AdExchanger
Articles By AdExchanger
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Give Me Your Big Idea
“Ad Agents” is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency. Everyone who works in our industry has been in this situation before; you get a call from the client/agency/boss that they want your big ideas. And let […]
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Industry Reaction: Facebook Buys Instagram - What's In It For Ads?
Considering that it’s preparing for what may be the most hugely anticipated IPO in a decade, Facebook shook off its “quiet period” shackles and announced the acquisition of photo-sharing application Instagram for $1 billion. CEO Mark Zuckerberg said from his Facebook profile: “This is an important milestone for Facebook because it’s the first time we’ve […]
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OPINION: Data-Driven ThinkingRegarding The Marketing Of Intent
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Rob Schmults, SVP Strategic Partnerships, Intent Media, an online ad platform for ecommerce publishers. “Intent Marketing” – matching offers (and a little later in history, ads) to the […]
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AdExchanger Announces New Hires
It is with great pleasure that I’d like to announce Zach Rodgers as the new Managing Editor of AdExchanger. Zach hails from Incisive Media’s ClickZ, a top trade publication in the space, where he was also Managing Editor. I couldn’t ask for better as Zach’s experience, skills and integrity are a perfect fit for AdExchanger. […]
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State Of DoubleVerify: CEO Netzer On Ad Verification Today; Pre-Bid Integration And Momentum
Oren Netzer is CEO of DoubleVerify, an ad verification company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Netzer last month to discuss his company, his views on the space, and the state of DoubleVerify today. Click below or scroll for more: Positioning And Ad Verification What Pre-Bid […]
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AdExchanger: A Technology Company
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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ANA: Agencies Face 'The New Reality' Of Cost-Cutting
The U.S. has had 26 straight months of job creation, the stock market has held on to the 13,000 point for a few weeks and expectations for the coming TV upfront season are practically exuberant. That said, unemployment is high, the economic recovery is anemic, the housing market is still in the doldrums and the […]
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Looking To Lead, AppNexus Fuels Startups, Adds Apps And RTB For Video Ads - @AppNexus Summit
Some of the best events related to ad technology are produced by vendors and The AppNexus Summit is one of those as it draws a strong, global crowd of entrepreneurial ad tech types who are ready to listen to what is ultimately a compelling, well-crafted sales pitch for the AppNexus platform. Above all, the event […]
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On Customer Relationship Management And Audience Buying With Digitas CRM Exec Miller
Mark Miller is SVP and CRM Practice Lead at Publicis agency Digitas. Miller is also the author of two recent articles: “The Three Tenets Of New CRM” and “Three Steps To Dealing With Data Paralysis.” He recently discussed the world of Customer Relationship Management (CRM) and its implications for audience buying with AdExchanger. AdExchanger: Does […]
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WPP Opens Cross-Brand Tech Research Hub; CEO Copeland Discusses GroupM Next
The talk of the agency business the last few years has been “tear down the silos.” That has usually meant putting digital media buying at the center of a hub that can be tapped for more traditional disciplines like TV, print and out-of-home. In a sense, GroupM, WPP’s media unit, has served that function. But […]
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Yahoo! Brings Openness And A Facelift To Right Media Exchange - @RightMedia Forum In SF
We’re here to stay. And, we want to hear from you. That was the underlying theme delivered by executives from Yahoo!’s Right Media Exchange (RMX) as they sought to portray an image of a mature, yet vibrant business during yesterday’s Right Media forum at San Francisco’s Yerba Buena Center of The Arts. Mixing art with […]
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Centro CEO Riegsecker Discusses New Brand Exchange, The 'Wall Street' Analogy And More
Centro CEO Shawn Riegsecker recently discussed his company with AdExchanger as well as Centro’s workflow software known as Transis. In addition, the company just launched Brand Exchange for digital, display advertising, which the company describes as “an invitation-only exchange to connect brand advertisers with a unique group of premium publishers.” Click below or scroll for more: […]
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iAd Giving Developers A Raise; The MRAID Acronym; AT&T AdWorks And Turn In Data Deal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. iAd Amps Rev Share Apple is raising its revenue share for developers on the iAd mobile ad network. Apple Insider notes that the increase is an improvement of 10% for developers – now 70%. Considering the cash hordes of Apple, it will be interesting […]
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MediaMath Co-Founder Wasserman On PubliGroupe Joint Venture - Spree7 - In The DACH Market
On Friday, NYC-based, demand-side platform MediaMath announced a joint venture with PubliGroupe, a provider of marketing and media sales services, called Spree7. Renato Martignoni, COO of Digital & Marketing Services at PubliGroupe said of the joint venture in a press release, “With our sales network in these markets and the setup of a dedicated team […]
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AdExchanger: Incentives
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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OPINION: The Sell SiderMoving to "Viewable Impressions" Isn’t The Answer
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. I am biased, I’ll admit it. I wrote the first technical impression counting standards for the IAB in 1998. And I […]
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Video Ad RTB Is Poised to Surge -- If Publishers Loosen Grip On Premium Inventory
While it’s not surprising that a Forrester report (sign-up required) commissioned by video ad platform SpotXchange suggests that the market for real time bidding for video inventory is starting to take off, the conclusion of the analysts is hardly cheerleading. The report identifies three things hindering the growth of online video RTB, starting with the […]
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Client Data Is The Battleground Says Accenture Interactive Exec Shah
Baiju Shah is Partner & Managing Director, Digital Media at Accenture Interactive. Shah recently discussed his company, and the data-driven ecosystem and how it’s impacting the marketer with AdExchanger. AdExchanger: There’s a lot of talk in this space about building a “marketing stack” or “end-to-end solution.” Is Accenture the agency that’s going to take care […]
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IPG's Hill Holliday Partners For Audience; Google Display Catching Search; Millennial's IPO Keeps Going And Going
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Active-ating Audience Boston-based IPG agency Hill Holliday continues to add to its media buying platform (AdExchanger Q&A) capabilities. Yesterday, it was announced that the agency has reached across Charles River into Cambridge to partner on the launch of a new ChoiceStream (AdExchanger Q&A) product […]
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Trading Desks, DSPs - I Mean Demand-Side Platforms - And The Agency - @4As Transformation LA Conference
As part of the breakout sessions on the first day of sessions at the 4A‘s “Transformation LA” conference, agency trading desks and their competitors gathered on stage for a frank discussion on the use of trading desks and demand-side platforms (DSPs) at the agency. Joe Apprendi, CEO, Collective JT Batson, President, Mediaocean Quentin George, Chief […]
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Data "Scammers" Are Hurting The Magic - @4As Transformation LA Conference
The use of data has created a bunch of scammers. The auction is killing us. And then – the Internet has destroyed more value than it has created. These were the suppositions from Microsoft Research’s Jaron Lanier that challenged advertising agency executives attending the opening panel of the 4A‘s annual conference titled “Transformation LA.” The […]
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Theorem CEO Kulkarni Eyes Rapid Growth Of Mobile As Company Leverages Ops, Creative Expertise
Jay Kulkarni is CEO of Theorem, a media operations company. Theorem recently became a Google DoubleClick Studio Certified Partner. Read the press release. Kulkarni discussed his company and his views on the industry with AdExchanger earlier this month. Click below or scroll for more: DoubleClick Days Defining Programmatic Buying Theorem Target Market App Models Agency […]
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Experian Hitwise SVP Bradstock Says AudienceView Using Largest Panel Of Online Consumer Behavior
Earlier this month, Experian Marketing Service’s Hitwise measurement group announced its foray into audience data management with AudienceView. The company claimed in a press release that with AudienceView, “retailers can track and trend the online behavior of existing and potential consumers to better optimize online media planning and target their messages to reach and retain […]
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FTC Release Ads Privacy Report; Google Spending On Ads; RTB For Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Releases Report Evidon CEO Scott Meyer looks at the new FTC Privacy report (PDF) and offers observations from his company’s blog including, “While calling for baseline privacy legislation, [there is] no specific endorsement on any existing Bill proposed in the Congress to date.” […]
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comScore's 'Validated' Measurements Aims To Show Full Value Of Ad Impressions
In the continuing arguments over the best way to measure ad effectiveness is to look at how many people have seen an ad or whether its more important to determine how impactful a placement is among those who have seen it, comScore’s relatively new its Validated Campaign Essentials, or vCE, product is meant to provide […]
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TPG's Christiano Discusses Data And Analytics As Toyota Addresses The Auto Intender
Autumn Christiano works as Director of Analytics for The Portal Group (TPG), a boutique consultancy. Among other companies, TPG services Toyota and Toyota Motor Sales within three main categories as it relates to website strategy: technical, project management and analytics. Christiano spoke about her company and data-driven marketing with AdExchanger at the recent Adobe Digital […]
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UDID Deprecation Begins; Give Me The Media Futures Exchange; Criteo Adds CFO - For IPO?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting iOS UDID If you want to use Apple’s UDID to target or track users through Apple devices, TechCrunch’s Kim Mai Cutler says the long-awaited deprecation through iOS (read Bob Walczak’s opinion last August on the UDID) has finally started. Cutler writes, “Two of […]
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State Of PubMatic: CEO Goel On Apps, Impact of Google-Admeld And Milestones Ahead
CEO Rajeev Goel is CEO of PubMatic, a sell-side platform. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Goel to discuss his company, his views on the space, and the state of PubMatic today. Click below or scroll for more: Effects Of Google-Admeld Is PubMatic An Exchange? The […]
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AdExchanger: RTB Games
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Google Integrates Admeld Into DoubleClick AdX, Preps 'Unified' Publisher Solution
About four months after Google got the regulatory go-ahead for its estimated $400 million acquisition of supply platform Admeld, the search giant has unveiled the first phase of the two companies’ integration. Over the next few weeks, Google will be rolling out AdX Connect, which represents the full immersion of Admeld’s clients to the DoubleClick […]