AdExchanger
Articles By AdExchanger
-
AdExchanger: Tale Of Two Chairs
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
Google Targets Local Content, Ads; Engaging With Ads; The Yahoo! News Deluge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Adds Local, Foodie Content Yesterday, Google added to its content portfolio as it acquired Zagat. Not only does Zagat provide a great brand but it gives Google (another) toehold in the local ad biz. On the Official Google blog, exec Marissa Mayer says […]
-
New Travel Ad Network CEO Forte Wants Trusted Travel Sources And Brands
Yesterday, Travel Ad Network announced the hiring of a new CEO – Nan-Kirsten Forte, formerly of health information site WebMD. According to the release, in Forte’s 13 years of service at WebMD, “she was instrumental in growing WebMD’s consumer audience from less than 1 million to over 100 million monthly unique users and a market […]
-
Facebook Rumored to Make $500 Million In First Half Of 2011; Bartz Gets Severance; Mobile Cookie Crumbs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Billions Facebook has busted through the billion mark for 2012 as an “exclusive” from Reuters reveals FB’s revenues: “Facebook’s revenue doubled to $1.6 billion in 2011’s first half (…) underscoring its appeal to advertisers while it grapples with intensifying competition from the likes […]
-
CEO Carol Bartz Fired By Yahoo!; Microsoft Ramps Display As VivaKi Urges MSFT On
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Removes Bartz Carol Bartz is out. All Things D’s Kara Swisher was the first to break the news late yesterday as Chairman of the Board Roy Bostock and Yahoo! co-founder Jerry Yang apparently brought down the hammer on the Yahoo! CEO. Shortly after […]
-
Gannett Adding Digital, Local Ads To Broadcast Sales Strategy Says VP Diaz
Gannett announced last week it would expand their local advertising partnership with Yahoo! to all 19 of Gannett’s broadcasting division markets by February 2012. Read the release. Anthony Diaz, VP of Sales and Strategy for Gannett Broadcasting, discussed the announcement and Gannett’s local, digital ad strategy with AdExchanger.com. AdExchanger.com: What are some of the keys […]
-
Digitas VP Estebanell Says Social Targeting Driving Awareness With A Mix Of Audiences
Nicole Estebanell is VP/Group Director, Media at Publicis’ digital agency Digitas. Estebanell discussed data and social targeting’s impact on her agency’s client strategy as well as its use of social ad network 33across. AdExchanger.com: How is the agency dealing with the challenge created by “big data” in media? NE: I think the challenges we’re seeing it […]
-
Marketers Blaming Agencies; IBM Likes Social; Aligning Mobile Display At Google
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On Marketers Blaming Agencies Ad Age’s Rupal Parekh finds that as the pressure gets turned about on the marketing department in a down economy, some marketers are pointing the finger – publicly – at their agencies and their ad compaigns. Parekh quotes a marketing […]
-
AdExchanger: Hi Brian
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
Going Around The UDID; Financial Times Says No To iTunes; Multi-Exchange Strategy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Accessing The UDID According to TechCrunch, a mobile marketing platform called Appsfire has, at the very least, grabbed the PR baton and claimed that it has figured out a new solution that will overcome the closure of UDID access by Apple through its iOS. […]
-
How Do Search Marketers Overcome The Creative Challenge In Graphical, Display Advertising?
It is well-chronicled that the “creative” element among the optimization triad of audience, context and creative remains the biggest wildcard when driving a campaign’s performance. And for search marketers moving into display, addressing “creative” isn’t just about text ads anymore as they must deal with the nuance and complexity of creating compelling graphical display ad […]
-
DG President Nguyen Discusses Acquisition Of Rich Media Firm EyeWonder
Yesterday, rich media ad tech firm Eyewonder was acquired by DG (formerly DG Fastchannel) for $66 million from Limelight Networks. Read the release. DG President & COO Neil Nguyen discussed the implications of the transaction with AdExchanger.com. AdExchanger.com: You have Unicast, MediaMind (formerly Eyeblaster) and now Eyewonder under one roof. What do you think that […]
-
Right Media Exchange Exec McGrory Leaves Yahoo!; ValueClick, Dotomi Closes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heading To The Exit Head of Right Media Exchange and tireless Yahoo! advocate, Ramsey McGrory, has decided to move on. Yahoo! confirms McGrory’s departure and offered no comment on a replacement. Sources say the announcement was made to RMX employees internally yesterday. McGrory was […]
-
4INFO Addressing Mobile Display With AdHaven Platform Says CEO Thet
Zaw Thet is CEO of 4INFO, a mobile advertising technology company. AdExchanger.com: What do you think is being misunderstood about mobile advertising today? ZT: I would say there are two key things. One is the lack of what I would call “traditional” performance dollars – CPA, CPC-type dollars that have long supported online advertising. We […]
-
WPP Group Buys Japanese DSP, SSP; DoubleVerify Adds $33 Million; BlueKai Adds Analytics To DMP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Group Buys DSP, SSP Yesterday, agency holding company WPP Group announced that it was going to play in holding company competitor Dentsu’s backyard by purchasing a majority of shares in Japan-based D.A. Consortium Inc.(DAC). Read more. This transaction looks to be just north […]
-
-
VivaKi Adds New Ventures Exec; Tounching Attribution; In-Video Advertising Is Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi To Invest? VivaKi is adding a new exec – Razorfish’s Alyson Hyder – to its team as it looks to, perhaps, spark the investment fires of its VivaKi Ventures unit since Tim Hanlon left the company. VivaKi’s Sean Kegelman has been keeping the […]
-
Inc. Says Show Me The Money: Collective Makes $100 Million, Hubspot $15.6 Million And Spongecell $3.8 Million In 2010
As part of the requirement to be a part of the Inc magazine 500/5000 list, several ad ecosystem companies have released their revenues for 2010 as well as provided overall headcount. Disclaimer: These are not audited results. Hubspot – $15.6 million (179 employees = $87,150 per employee) Spongecell – $3.8 million (25 employees = $152,000 […]
-
VP Dallaire Looks At Yahoo!'s Evolving Relationship With Agencies And Its Trading Desks
Seth Dallaire is VP, Global Agencies/Accounts and Sales at Yahoo!. Dallaire discussed industry trends and Yahoo!’s plans to address the agency in an interview with AdExchanger.com. AdExchanger.com: Do you feel that agency trading desks are more of an ad network these days? Or are they an agent of the client? SD: I see them as […]
-
Flite Targeting Brand Dollars With Cloud-Based Ad Platform Says CEO Price
Will Price is CEO of Flite, a cloud-based ad platform. AdExchanger.com: You’ve had extensive experience as a venture capitalist. What’s your opinion on the investment world today and the so‑called “bubble”? WP: I think it was John Doerr who said that the Internet is over‑hyped in the near term but under‑hyped in the long term. […]
-
Pandora Seeing Mobile Ads Momentum; CPG Leads Video Ad Spend; Slate's Display Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Are Here Is there gold in the online radio business? Pandora says if you’re measuring in dollars – yes. ClickZ’s Christopher Heine reports on Pandora’s most recent finanicial report, “Pandora’s total Q2 revenue was $67 million, with ad revenues hitting $58.3 for […]
-
AdExchanger: I Swear I'm An Ad Network
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
AT&T Ramping Ad Targeting; Audience Lives, Deals Die Says Forrester; Natural Born Old Clickers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AT&T Targeting Ads CNET’s Roger Cheng says AT&T is busy ramping up its ad network business, which has been renamed AdWorks, and he notes the ad targeting opportunity ahead for the wireless phone company: “The company boasts nearly 100 million wireless subscribers, 16.5 million […]
-
OPINION: Data-Driven ThinkingDoes Having A Privacy Policy Matter?
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. David Danziger is Director of Data and Targeting Products at Acxiom Corporation. The Future of Privacy Forum recently analyzed the top 30 paid mobile apps (across multiple mobile platforms including Blackberry, Android, and iOS) […]
-
WPP Beats Estimates With First Half 2011 Results; Apple CEO Jobs Resigns; Brightcove Files For IPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Looking Good WPP Group reported its 2011 first-half earnings yesterday and things are looking good as the ad holding company beat financial analyst estimates and profits grew to 517.9 million pounds ($848 million). In reviewing the earnings report, Sanford Bernstein analyst Claudio Aspesi […]
-
The Shrinking, Audience Buying Ecosystem
Have you noticed? The ad tech, audience buying ecosystem is shrinking. For all the talk about how complicated the ecosystem is and how many companies there still there are, it’s smaller than it was a year or two ago if you look at the number of VC-backed startups in the ad tech space. I did […]
-
Klout Adding Social Influencer To The Algo; IPG Trading Desk Cadreon Enters Australia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Influence Klout announced that it has hired former Turn platform seller Tim Mahlman as its chief revenue officer. In an article in Adweek, Klout explained Mahlman’s focus, “The new position will focus on overseeing the Klout Perks program, where advertisers pay to offer […]
-
Norwest Venture Partners Taps Engagement Thesis As Portfolio Expands Says Managing Partner Crowe
Jeff Crowe is Managing Partner of Norwest Venture Partners (NVP). NVP’s portfolio includes companies such as Admeld, Brand.net, Turn, Komli, Kayak and SocialVibe. AdExchanger.com: Recently it was announced that Google will buy NVP portfolio company Admeld pending regulatory approval. What intrigued you about Admeld initially? And, beyond a successful exit, what is it that Admeld […]
-
ComScore Video Ad Rankings; FTC Commissioner Wants Ad Network Oath; Cisco Is Acquiring Again
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Rankings Are Out! Touting the delivery of its new “YouTube Partner” video stats, comScore released its July 2011 video rankings for the U.S. Among the video ad networks in its pay-for-play rankings, comScore says Adap.tv climbed ahead of Tremor Media in terms of […]
-
What Is The Difference Between A Social Display Impression And A "Regular" Display Impression?
In spite of recent announcements that Facebook has surpassed Google and Yahoo! for overall display impressions, ecosystem feedback suggests there’s a difference between what a Facebook or social display impression (Twitter, StumbleUpon, etc.) offers and that of a “regular” display impression – i.e. through a standard IAB-sized display ad unit. With this challenge in mind, […]