Home Ad Exchange News Facebook Rumored to Make $500 Million In First Half Of 2011; Bartz Gets Severance; Mobile Cookie Crumbs

Facebook Rumored to Make $500 Million In First Half Of 2011; Bartz Gets Severance; Mobile Cookie Crumbs


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Facebook Billions

Facebook has busted through the billion mark for 2012 as an “exclusive” from Reuters reveals FB’s revenues: “Facebook’s revenue doubled to $1.6 billion in 2011’s first half (…) underscoring its appeal to advertisers while it grapples with intensifying competition from the likes of Google Inc.” What’s even better is that Facebook net income for the first half ALONE is rumored to be $500 million. Read more.

Bartz’s Millions

CNET’s Julianne Pepitone says that a new regulatory filing with the U.S. government has revealed details of former Yahoo! CEO Carol Bartz’s severance package. Pepitone writes, “First, there’s the cash. Bartz’s contract gives her a lump sum of $3 million, plus a pro-rated 2011 bonus that will add an additional $1 million to $2 million to the coffers.” And, there’s more – a lot more if Yahoo! stock meets certain price thresholds. Read more. And on MediaPost, Laurie Sullivan considers the possiblity of Aol buying Yahoo! Read it.

The Social Display Ad

Social ad network ReadiumOne announced a new mobile app from its Radium One Labs unit which it says, “enables friends and family to message each other in real-time, no matter what device they use.” The company also lays out a partial list of attributes on which the new tech optimizes – see it.

Amazon Is Media

Amazon.com’s time as a media company, seems to be drawing nearer as Wired’s Tim Carmody notes, “Amazon has swiftly become the most disruptive company in the media and technology industries. Its potential in this space is simply off the charts: bigger than Apple’s, bigger than Google’s or Microsoft’s. It’s becoming a purer version of all three.” Read more.

Aol And TechCrunch Continued

The drama contines at TechCrunch between Mike Arrington and his publication’s corporate parent, Aol. DIGIDAY’s Mike Shields asks buyers if the shuffling of execs at TechCrunch will make a difference. Shields quotes GroupM/MediaCom corp dev maven Vik Kathuria: “Our digital investment decisions definitely take into consideration the credibility and authority of the content on a site.” Read more.


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Mobile Cookie Crumbs

Admeld mobile VP Marc Theerman says in a company blog post that the sell-side platform is seeing success with its mobile offering. He writes about a work around for mobile cookie challenges, “With publisher consent, our bid request API can pass relevant opt-in data to buyers at the point of purchase so they can make a smart decision without a unique identifier.” Read it.

Daily Deals Health

LeadsCon and Daily Deal Summit owner Jay Weintraub takes a look at the daily deals sector and some of the negative news recently as companies decide to stop their group buying initiatves. Weintraub writes, “No matter what Groupon might say, they aren’t a threat to Facebook, and the latter didn’t shut down deals to protect ad revenue from the deal site. It’s the other G that matters – Google. The search giant’s entry into the social graph might be a lesser issue today, but that a company could gain so much traction so fast must have been a wake-up call to Facebook.” Read it.

But Wait. There’s More!

Must Read

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Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.