” Visit the site map and click “management” (Updated 5/4 – looks like the “Management” link was removed – but Google’s cache shows the link). Coincidentally, an Adknowledge […]
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IBM Acquires Tealeaf; IPO Doors Open For Adconion?; DSPs Invade India
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Adds Another CMO Arrow Adding another arrow to its CMO quiver, IBM announced the acquisition of Internet and mobile commerce analytics firm Tealeaf. Clearly, IBM can’t get enough of understanding of behaviors online as it adds Tealeaf to previous, related acquisitions such as […]
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Buddy Media Updates Social Ads Platform; Twitter Discovers; FakePreRoll.com
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Engaging With Facebook Ads Buddy Media acquired social ads company Brighter Option at the end of February (AdExchanger Q&A) and already the newly-acquired company is part of a major product launch. Inside Facebook’s Brittany Darwell covers the new Facebook API-infused ad plaform dubbed “BuyBuddy”: […]
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Parsing MediaMath’s Agency Spinoff; Q&A With CEO Zawadski and Kepler Group’s Greenberg
MediaMath has become the first demand side platform to spin off an agency from its core software business. With the creation of Kepler Group, the marketplace gets a new services provider for programmatic media buying – one that will work directly with high-touch brands. The new firm launches in the U.S. with nine clients, including […]
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Canadian Media Cos. Try Private Exchange; Simulmedia's TV Ad Network Fills Bank
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Great White Private Exchange Canadian media companies CBC/Radio-Canada, Rogers Media and Shaw Media announced that they’ll partner on a private exchange for their non-guaranteed, display ad inventory. Known as CPAX – or Canadian Premium Audience Exchange for long – the new exchange will be […]