AdExchanger
Articles By AdExchanger
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State Of XA.net: CEO Leathern On Social, Data‑Driven Media Buying And Strategy Ahead
Rob Leathern is CEO of XA.net, an online media buying platform technology and tools company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Leathern to discuss his company, his views on the space, and the state of XA.net today. Click below or scroll down for more: Facebook […]
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Inside The Creative Agency: Isobar President Gehly Starts With The Customer's Journey
Darryl Gehly is president of Isobar, a digital creative agency. He spoke to AdExchanger.com recently about his agency and industry trends. AdExchanger.com: First, a bit of background on Isobar and how you position your agency? DG: Isobar is part of the Aegis Holding Company. We’re integrated, as in not doing media buying. Therefore, as part […]
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Ad Spend Going Up Globally In 2012 Due To 'Quadrennial Effect' Says ZenithOptimedia
The research team at agency ZenithOptimedia is predicting 4.7% ad spend growth in 2012 in spite of global, bubbling economic turmoil. In a post on the agency’s blog, ZenithOptimedia’s Head of Forecasting, Jonathan Barnard, says, “This acceleration in global expenditure is the result of the ‘quadrennial’ effect and Japan’s recovery from the effects of the […]
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CEO Mouzykantskii Says IPONWEB Expanding Media Trading Tech Business Globally
Boris Mouzykantskii is Founder, Chief Executive Officer & Chief Scientist of IPONWEB, a media trading technology company. AdExchanger.com: Please share a bit of background on IPONWEB. What does the name mean? BM: IPONWEB was originally founded with my wife in 2001 when I was still a lecturer and researcher in Theoretical Physics in the UK. […]
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Industry Reaction: Adobe Acquires Efficient Frontier
On Wednesday, Adobe Systems announced the acquisition of media buying platform and services company Efficient Frontier. In an interview with AdExchanger.com, Adobe’s John Mellor said in regards to the acquisition, “We are answering the call of customers to give them more capability in how they spend those dollars, how they understand performance, and how that […]
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AdExchanger: The Marketer And The ATD
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Yahoo! Extends DSP Deadline To Jan 11; VP Dallaire On Yahoo! Inventory And Strategy Ahead
Seth Dallaire is Yahoo! Vice President of Sales. He discussed the latest news regarding demand-side platforms and Yahoo!’s decision to require Right Media Exchange seats for advertisers who wish to purchase Yahoo! non-guaranteed, remnant display inventory through the exchange. News broke last week that Yahoo! would make this a requirement going forward – but today, the […]
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Adobe Exec Mellor Says Efficient Frontier Acquisition Helps Close The ROI Loop For Advertisers
John Mellor is VP of strategy and business development for Adobe‘s Digital Marketing Business. He discussed yesterday’s acquisition of media buying services and platform company Efficient Frontier by Adobe (read the release) and its implications. AdExchanger.com: What would you say Adobe was looking for? And then we can get into why the Efficient Frontier offers… […]
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State Of Metamarkets: CEO Soloff On Addressing Marketers And Publishers, Predictive Analytics And Media
David Soloff is CEO of Metamarkets, an analytics technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Soloff to discuss his company, his views on the space, and the state of Metamarkets today. Click below or scroll down for more: Developing Products How Predictive Is Media? […]
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Breaking Email: Invite Media Informs Advertisers Of New DSP Rules At Yahoo!
It’s an email – it must be real! Google-owned DSP Invite Media has informed at least one advertiser about buying policy changes for Yahoo! inventory sold through Right Media Exchange (RMX). Below, Invite Media delivers the news as advertisers need to get their own seat on RMX rather than use a DSPs seat if they […]
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Industry Reaction: Yahoo! Requiring RMX Seats For DSP Advertisers
Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more. […]
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AdExchanger: Thanksgiving Day In Ad City
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Yahoo! Begins Requiring Right Media Seats for Demand-Side Platform's Advertisers
The other shoe appears to be falling. If you’re a demand-side platform or ad network on Right Media Exchange, you may not be allowed to buy Yahoo! Class 2/remnant inventory on behalf of your client unless your advertiser gets its very own seat on RMX. (Having an advertiser get its own seat is not easy […]
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The State Of ClearSaleing: Prez Smith On Positioning, Ebay Integration And Audience Attribution
Randy Smith is President of ClearSaleing, an advertising analytics and attribution management platform company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Smith to discuss his company, his views on the space, and the state of ClearSaleing today. Click below or scroll down for more: On Being […]
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Targeting Travelers: CEO Rabe Discusses New Sojern Media Platform And Airline Partnerships
Mark Rabe is CEO of Sojern, a travel data and media company with exclusive partnerships with several major airlines. Adexchanger.com: So, in some ways, are you building an Orbitz competitor with Sojern? MR: The answer is no. We are partnered with our airline partners – and it’s the majority of the large domestic airlines, who […]
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The Facebook Ad Analytics Vacuum; SOPA Looms For Ad Ecosystem; Pandora Targeting Politics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Ad Metrics Rob Hof provides an in-depth article on Facebook advertising in the December 5 issue of Forbes. Display ad success metrics, the click and other industry analytics pain points make an appearance as Hof writes that Facebook is trying to find a […]
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ANA Exec Duggan Reviews Whitepaper For Marketers On Agency Trading Desks - Download Available
Bill Duggan is Group Executive Vice President at the Association of National Advertisers, a trade association for the marketer and which “leads the marketing community by providing its members insights, collaboration, and advocacy.” Duggan discussed the trade group’s latest whitepaper (read the release) which reviews on behalf of marketers the agency trading desk model. Download […]
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AdExchanger: Display Foosball
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The State Of VivaKi Nerve Center: CEO Hecht On Audience On Demand, Programmatic Buying And Trends
Curt Hecht is CEO of VivaKi Nerve Center, part of agency holding company Publicis. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Hecht to discuss the Nerve Center, his views on the space, and the state of VivaKi Nerve Center today. Click below or scroll down for […]
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Intent Media Unlocking Media Value For Ecommerce Publishers Says CEO Harris
Richard Harris is Co-Founder and CEO of Intent Media, an online ad platform for ecommerce publishers. AdExchanger.com: First, can you share a little bit about your background and how you arrived at deciding to launch Intent Media? RH: My background is – having been a retailer for a long time – I was part of […]
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Yahoo! Exec Joel Jones On Developments With Right Media Exchange
Joel Jones has been announced as VP, Americas Ad Marketplaces at Yahoo! which includes responsibilities as the new head of Yahoo!’s Right Media Exchange in North America. Jones spoke to AdExchanger.com during last week’s ad:tech event about RMX and its latest developments. AdExchanger.com: Can you share a little background on you and your new role? […]
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Online Video Ads Growing; The Promise Of Banner Ads; MDC Arms For Procurement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Is H-O-T Hot hot hot… Video DSP and analytics firm TubeMogul says pre-roll is “catching up” with online display ads in terms of inventory with real-time bidding attributes. See the graphic. According to a company blog post, “In the past five months, pre-roll […]
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The State Of MediaMath: CEO Zawadzki On Strategy Ahead, Marketers And "Premium-Ness"
Joe Zawadzki is CEO of MediaMath, a demand-side platform technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Zawadzki to discuss his company, his views on the space, and the state of MediaMath today. Click below or scroll down for more: Today’s M&A The Past Year […]
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Klout Grabs Too Much Data?; Walmart Vs Amazon; Credit Cards And Display Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Klout And Minors The New York Times examines Klout and the story of a mother who noticed that her own Klout score – which measures influence across several social media sources – was connected to the Klout score of her son and daughther who […]
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AdExchanger: Nisenholtz Retires
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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From The AppNexus Summit - The Super Panel!... Yahoo!, Microsoft, Aol Talk Partnership
Good times were had by all at the AppNexus Summit in NYC today, as AppNexus gathered Yahoo!, Microsoft and Aol together for a little chat about their, potentially, big deal that will allow each of the three, huge publishers to sell each other’s “premium,” non-guaranteed, display inventory. (Tuesday’s press release here.) Participants for the panel […]
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Industry Reaction: Yahoo!, Aol And Microsoft Pool Their "Premium," Non-Guaranteed Display Inventory
Yesterday, Yahoo!, Aol and Microsoft announced that they were going to sell each other’s “premium” non-guaranteed display inventory through Microsoft Exchange (supported by AppNexus) and Right Media Exchange. From the release, RTB will be a part of the mix: “By integrating one another’s real-time bidding (RTB) technologies to facilitate the availability of nonreserved inventory by […]
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The State Of BlueCava: CEO Norris On Device ID Strategy, Differentiation And Industry Trends
David Norris is CEO of BlueCava, a device ID technology company. The company recently announced $9.5 million in additionial venture funding. Read more. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Norris to discuss his company, his views on the space, and the state of BlueCava today. […]
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Microsoft, Yahoo! And Aol Announce Pact On Non-Guaranteed Display Inventory - Live Blog!
It’s only been 60 or so days since All Things D’s Peter Kafka broke the story, but Microsoft, Yahoo! and Aol made it official in a press release: “The agreements will allow ad networks operated by Yahoo!, Microsoft and AOL to offer each other’s premium nonreserved online display inventory to their respective advertising customers.” And […]