AdExchanger
Articles By AdExchanger
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The Media Company At The Corner
Today’s mega-retailers sit in a unique position that will prove a critical element to media online and off. They have a store at the corner. Many corners. And that’s because – news flash – humans aren’t going all-digital with an I.V. into a data warehouse. Though we may spend endless hours in our Facebook world […]
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CSO Squire On How IBM's Unica And Coremetrics Fit Together, New Digital Data Exchange
John Squire is Chief Strategy Officer of Coremetrics, an IBM company. He discussed his company’s new enterprise analytics product and digital data exchange as well as marketing challenges with data today. Click below or scroll down for more: Unica and Coremetrics Where SPSS Fits The Digital Data Exchange Agencies and IBM AdExchanger.com: Can you talk […]
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What's The Biggest Challenge With Platform Buying In Digital Today?
It’s easy. It’s hard. It’s complex. It’s too complex. Opinions vary widely on the platform buying capabilities available to the demand-side as it looks to exploit opportunity in the data-driven ad ecosystem. AdExchanger.com asked a selection of demand-side executives to share how they think platform buying is performing today. Specifically, the question is: “What’s the […]
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Groupon Gets Its Local Ads IPO; Dayparting Mobile; Big Q3 Growth For Digital In Australia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Groupon Has $700 Million Groupon finally went public on Friday effectively putting an end to stories about Groupon trying to go public. Read about it. In the process, the IPO gates may not have swung wide open for advertising-related tech startups, but the gates […]
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Clearspring CEO McGrory On The Acquisition of Xgraph
On Tuesday, sharing data company Clearspring announced the acquisition of Xgraph, a “data science company focused on modeling and monetizing the web-wide social graph.” Read the release. Clearspring CEO Ramsey McGrory discussed the acquisition and its implications. AdExchanger.com: Why was this be the right time to buy XGraph? What was going on at Clearspring that […]
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AdExchanger: Entering The Purple Kingdom
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Valueclick Targeting The Marketer; comScore Adds AdXpose Clients; Turn Adds Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Valueclick Making Cash What’s happening with media? Watch Valueclick. First some data – online media and advertising tech company Valueclick reported Q3 2011 earnings largely in line with Wall Street expectations as the company earned a fat $37.9 million in profit on $137 million […]
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DoubleClick Ad Exchange's Spencer On New CPM Price Floor Recommendations
Claiming an “average 20% revenue lift for adopted recommendations”, Google’s DoubleClick Ad Exchange announced this week that it was allowing its ad exchange publishers to set price floors as well as the ability to take advantage of new CPM pricing recommendations. Read the blog post. DoubleClick Ad Exchange’s product management director, Scott Spencer, answered questions […]
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Adobe GM Brad Rencher On Auditude, Omniture And Strategy Ahead
Brad Rencher is SVP and GM, Omniture Business Unit, Adobe. On Tuesday, he discussed his company’s acquisition of Auditude, data-driven marketing, and the Adobe strategy ahead. Click below or scoll for more: Why Buy Auditude? Other Acquisition Possibilities On Merging The Creative Of Adobe, Data Of Omniture Ad Networks And Exchanges AdExchanger.com: What were some […]
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Aol Talks Display And Q3 Results; Getting Your Game Ads On; Auditude Acquisition Price
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Display Growth Aol released its Q3 2010 earnings and results appeared decent, but still not quite the clear turnaround Aol is striving for – yet. Display showed 14% growth with the inclusion of display placements from HuffPo and TechCrunch. Without those two, “pro […]
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Industry Reaction: Adobe Acquires Video Monetization Platform Auditude
Yesterday, Adobe announced that acquisition of video monetization platform Auditude as Adobe said in a release that it was looking to provide an “end-to-end video offering (…) with the goal of helping customers build long-term businesses through the delivery of quality video content and superior viewing experience across all IP-enabled devices.” No terms were announced […]
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OPINION: Data-Driven ThinkingProof: Framing The Viewable Impression
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Steve Sullivan, VP, Digital Supply Chain Solutions, IAB. In the 1991 Australian film Proof, Hugo Weaving plays a blind photographer named Martin, who must rely on his other senses […]
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Adknowledge Adds Facebook Ad Platform; Kenny Is Not The Next Yahoo! CEO; Big Display Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adding To The Long Tail Not to be left out of yesterday’s M&A party, Adknowledge has added another arrow to its performance media quiver as the company announced it has acquired Facebook ad platform company Toronto-based Ad Parlor. AdParlor says in the press release […]
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interclick CEO Michael Katz On Being A Yahoo!
Michael Katz is CEO of interclick, an online advertising technology company that was acquired yesterday by Yahoo!. Read the release. Katz shared a few thoughts on the transaction with AdExchanger.com. AdExchanger.com: Why sell now? MK: This is about accelerating our roadmap. We believe in the tremendous opportunity to benefit from each other’s core strengths. For […]
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GCA Savvian's Fletcher Says Deals Are About Fit Not Price
Steve Fletcher, managing director at boutique investment bank GCA Savvian, helped broker the Yahoo!/interclick deal and was lead financial adviser to interclick. Fletcher discussed the transaction and its particulars. AdExchanger.com: What are some of the key challenges of bringing together two public companies like Yahoo! and interclick? SF: It’s always difficult to combine two public […]
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Industry Reaction: Yahoo! Acquires interclick For $270 Million
Today, in spite of no CEO and rumors swirling that it will be acquired, Yahoo! acquired interclick, an advertising network which has focused on evolving its business to take advantage of the data-driven advertising space. Total cost of the deal is $270 million – all cash. Read the release. Click below for a selection of […]
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The State Of Criteo: Greg Coleman Discusses Performance Display, Branding And Company Trends
Greg Coleman is President of Criteo, a personalized advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Coleman to discuss his company, his views on the space, and the state of Criteo today. AdExchanger.com: How would you summarize your experience at Criteo since you arrived […]
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Examining The Ad Exchange; Opportunity To View Buying; Brand's Digital Buddy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Not An Ad Exchange In an opinion piece on ClickZ, Adnetik CEO Ed Montes argues that there are no true advertising exchanges in the sense that they mirror information symmetry between buy and sell sides of financial markets, for example. “…One can question […]
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Campaign Grid CEO Dittus Talks Ad Platforms For Politics
Jeff Dittus is CEO of Campaign Grid, a data-driven ad platform for political campaigns. AdExchanger.com: How did Campaign Grid begin? JD: The founding of CampaignGrid was an accident. My partner Rich Masterson was asked to run for Congress in the suburbs of Philadelphia. As he was putting his campaign together he priced out how much […]
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The Talent Gap In Digital; Interpublic Sees Strong Profits, Clients; AdWords Showing Ad Networks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Talent Gap If there’s one thing all companies have in common in the digital ad ecosystem, it’s the pain around hiring. In an article in The New York Times’ Tanzina Vega explores the shortage: “A talent gap is growing between the skills […]
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If A Consumer Asked You, "Why Is Tracking Good?", What Would You Say?
With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Simply, the question is… “If a consumer asked you “Why […]
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AdExchanger: The Cookie Pool
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Adobe SVP Lewnes Says Marketing Is The New Finance
Among several presentations from last week’s Association of National Advertisers that were particularly relevant to the data-driven, digital ad ecosystem, Adobe marketing SVP Ann Lewnes’ (see bio) presentation stood out as she said simply, “Marketing is the new finance” and described how important data is to driving her company’s marketing. Of course, there are selfish […]
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IBM Marketing SVP Iwata On Character And The Marketer
At last weekend’s Association of National Advertisers (ANA) event, the presentation by IBM’s Jon Iwata, who is the company’s SVP of Marketing and Communications, wasn’t what one might expect from a 100-year old company known for international business machines. It was about character. Iwata (see his bio) is a lifer at IBM having started there […]
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Reviewing The Brand Marketer's Digital Strategy With GroupM's Rob Norman
Rob Norman is CEO of of North American operations for GroupM, the parent organization for WPP Group media agencies Maxus, MediaCom, Mediaedge:cia and Mindshare. Norman sat down with AdExchanger.com during last weekend’s Association of National Advertisers annual meeting in Scottsdale, Arizona. AdExchanger.com: What is happening with the brand marketer and their digital strategy today in […]
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3M Targeting The Marketing OS Through Digital Out-Of-Home Networks
Last Wednesday, 3M launched the fourth generation of its Visual Attention Service (VAS) scanning tool, which includes new video capabilities. According to 3M’s release, VAS is viewed by marketers as an “alternative to eye tracking that enhances the visual impact of professional design across advertising, marketing, and digital and print media.” Read the release. Kelly Canavan, Marketing Manager of […]
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The Latest Yahoo! Acquisition Rumors; Big Data Checklist; OpenX Guaranteeing Revenue For Its Exchange
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Latest Yahoo! Rumors! With rumors swirling that Microsoft is huddling with private equity firms to acquire Yahoo!, The Business Insider’s Henry Blodget says that estimates on the price are being purposefully lowered “to condition Yahoo’s shareholders to expect very little…in the hope that […]