AdExchanger
Articles By AdExchanger
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Bolstering Digital: GfK North America CEO Krajicek Discusses Acquisiton Of Knowledge Networks
In December, global market research firm GfK announced the acquisition of digital research firm Knowledge Networks. And late last week, the company announced the acquisition’s closing. Read the release. David Krajicek, CEO of GfK Custom Research North America, discussed the acqusition and its implications. AdExchanger.com: What would you say were the triggers for GfK’s acquisition […]
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When Is A Mobile, Private Exchange Relevant To A Marketer's Needs?
As publishers look to take advantage of the ad exchange model and max out yield of their inventory, one emerging opportunity has been the private exchange (or marketplace, depending on whose terminology you’re using) where a publisher provides exclusive access to buying partners looking to purchase on a per impression basis. In addition to providing […]
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Target-ing Online Retailers; Forrester 'Waves' At Email; Dallaire Leaves, interclick's Katz Appointed At Yahoo!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Showrooming Identifying yet another digitally-inspired buzzphrase – “showrooming” – The Wall Street Journal reports that mega-retailer Target has had enough of being the brick-and-mortar showroom for online retailers and its telling its vendors to either create products uniquely delivered to Target that better […]
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Segmenting Location-Aware, Advertising Opportunity With PlaceIQ CEO McCall
Duncan McCall is CEO & Co-Founder of PlaceIQ, a location-based data advertising technology company. McCall discussed the latest regarding location-based advertising and his company, which announced a new round of funding in December. Click below or scroll down for more: Location-based Services Beyond Mobile The Granularity Available In Location-based Advertising Sentiment and Location First-party Data […]
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AdExchanger: The Engagement Revolution
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Google Reports Q4 2011: Google Pumping Searchers Into Display Strategy Via Lower CPCs?
It’s earnings season! Today, Google was among the first of the big Internet companies to report calendar Q4 2011. It’s interesting to note that Microsoft and IBM decided to report today, too. Conspiracy?!?! Perhaps against Wall Street analysts – a busy day for them. Google CEO Larry Page remarked in the earnings release that the […]
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comScore SVP Winfield Discusses AdXpose And The New comScore vGRP
Yesterday, comScore announced its Validated Campaign Essentials (vCE) product which marks the next evolution in integrating AdXpose into its product line devoted to ad effectiveness. AdXpose was acquired back in August for $22 million (AdExchanger Q&A). The release states that vCE provides a “view of campaign delivery and a verified assessment of ad-exposed audiences via […]
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The Role Of Real-Time Bidding For Marketers
“Ad Agents” is a column written by the agency-side of the digital media community. Joseph Leon, Managing Director EMEA of Essence Digital, a global, digital marketing agency based in London and New York. In 2011, the biggest hype, the loudest buzz and the best conversation starter in digital media was without doubt RTB – (Real […]
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KAYAK Changes Search Engine Marketing Platform To Kenshoo, Discusses Cross-Digital Opportunity
Last week, Kenshoo announced that travel search site, KAYAK, signed a multi-year agreement with Kenshoo, to use Kenshoo’s Enterprise platform for search engine marketing campaigns. Read the release. KAYAK had been with Marin Software previously. KAYAK CMO Robert Birge and Director of Marketing Emily Scott discussed the announcement. AdExchanger.com: Why do you need a platform […]
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Brands Targeting Shoppers - Not Just Consumers - On Retailer Websites Says HookLogic CEO Opdyke
Jonathan Opdyke is CEO of HookLogic, an eCommerce media company. Opdyke provided an update on HookLogic’s business following the announcement of the hiring of Jeff Griffin as the company’s President of Retail. Read the release. Click below or scroll for more: Trends In Ecommerce Publishing Ecommerce Publishers Add Content Shopper Marketing Phenomenon RTB and HookLogic […]
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Your Ad Server, My Ad Server: Trends With Discrepancies Today
For many years, the deliver of display media impressions through ad serving on a single media buy had resulted in a disconnect between what two different parties said was delivered in the ad serving food chain – think advertisers/agencies, ad networks and publishers .. they’re are all in this mix. Industry initiatives and innovation has […]
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IAB Explores The Audience Data Use Cases In New Whitepaper
The IAB has partnered with Winterberry Group to author a new study on the practices “in data aggregation, management and deployment” called “From Information to Audiences: The Emerging Marketing Data Use Cases.” According to a press release, four different use cases are used as a baseline for discovering how ad targeting data is being implemented […]
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One Kings Lane And Rent The Runway Take The Retail Stage At NRF Show
If you were a traditional retailer looking to ignite an ages-old marketing strategy, Rent The Runway CEO Jennifer Hyman and One Kings Lane CEO Doug Mack would probably be a good place to start. On Sunday, with the able moderation of Castanea Partners Jeffrey Rayport, Hyman and Mack discussed the shifting, tectonic plates of retail […]
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Solving Unstructured Versus Structured Data - IBM Pitches Retail Marketers At NRF Show
A Sunday start to the National Retail Federation’s annual “Big Show” brought together the biggest global brands in retail at the Javits Center in New York City. In a show like this, where the focus is the bottom line and the bottom-of-the-funnel, IBM was again making its pitch to brands and the CMO, in particular, […]
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Rubicon Project Adds CFO/COO, Eyes Future; More System Integrator Talk For CMO; Metamarkets Shuffles Management
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Adds COO, CFO Sell-side platform The Rubicon Project announced that Brian Barnum has been hired as CFO and COO. The former TNS and Business.com CFO emphasized his IPO experience in a press release. The release also noted the size of two acquisitions in […]
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AdExchanger: Smart TV
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Massey Leaves JWT To Become X+1 COO and President
Peter Massey, the former CFO of WPP’s JWT and Ogilvy & Mather agencies, as well as CFO/General Manager of early-days digital agency Modem Media, has been named President and COO of online ad tech firm, X+1. According to a release, he will be “responsible for management of the day-to-day operations of the company and report […]
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Accenture Interactive's View On Advertising And The CMO With Global MD Hartman
Glen Hartman is an Accenture Partner and serves as Global Managing Director, Digital Consulting for Accenture Interactive. Click below or scroll for more: Accenture View On Ads And Marketing Will Accenture Replace Agencies The Competitive Set DSPs and Ad Networks Thoughts On Acquisitions The Year Ahead AdExchanger.com: What’s Accenture’s view on the opportunities for the […]
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CEO Trefgarne Says Video Ad Serving Core Differentiates LiveRail From Competitors With Display Legacy
Mark Trefgarne is Co-Founder and CEO of LiveRail, a video advertising technology company. AdExchanger.com: Let’s start with a little background on you. How did your consultancy lead to video advertising technology? MT: We started LiveRail about four years ago, which came out of a consulting company that I was running in London. The founding team […]
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The State Of Datalogix: CEO Roza On Point-Of-Sale Data, Attribution And The Data Services Layer
Eric Roza is CEO of Datalogix, a company which focuses on integrating database marketing and digital media. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Roza to discuss his company, his views on the space, and the state of Datalogix today. Click below or scroll down for […]
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Former TAN CEO Brian Silver Gets Top Spot For Right Media Exchange In Americas
Brian Silver has taken over as the head of Yahoo!’s Right Media Exchange in North America. Silver’s LinkedIn profile says his new title is “VP, Ad Platforms for the Americas at Yahoo!.” And Yahoo! confirms his new role saying, “Brian Silver will be joining Yahoo! as Vice President, Ad Platforms for the Americas, reporting to […]
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Mexad To Help Drive DataXu's DX3 Platform And Global, Brand Advertising Aspirations Says CEO Baker
Today, DataXu announced that it has acquired demand-side platform (DSP) Mexad, which has its headquarters in Germany as well as offices in France, Spain, the United Kingdom, Italy, Poland, and Brazil. Dataxu said in a press release that it hopes to globally expand the use of its DX3 digital ad platform with brand advertisers. Read […]
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Apps For Ad Serving Make Sense For Publishers Of All Sizes Says Adzerk CEO Avery
James Avery is CEO of Adzerk, a publisher-side ad technology company. AdExchanger.com: Why focus on publisher ad serving as opposed to advertiser ad serving? JA: The reason is publishing. I view publishing as crucially important to us as a society. When I originally started running ad networks, the reason was due to the fact many […]
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CRO Brody On Aol's Audience Aggregation Play With Parenting.com
Last Thursday, Aol and Bonnier’s Parenting Group announced a deal which will bring Parenting.com content to Aol owned and operated sites as well as leverage Aol’s salesforce and ad products on behalf of Parenting.com’s own site. Read more. Ned Brody, CRO and President of AOL Advertising, discussed the deal. Click below or scroll for more: […]
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AdExchanger: The Battle For Ads
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Ad Network IPO; The Ad Auction Competition; Ad Tech Funding Continues
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Networks Are Alive And Well Mobile ad network Millennial Media says its ready to launch its initial public offering – and that means another company opens its financial kimono. All Things D’s Peter Kafka writes about the mobile ad network’s financials, “The company’s […]
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The Opportunities Ahead For New Yahoo! CEO Scott Thompson - Industry Reaction
At long last, Yahoo! has hired a new chief executive. After letting go of its previous CEO, Carol Bartz, four months ago, the company has hired eBay/PayPal exec Scott Thompson. Read the Yahoo! press release. AdExchanger.com reached out to a selection of industry execs – including former Yahoo!s – and asked the following question: “What’s […]
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Mobile Resolutions
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. Given that it’s the New Year and I’m in jovial spirits, I thought I’d take this opportunity to share my resolutions for 2012: Resolution #1: Surpass $1B in display […]
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eBay's Thompson Takes Yahoo! Top Spot; Mergers, Acquisitions Accelerate Says JEGI; Teresi To Apple's Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Chooses Tech With CEO Selection And the new Yahoo! CEO is…. former ebay/PayPal President Scott Thompson. Read the release. With the choice, Yahoo! appears to hold dear its tech roots as Thompson has a decidedly “tech” pedigree and includes being the CTO of […]
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State Of Collective: CEO Apprendi On Brand Marketers, Integrating Acquisitions And The Competitive Set
Joe Apprendi is CEO of Collective, an online advertising technology and services company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Apprendi to discuss his company, his views on the space, and the state of Collective today. Click below or scroll down for more: On Integrating The […]