AdExchanger
Articles By AdExchanger
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Yahoo! Files Futures Trading Patent Application; Facebook Cracks comScore Top 10; GroupM Targeting With APAC DSP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Futures Trading Imminent? “Techniques are described herein for monetizing page views on an exchange using futures contracts” – that’s the beginning of a patent application filed by Yahoo! on February 17. Inventors listed are Margasahayam Srinivas and Satish Mehta are listed as the inventors. […]
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MEC's Astley Talks Audience Buying; Sees Media Agency Recruiting Targets Shifting
Rich Astley is Senior Partner, Practice Lead, Data Planning and Optimization at MEC, a WPP Group agency. AdExchanger.com: How prevalent is audience buying today in the media plans that you see? Can you share a use case or two of where you see strength? And maybe where you are still waiting? RA: It’s an increasingly […]
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SpotXchange Automatically Optimizing Video Ad Campaigns At Scale Says CEO Shehan
Video ad marketplace SpotXchange – a portion of whose inventory is real-time biddable – announced the integration of a new optimization technology called “Otto” which it says will allow buyers to more efficiently buy video ads. In a release, the company claims that “it is the first video ad network to automatically optimize campaigns to […]
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Systemic Fraud At Alibaba.com Forces Out Execs; Publicis Group Targeting SMBs In France; Following The Tracking Story
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fraudster Alert In reaction to what it realized was a case of “systemic” fraud, chinese eCommerce marketplace Alibaba.com threw its CEO and COO into the proverbial bonfire as the company admitted “it took senior management at the online marketplace at least nine months to […]
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More Jack Griffin Dirt, Mud, Etc.; FTC's Do-Not Track Yields Comments-A-Go-Go; The Machine Learning Muscle
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Jack Griffin Dirt “He’s an ass!” “He’s the best!” Whether he was the Grinch or Papa Smurf, it’s going to be a while before the last of the Jack Griffin “stuff” hits the fan but, a bit more detail leaked into the press […]
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OPINION: Data-Driven ThinkingThe Battle For Consumer Data
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO, Krux Digital. The battle for consumer data just reached a new, much more feverish pitch. The day before yesterday, Apple announced what a lot […]
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AdExchanger: The Race For Supply
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Griffin Out At Time Inc.; Adify Crew Reunites In A New Startup; Solve Media CAPTCHAs Engagement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. Intrigue Jack Griffin has been asked to “leave the building” by Time Warner’s Jeffrey Bewkes as the former Meredith executive had apparently ruffled enough feathers to warrant his ouster. Among Griffin’s notable moves in digital in his short six-month tenure was the […]
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Neo@Oglivy's Muzzy Discusses Agency Trends And Momentum In Data-Driven Advertising
Sean Muzzy is Managing Director, N.A., at Neo@Ogilvy, a full-service digital and direct media company and division of OgilvyOne Worldwide, a WPP Group company. Where are the big opportunities for digitally-minded agencies today in your opinion? Digital is complex and it’s getting even more technical. There also doesn’t appear to be a slow down in […]
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Google Announces One Pass; WPP Merging Digital; Simulmedia Adds Magna Global Exec Wieser
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Launches Pub Subscription Tool And, it has come to pass. For the tablet, Google One Pass is here as Google CEO Eric Schmidt announced yesterday – from Humboldt University in Berlin – a new “service that lets publishers set their own prices and […]
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Cars.com Yield Exec Wright On Rate Card Enforcement, Data Strategy, More
Jay Wright is Yield Management Group Leader at Cars.com. Wright recently discussed his views on today’s yield optimization opportunity for publishers with AdExchanger.com. AdExchanger.com: Please discuss your responsibilities. And, what does the yield management team look like at Cars.com? JW: My team is responsible for inventory forecasting, rate card design, pricing management and revenue analysis. […]
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Clickable CEO David Kidder On Search And Facebook Ad Momentum
David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. Kidder provided an update on his company’s latest news and views since his last interview with AdExchanger.com in April of 2010. Regarding your latest announcement, what’s new in your ad platform – particularly the Facebook channel? We just […]
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WPP's Sorrell On App Power; RadiumOne Adds Its Own "Like"; Yahoo! Facebook-ing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On App Power WPP CEO Sir Martin Sorrell took to the stage at the Mobile World Congress to express his awe at the power of apps, The Guardian reported. He certainly did his homework, aware, perhaps, that he would be following Mary Meeker’s […]
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Microsoft Will Accelerate Roll-Out of RTB In Partnership With AppNexus Says Corp VP van der Kooi
Rik van der Kooi is Corporate Vice President, Advertiser and Publisher Solutions Group at Microsoft. He discussed with AdExchanger.com the latest updates on Microsoft’s ad strategy especially as it relates to data-driven, digital advertising. AdExchanger.com: What’s the latest on Microsoft’s ad exchange strategy? Will AdECN re-appear? RvdK: Effectively that’s two questions. Let’s start with the […]
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MDC Partners' kbs+p To Operationalize New Investment Arm Within Agency Says Venture Unit's Founder Herman
Kirshenbaum Bond Senecal & Partners of agency holding company MDC Partners announced the launch today of its new investment initiative known as kbs+p ventures which will “seek to invest in early- and mid-stage companies that focus on advertising and mobile technologies and design,” according to The New York Times’ Tanzina Vega. Read more. kbs+p’s chief […]
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Agencies Must Have Tech - CEO Mann Says Covario Is An Agency And A Software Company
Russ Mann is Co-Founder and CEO of Covario, an interactive marketing analytics and agency services company. AdExchanger.com: Please share a bit of background on Covario. RM: Covario is one of the nation’s largest independent providers of search marketing software and services. We have smart digital marketing investors of whom we are very proud, including Voyager, […]
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Two Privacy Bills Introduced By U.S. Congress; Facebook And AdSense Divorced; The AdMeld-Google Rumor
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Bills Introduced Although the major web browsers are already moving ahead with their “Do Not Track” buttons following December’s FTC recommendations. Congress is ready to take aim. Along with the “Do Not Track Me Online Act of 2011,” introduced by California Rep. Jackie […]
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AdExchanger: Aol Ad Strategy
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Big Brand Publishers Jumping Into Data-Driven Ad World - With Controls - At AdMeld Partner Forum
Whoa, who are these people? Big brand publishers are increasingly talking with both knowledge and foresight on the date-driven digital ad space -and they’re putting strategies in place to drive take advantage of the auction model for their inventory. At yesterday’s well-attended, AdMeld Partner Forum in New York City, the featured publisher panel was led […]
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The Buyer And Ad Operations
“Ad Agents” is a column written by the agency-side of the digital media community. Daniel Davies is Director, US Ad Operations at agency trading desk Adnetik. For eons (at least as measured in online advertising years), the traditional roles of agency buyers and publisher ad ops have been carried out in a very segregated fashion. […]
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Sourcing Talent: Helpful Tips For The Digital HR Specialist
“Great people are hard to find.” Yes, they are. And the trouble is… great people usually have a job somewhere else where they are a key member of a team. If they have any “game” at all, they’re invested in their work (even if it is unpleasant) and the prospects of looking for or entertaining […]
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Meebo Buys Mindset Media; Sniffing History; Microsoft Management Shake-Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meebo Acquires Mindset Media More M&A! Psychographic targeter Mindset Media has been acquired by Meebo for an undisclosed sum according to PaidContent’s David Kaplan. Meebo COO Martin Green tells Kaplan about the core of his company’s interests in Mindset, “When it comes to CPG, […]
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Simulmedia CEO Morgan Offers A 'Targeted TV' Landscape
At last week’s AlwaysOn OnMedia event, former Tacoda CEO and current Simulmedia CEO Dave Morgan presented his take on the opportunity within ad technology and, unsurprisingly, it leads to the television business where Morgan’s current ad tech company is focused. In his presentation, he provides his own take on an ecosystem map for what he […]
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OpenX Wants To Provide Total Revenue Stack With New Ad Server For Publishers Says CTO Linden
Today, OpenX formally announced OpenX Enterprise, a new publisher ad server which it says optimizes “all ad revenue channels in one place. This includes inventory sold through a direct sales force as well as inventory sold indirectly through the rapidly increasing number of demand sources such as ad networks and Demand Side Platforms (DSPs).” Read […]
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Aol And Huffington Post Reaction Is Strong, Varied; Omnicom Buys Again; Sharethrough Sees Growth For Social Video Offering
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More HuffPo/Aol The coverage of Aol’s acquisition of Huffington Post has been extensive in the past 24 hours. Here are a few highlights.. The Daily Beast’s Dan Lyons (a.k.a. Fake Steve Jobs) writes about potential problems having to do with Aol CEO Tim Armstrong’s […]
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Aol Buys Huffington Post - Is A Sell-Side Platform Next?
As Aol announced yesterday its intention to buy Huffington Post, the sell-side platform world was all ears. Here comes Aol CEO Tim Armstrong crafting a content generation strategy that goes beyond the content farm, but includes real brands that leverage the community. The community is critical since it helps generate content for the brands. No […]
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RichRelevance Targeting Shopper Marketing Dollars With Personalization Tech Says CEO Selinger
David “Selly” Selinger is CEO of RichRelevance, an e-Commerce personalization technology company. AdExchanger.com: Why do you call RichRelevance “the intersection of e-Commerce and Madison Avenue”? DS: Large retail sites represent the last frontier for ultra-premium ad inventory that brand advertisers have historically not had access to. RichRelevance is empowering our enterprise-class retailer customers including Target […]
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Agency Chiefs See Social Future But Are Divided On Performance-Based Compensation
It’s not all about addressable, data-driven media in the world of the agency according to leaders from several top agencies gathered last Thursday for a panel at the DeSilva+Phillips Media Dealmakers conference. For agencies, it’s about social. So much so that two panelists – Jon Bond, CEO of Big Fuel, and David Jones, Global CEO […]
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Aol Buys Huffington Post; On The Ad.com Decline -Or DSP Future?; Tremor Media Buys Transpera
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Buys Huffington Post All Things D’s Kara Swisher reports that Aol has paid $315 million for Huffington Post. She writes, “The flashy acquisition–which essentially came together in less than two weeks in January–will become the linchpin of AOL CEO Tim Armstrong’s aggressive, if […]
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Google's Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook
According to a source, the director of sales for the DoubleClick Ad Exchange in the US, Lexi Reese, is leaving Google to join Facebook and work on their “local ads” business – still looking into what that means exactly. Reese had been the Director of the Google Content Network prior to taking on the DoubleClick […]