Home Ad Exchange News Inc. Says Show Me The Money: Collective Makes $100 Million, Hubspot $15.6 Million And Spongecell $3.8 Million In 2010

Inc. Says Show Me The Money: Collective Makes $100 Million, Hubspot $15.6 Million And Spongecell $3.8 Million In 2010

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Inc MagazineAs part of the requirement to be a part of the Inc magazine 500/5000 list, several ad ecosystem companies have released their revenues for 2010 as well as provided overall headcount.

Disclaimer: These are not audited results.

It’s hard to make any overall assumptions here, but if you did, you’d note that the ad network model-related companies are out in front in terms of revenues and revenue per employee in 2010.

In terms of a benchmark among the publicly-traded competition, Aol recorded approximately $334 million in 2010 revenues for its Ad.com (“Third Party Network” as Aol calls it in its earnings releases) unit.

Private companies have staked out their revenue turf in press releases, too, as personalized retargeting firm Criteo said in July that it had made $200 million in three years (PDF).

By John Ebbert

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