AdExchanger
Articles By AdExchanger
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Publisher Ad Tech Trends; Agency Trading Desks - Marketer's View; Math Wars Part Deux
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Tech Trends Inspired by OpenX’s funding announcement and a review of their product line, Forrester Research’s Michael Greene sees emerging trends on the publisher side of ad tech in the next year or two. He writes, “DoubleClick’s DFP still dominates the enterprise ad […]
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Longboard Media Bringing On-Site Display And Custom Programs For The Retail Web Publisher Says Co-Founder Barkow
Jim Barkow and Scott Engler are co-founders of Longboard Media, a shopping vertical ad network representing shopping, product review and retail publishers. Barkow spoke to AdExchanger.com about Longboard and its strategy. Click below or scroll down for more: Why Start Longboard Media? Today’s E-Commerce Trends Longboard’s Data Strategy The DSP World And Retargeting Amazon And […]
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OpenX And Metamarkets Raise Data-Driven Millions; The Creative Technologist
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OpenX Raises $20 Mil Ad server and exchange company OpenX announced that it has raised $20 million in a series D round led by SAP Ventures. This brings OpenX total capital raised to $50 million. OpenX CEO Tim Cadogan tells Reuters that the company […]
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Reviewing Yahoo!'s Right Media Exchange -For The Win!
After IDC issued its recent estimate that Yahoo! has been surpassed in display ad supremacy by Google in Q4 2010, it feels like a great time to take out the AdExchanger.com “crystal ball” and offer a few future strategic scenarios for Yahoo! and its Right Media Exchange (RMX). You’re welcome! I admit that some of […]
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Yext Scaling Local Ads Opportunity Through Unified Listings Says CEO Lerman
Howard Lerman is CEO of Yext, a local advertising, technology company. Lerman spoke to AdExchanger.com about his company and its strategy. Click below or scroll down: Consumers and Local Media Yext and The Ad Network Model Target Market(s) Cost and Proving The Value To The SMB The Integration Challenge What’s In It For Publishers What’s […]
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Could HP Get Into The Ad Biz?; Big Data Needs Big Software; Millennial Acquiring For Mobile Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP Eyeing Mobile Ads? GigaOm’s Jake Lynch offers an excerpt of his report on mergers and acquisition opportunities in 2011. He think Hewlett-Packard could be making a stronger entrance into the media space. Lynch writes, “In mobile, HP could differentiate its platform with compelling […]
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AdExchanger: IPOs Coming To Ad Tech?
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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IDC Says Google Revenues Biggest In Display; Yahoo! Convenes Investor Day; IAB Reports Q1 U.S. Online Ad Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IDC Says Google Display Is Biggest In IDC’s latest “Worldwide and U.S. Internet Advertising Report”, analyst Karsten Wilde says that as of Q4 2010, Google is now #1 in display advertising and displaces Yahoo! after Google Display Network (GDN) provided enough momentum to tip […]
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Tremor Media GM Risicato On New Video Hub And Branding In Online Video Advertising
Anthony Risicato is GM of Platforms at Tremor Media. He discussed Tremor Media’s new Video Hub (see the release) and brand advertising with online video ads recently with AdExchanger.com. AdExchanger.com: What was the trigger for the creation of the Video Hub for Tremor Media? AR: We compare everything we do to television advertising, because that’s […]
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BuzzLogic Targeting Ads With New Cash; Skype And Display; EU Gets One Year Reprieve For Opt-In
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BuzzLogic Targeting Ads Yesterday, social analytics company BuzzLogic announced a $7.8 million Series C financing round. According to the release, “With revenue growing faster than 50 percent per quarter, the investment will serve to support BuzzLogic’s shift in business strategy and new product development […]
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Privacy May Day In The European Union; Dynamic Logic Turns On AdRadar; Facebook's One Billion Likes Per Day
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Getting Cookied Interclick COO Jason Lynn notes on his personal blog that the day has finally arrived (May 25) where the next step in the privacy regulation process will take effect regarding third-party cookie opt-in in the European Union. He explains details of […]
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Hot Deals Getting Done Faster And At Higher Valuations Says First Round Capital's Fralic
Chris Fralic is Managing Partner of First Round Capital, an early-stage investment company. In an update of his interview a year ago, Fralic recently spoke to AdExchanger.com about the investment climate and the digital advertising ecosystem. AdExchanger.com: In retrospect, what has surprised you about last year’s acquisition of Invite Media by Google? CF: I’m impressed […]
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Mapping TV Performance To Online; Trading Desk Mandates Under Microscope; Google Adds Procter And Gamble Exec
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mapping Offline To Online There are a lot of players in the growing “attribution” field though I can’t say all players necessarily think of themselves as exclusively focused on helping marketers understand the success of their ad spend. The Wall Street Journal’s Emily Steel […]
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Triad Retail Media CRO Quinn Looking To Add Intelligence Layer For Shopper Marketing With Operative Deal
Advertising business management systems company Operative announced today that Triad Retail Media, a shopper marketing services provider, has signed on as a client for its Operative.One product. According to the release, Operative.One will help Triad “create and deliver new, competitive product packages; reduce unsold inventory; conduct inventory reporting and analysis; reduce campaign billing costs and […]
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No Facebook Ad Network For Now - Ever?; Targeting The Social Graph; Watson For Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Facebook Ad Network For Now, Ever At last Thursday’s Reuters Global Technology Summit, Facebook COO Sheryl Sandberg said the company still isn’t ready to roll-out an ad network to third-party sites that would leverage the social behemoth’s “like” data for targeting. Sandberg said, […]
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American Express OPEN Targeting SMBs With AdReady Display Ad Tech Says VP Ciccone
American Express OPEN announced its new AdManager product powered by display ad, demand-side platform AdReady. The companies claim that AdManager simplifies digital ad campaigns “by offering a start-to-finish platform that tackles every facet of building and sustaining campaigns, from creating ads to determining where they will appear.” Read the release. American Express OPEN vp Robert […]
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AdExchanger: 2011
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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LinkedIn Worth Billions; Microsoft Adds Fox Sports To Exchange; Infectious Media Updates RTB Products
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LinkedIn Worth $8.9 Billion, AdExchanger.com Files For IPO This has nothing to do with your favorite subject and mine – digital ads – or does it!? LinkedIn went public and is now worth $5 or $6 billion more than what it was the day […]
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Team Detroit SVP John Gray Raising Brand Awareness With Programmatic Buying, DataXu
On Wednesday, demand-side platform DataXu announced its DX Brand product focused on increasing brand awareness in display advertising through what the company says is “an evidence-based approach to measuring brand metrics, such as awareness, recall, favorability, or purchase intent.” Read the release. And, read more on Digiday. John Gray is SVP Director of Interactive Media, […]
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IAB Meets FTC In Broad Daylight
At the very least, it was a great photo op on Monday. The U.S. Federal Trade Commission director stood with the backdrop of the IAB’s Networks and Exchanges event behind him as industry members gathered to figuratively say, “Welcome. We don’t bite,” or “Please don’t shoot us,” or, quietly, “$@)&%#!” Of course, David Vladeck, Director […]
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Eyeview Personalizing Video Ads, Optimizing With Brand Metrics Says CEO Harnevo
Oren Harnevo is CEO of Eyeview, a personalized video ad technology company. Can you briefly discuss your background and inspiration for Eyeview? OH: My vision for Eyeview began while I was simultaneously working on Bachelor’s degrees in Film and Television and Computer Science at Tel-Aviv University. I became fascinated with combining these two areas by […]
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Yahoo! 'Tucks In' Sell-Side Platform 5to1, Officially; Parsing Privacy; Glam Adds Moms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Adds 5to1 If it’s a relatively small $$$ acquisition, it qualifies as a “tuck-in” acquisition in M&A parlance. Yesterday, Yahoo! officially “tucked in” sell-side platform 5to1 which is Yahoo! EVP of Americas Ross Levinsohn’s former company. According to the release, “5to1 focuses on […]
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VP Steinberg Says Fox News Looking To Out Innovate The Competition Starting With Audience-Focused Media Products
Jeremy Steinberg is VP, Digital Sales & Business Development, FOX News Network. He recently discussed his views on the digital advertising around audience-based buying and display advertising. Click below or scroll down for more: How Is Innovation In Ads Affecting Fox News? New Audience-Focused Display Products On Brand Or D.R. For New Products The Rate […]
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PubMatic CEO Goel Discusses Revinet Acquisition And Scale
Yesterday, PubMatic announced that it had acquired publisher yield optimizer Revinet, According to the release, PubMatic will a new office in Boston, 15 new employees, and a set of publishers in the news vertical “including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and more.” Read the release. PubMatic CEO Rajeev Goel […]
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Publicis Gets Even More Digital With Rosetta; RTB Upfronts; Opening The Algo Kimono
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 575 Million Smackers Publicis has acquired the largest independent, digital, ad agencies left in Rosetta writes Ad Age’s Rupal Parekh and Kunur Patel. They add, “The deal means the third-largest agency holding company (Publicis) now owns three of the 10 top digital shops by […]
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CEO Ferber Says TidalTV Targeting Across Digital Channels To Reach Audience
Scott Ferber is CEO of TidalTV, a video advertising, optimization, and yield management solutions provider. Click below for the interview with Ferber or keep scrolling: Ad.com’s Influence on TidalTV What problem is TidalTV Solving? Targeting Across Devices The Big Picture for TidalTV Thoughts on RTB, DSP, Other Acronyms Engagement and Buying Metrics Addressable TV AdExchanger.com: […]
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FTC Talks Irony, Do-Not-Track; Fox Ramping Video Ads; Private Equity And The Publisher
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Talks Do-Not Track FTC’s David Vladeck presented his unit’s views on the online privacy debate and legislation at yesterday’s IAB Networks and Exchanges Marketplace. Vladeck spoke to Ad Age’s Edmund Lee after his speech and answered questions about the latest legislative efforts around […]
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The Video Ad Share Metric; Velti Buys Chinese Mobile Ad Exchange; MediaMind Seeing $100 Million In 2011 Revs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. R U Sharing Video Ads? Ad Age’s Michael Learmonth looks at the online video ad and how marketers are increasingly mesmerized by “the share”. Learmonth notes the competitive set for video ad sharing companies, “A new generation of video-seeding firms that launched to provide […]
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LUMA Partners Launches ADTECHOPOLY Board Game; Adds Moon To I-Banker Team
Veering away (temporarily) from his ecosystem landscape map for display advertising, LUMA Partners‘ Terence Kawaja has released his latest display-related endeavor after being inspired by a tweet from Brian Morrissey of DIGIDAY. Morrissey suggested there was opportunity for action figures and a board game, too. Yes. It’s a send-up of Monopoly – display ad style… […]
