Home Ad Exchange News Inc. Says Show Me The Money: Collective Makes $100 Million, Hubspot $15.6 Million And Spongecell $3.8 Million In 2010

Inc. Says Show Me The Money: Collective Makes $100 Million, Hubspot $15.6 Million And Spongecell $3.8 Million In 2010


Inc MagazineAs part of the requirement to be a part of the Inc magazine 500/5000 list, several ad ecosystem companies have released their revenues for 2010 as well as provided overall headcount.

Disclaimer: These are not audited results.

It’s hard to make any overall assumptions here, but if you did, you’d note that the ad network model-related companies are out in front in terms of revenues and revenue per employee in 2010.

In terms of a benchmark among the publicly-traded competition, Aol recorded approximately $334 million in 2010 revenues for its Ad.com (“Third Party Network” as Aol calls it in its earnings releases) unit.

Private companies have staked out their revenue turf in press releases, too, as personalized retargeting firm Criteo said in July that it had made $200 million in three years (PDF).

By John Ebbert

Must Read

shopping cart

Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

Topsort can lean into Moloco’s algorithmic personalization, while Moloco benefits from Topsort’s footprint with local retailers in the US and in Latin America.

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit

On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.

Comic: The Showdown (Google vs. DOJ)

The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising

The DOJ published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Why Vodafone Is Giving Out Grades For Its Creative

One way to get a handle on your brand creative is to, well, grade your homework, according to Anne Stilling, Vodafone’s global director of brands and media.

Inside The Fall Of Oracle’s Advertising Business

By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. What’s behind the ignominious end of Oracle Advertising?

Forget about asking for permission to collect cookies. Google will have to ask for permission to not collect them.

Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon

If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average.