AdExchanger
Articles By AdExchanger
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DiJiPOP Driving Yield In The Digital Shelf Space Says CEO Kim
Ji Kim is Founder & CEO of DiJiPOP, a digital shopper marketing company. AdExchanger.com: What problem is DiJiPOP solving? And, please define “digital shelf space.” JK:We help retailers and brands better merchandise and increase sales by applying in-store shopper marketing practices to their online and mobile stores- where consumer go first when they start shopping. […]
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Kenshoo CEO Izhar-Prato Says $15 Billion In Annual, Online Sales Revenue Flowing Through Platform
Yoav Izhar-Prato is CEO of Kenshoo, a digital marketing software company focused on search engine marketing and online advertising. AdExchanger.com: Beyond search marketing, in what other channels is Kenshoo buying today? What will you be adding in the future? YIP: Local has been a primary focus for Kenshoo for many years. We made the strategic […]
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Malvertising Affecting Big Brands; Live From Washington D.C.; Aggregate Knowledge Adds DMP Lite Version
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Malvertising Porno The WSJ’s Emily Steel reports that nefarious ne’er-do-wells are inflicting malvertising on big brands via innocent (oh please) visitors of certain pornographic websites. According to Steel, “When a user visits one of these porn sites, the Web page launches dozens of pages […]
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Adap.tv CEO Ashkenazi Discusess New Advertiser Platform, Cross-Digital Channel Buying, More
Yesterday, Adap.tv announced a new platform it’s calling “Adap.tv for Advertisers,” which it describes as a buy-side management system for online video advertising. The company says Interpublic Group‘s Mediabrands and its agency trading desk, Cadreon, is one of the first to leverage the new platform. Read the release. Adap.tv CEO Amir Ashkenazi discussed the announcement’s […]
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Baynote Providing Real-Time Content Personalization According to Behaviors Says CEO Merritt
Doug Merritt is CEO of Baynote, a personalization and digital marketing optimization solutions provider. AdExchanger.com: First, please share a bit of background on you. And what drew you to Baynote? DM: I’ve been in the technology industry for over 25 years and just joined Baynote in January. Most recently I was EVP Global on Demand […]
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Obama Administration Eyes Do-Not-Track; BoostCTR Leveraging Copy Crowd, Cash; Ad Pepper Adds Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Obama Gets Involved According to the Wall Street Journal, the Obama adminstration has set its sights on “protect[ing] Americans from instrusive data gathering, amid growing concern about the tracking and targeting of Internet users.” A new law in the U.S. may be on the […]
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DoubleVerify Announces Google Display Network Certification For Ad Verification; Google Says More On The Way
Has Google had a change of heart regarding third-party, display ad verification services across its Google Display Network and DoubleClick Ad Exchange? For now, yes. Today, ad verification and behavioral “i” icon provider DoubleVerify announced that it has received approval to run its services on the Google Display Network (GDN). In the press release, DoubleVerify […]
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Ebay Pulls The Plug On Intent Data Reseller Strategy
Industry sources – and now Ebay itself – confirm that the online marketplace is pulling its intent data which had been for sale through many of the ecosystem’s online ad data targeting providers. In response to a query regarding whether Ebay pulled their data, Ebay spokesperson Johnna Hoff tells AdExchanger.com: “eBay has always been an […]
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Data Driving Dollar Thrifty Automotive Group Marketing Says Senior Manager Martin
At last week’s Adobe Omniture Summit in Salt Lake City, Utah, Dollar Thrifty Automotive Group‘s Senior Manager, Marketing, Sandy Martin, presented her company’s marketing story in a panel titled “Put Cross Channel Behavior To Work: Building Conversions And Revenue.” Martin discussed her company’s interactive marketing strategy and perspective with AdExchanger.com. Click below or scroll down: […]
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Marin Software Expands Display Offering With Criteo Partnership Says CEO Lien
Last week, search engine marketing platform Marin Software announced a new partership with Criteo to offer Criteo’s retargeting services to Marin’s clients. According to the release, availability of “Marin Retargeting is currently in Beta with select joint clients. General availability for the solution is planned for summer, 2011.” Read more. Marin Software CEO Chris Lien […]
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Do-Not-Track In The Browser; Myspace Adds Self-Serve Branded Communities; Chitika Runs Afoul Of FTC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do-Not-Track In The Browser The Wall Street Journal reports that Microsoft will announce the launch today of its new IE 9 web browser which “will be the first major Web browser to include a do-not-track tool that helps people keep their online habits from […]
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Ancestry.com's Hanna On The Data-Driven CMO, Display Ads And More
At last week’s Adobe Omniture Summit in Salt Lake City, Utah, Ancestry.com‘s Head of Marketing, Josh Hanna, presented his company’s marketing story in a panel titled “Inuition Is No Longer A Marketing Strategy: The Plight of the Data-Driven CMO.” Hanna discussed his company’s marketing strategy and data’s role in his marketing organizations day-to-day with AdExchanger.com. […]
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Red Aril Is A Pure-Play, Data Management Platform Says CEO Soss
Jim Soss is CEO of Red Aril, a data management and audience optimization company.. AdExchanger.com: What’s your background? Why get into the startup world? JS: I began my career in enterprise software (prior to the Internet age), and I have been working specifically in the interactive marketing space for about 12 years now. Prior to […]
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Beware Of The Patent Trolls; DoubleClick Ad Exchange Adds RTB For Video; EU Display Ad Machinations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patent Trolls They don’t lurk under a dark bridge unless that bridge is made of advertising technology – patent trolls are costing agencies and advertisers millions of dollars in settlement claims says Ad Age’s Kunur Patel. She writes, “‘Patent trolls,’ legally known as non-practicing […]
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Traffic Leaving A Publisher's Site Has Value, VigLink Helps Publishers Collect Says CEO Roup
Oliver Roup is CEO of VigLink, an advertising technology company. AdExchanger.com: Is this your first start-up? What inspired you to start VigLink? OR: This is the first business I’ve started although I was an early employee at a startup I joined right after undergrad. For VigLink, I was looking for a business to start and […]
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AdExchanger: The Bog Of Data
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The Trade For Everything-About-You; X+1 Adds Frequency And Reach Tool; Microsoft, Omnicom Group Partner Creatively
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Everything About You Taking a page from the Wall Street Journal’s “What They Know” series, Time Inc. editors title a new piece by Joel Stein “Data Mining: How Companies Now Know Everything About You.” In spite of the ominous tone, Stein concludes, “We’re quickly […]
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RadiumOne Gets $21 Million More For Social Ad Network; CEO Chahal Discusses
Social ad network RadiumOne announced that it has raised $21 million of Series B funding in a round led by Crosslink Capital. According to the release, “The latest funding round will primarily be used for international expansion and acquisitions. (…) The Company, which reached profitability in Q4, will use its existing and new capital for […]
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Google Letting Users Curate Search; Is Display Curation Next?
In an effort to curb the effects of content farms, an interesting development in the world of Google search has arisen which could impact the world of Google display: users will be able to block sites in search engine result pages. Google search engineers explain on the Official Google blog: “Now when you click a […]
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In Scaling Local Demand, quadrantONE Offering Guaranteed And Exchange-Based Display Says CEO Diez
Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local markets. AdExchanger.com: What has surprised you about QuadrantONE and its business model since you joined the company as head […]
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CEO Ellenthal Discusses New Peer39 Quality And Safety Attributes
On Wednesday, semantic technology provider Peer39 announced “the addition of two additional channels of attributes, Quality and Safety (…) Advertisers participating in secondary marketplaces and Real Time Bidding will now be able to define the environment in which their advertising will appear.” Read more. CEO Andy Ellenthal discussed the announcement and its implications. AdExchanger.com: You’re […]
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Agencies Talk Privacy, Talent Vacuum At 4As; Adobe Formally Adds Demdex And Partners; MediaMath Adding New Funds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 4As Conference: Privacy And Talent Threads A discussion on privacy yielded a sharp response from Association of National Advertisers chief Bob Liodice at yesterday’s final day of the 4A’s agency conference in Austin, Texas. In a panel moderated by Ad Age’s Abbey Klaassen, the […]
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Demand-Side Platform The Trade Desk Focused On Entire Online Ad Ecosystem, Not Just RTB Display Says CEO Green
Jeff Green is CEO of The Trade Desk, a demand-side platform for digital media. AdExchanger.com: We touched on it before, but what problem is The Trade Desk solving? We think there are two really difficult problems that we’re addressing. What is it worth to an advertiser to show an ad to this user, with these […]
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hotels.com Marketer Young On Data-Driven Ads And Expectations For "The Keep"
David Young is Director of Online Marketing at hotels.com. He recently spoke to AdExchanger.com about data-driven media and his expectations for AdKeeper. hotels.com is one of the initial brands to sign-up for Adkeeper’s “keep” product. Read the release. AdExchanger.com: Thinking about hotels.com marketing, it would seem to be very DR (Direct Response) focused as opposed […]
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FTC Speaks, Online Ads Listen; HubSpot Gets $32 Million; Gannett Eyeballs The Paywall
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Speaks, Online Ads Listen Ad Age’s Edmund Lee interviews U.S. Federal Trade Commission chief Jon Leibovitz who says that browser and tech companies have improved in providing transparency around usage of a consumer’s data. But, he adds, “One area that we are concerned […]
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4As Communications Panel Discussion Yields The Bog Of Data And Audience Targeting
The panels continue at 4As Transformation 2011 conference. A morning gathering featured agency leaders on the topic of “Communications Planning” where buy-side agents hover above digital and offline communications strategies on behalf of the marketer. Participants included: Scott Hagedorn, CEO, Annalect (He works with Matt Spiegel of Annnalect Marketplaces and Accuen – OMG’s agency trading […]
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The Biggest Panel In The World: The U.S. Census At The 4As Transformation 2011 Conference
The Director of the U.S. Census bureau, Robert Groves, took to the stage at the 4As Transformation 2011 conference to discuss results coming from the 2010 census which will guide the understanding of “media connections” according to Groves. With all the talk about digital, big data, real-time bidding, the 4As takes us back to what […]
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Inspired By Cadreon Days, CEO Pieper Aims Pretarget At Keywords For Display Advertising
Keith Pieper is Founder & CEO of Pretarget, a technology company focused on keyword search for display advertising. AdExchanger.com: You helped found IPG Mediabrands’ agency trading desk Cadreon. Can you talk a little about how and why Cadreon began? KP: In 2006, I was managing a team that serviced dozens of independent advertisers within one […]
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YouTube Adds Next New Networks; Skype Thinking Display; What They Know About TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Acquires Content Under the YouTube “label,” Google has acquired Next New Networks according to Claire Cain Miller of The New York Times who writes that its Google’s “biggest effort yet to move beyond short, quirky home videos to professionally produced content.” How about […]
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JEGI's Geffs On The Crowded Display Ad Ecosystem, Talent Squeeze, Investment Banking And More
Tolman Geffs is co-President of Jordan Edmiston Group, which offers independent investment banking services to companies within the media and information industries. AdExchanger.com: Do you think the ad tech ecosystem is too crowded? TG: Is it crowded? Absolutely. Will every company that gets funded give a decent return to its VCs? No way. In fact, […]