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  1. Whether the people in the drawing use what’s in the box determines the valuation. And many companies have the SaaS treasure chest, but far fewer actually have something *in* that box.

    VC’s invest base on a *description* of the contents of the box, as do prospective employees. Only a few people actually know what’s in the box.

    So, if you know what’s in the box, your moral fiber determines many persons’ fates.

  2. Dave Hendricks

    Maybe this is the answer to the Jeopardy quiz, but:

    ‘Where are the engineers?”

    Hard to have SaaS without someone building something, like ‘A Technology’.