AdExchanger
Articles By AdExchanger
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Ad Network Contrails: Where-To Next
The “death” of the ad network continues to be delayed as new players appear, a few are skewered, existing players scramble, adjust, prepare or just stand still because everything’s “just fine, thank you very much.” What exactly is an ad network today (and in the future), you ask? I’d say it’s quite a few things. […]
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Digital Ad Ecosystem Vibrant, Growth To Remain Robust Says Blackstone Group SVP Allen
Ken Allen is Senior Vice President, Blackstone Advisory Partners L.P., an advisory and investment firm. AdExchanger.com: First, can you give a quick background on you, Blackstone and your responsibilities today? KA: Blackstone is one of the world’s leading advisory and investment firms. The firm was originally founded in 1985 as a boutique M&A advisory firm […]
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Social Data And Ad Networks In Focus; Deep Packet Inspection Is Back!; Demand-Side Platform Brouhaha
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Data Miners AdWeek’s Brian Morrissey looks at the social media data space – and companies such as Media6Degrees, Rapleaf and 33across – and whether the bread crumbs that users leave behind are valuable targeting parameters. ShareThis CEO Tim Schigel says in the piece […]
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AdExchanger: Channeling Digital Ads
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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POP Leveraging Brand Power To Engage Windows Gamer Audience Says Art Director Thiel
Seattle-area creative shop, POP, recently collaborated with Microsoft to create a Games for Windows Marketplace as the digital agency was tasked with engaging the frenetic audience of online games. Read the release. Nick Theil, art director on this project for POP, discussed the ins and outs. AdExchanger.com: From a creative standpoint, how do you balance […]
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RocketFuel Reports Robust Q3; Specific Media Coralling Inventory; Beyond The Dial-Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RocketFuel Reports According to a press release, privately-held ad network RocketFuel says that its revenues grew 10x in Q3 in comparison to the same quarter in 2009. In addition, “the company is profitable and has reached a $30 million run rate” with 65 employees […]
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OPINION: Data-Driven ThinkingThe Evolution of Our Data-Driven Ecosystem
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Darren Herman is Founder, Varick Media Management and Chief Digital Media Officer of The Media Kitchen, kbs+p. Click To Enlarge It’s that time of year again when business and trend forecasting articles start […]
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Adcentricity Evolving As Digital-Out-Of-Home Ad Network Says CEO Gorrie
Rob Gorrie is CEO of Adcentricity, a digital out-of-home (OOH) ad network. AdExchanger.com: Why did you decide to get into the out-of-home business? What intrigued you? RG: When it really comes down to it, I didn’t decide to get into Digital-Out-of-Home; it was never my intent. A couple of years ago we saw a convergence […]
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Cookie Business In The EU; RadiumOne Retargeting The Like; Better Advertising Gets Better Funds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Cookie Business The European Union is having difficulty finding an acceptable solution for the management cookies after it passed a tough law in the EU last year. The law’s “meaning” is the issue. In the end, “European regulators in Brussels promise guidance by […]
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First Step In Digital Media Strategy Is To Define Non-Guaranteed Goal Says EVP Naylor Of NBC Universal
Peter Naylor is EVP, Digital Media Sales at NBC Universal. Naylor recently answered questions from AdExchanger.com regarding his thoughts on digital advertising strategy from his publisher-side point-of-view. AdExchanger.com: What is the first, key step in creating a cohesive strategy that aligns your company’s goals for guaranteed and non-guaranteed digital ad inventory? The first step is […]
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Thinking Addressable, Google Announces TrueView Video Ads; Twitter's Adam Bain Talks Ads; The Pernicious Effects
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s New Video Ads On YouTube, the new select-your-own video ads – known as TrueView – from Google are being rolled out over the next several weeks according to Ad Age. Regarding the video site’s cost-per-view model, YouTube’s Sr. Product Manager Phil Farhi speaks […]
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Akamai CTO Mike Afergan Says Data Showing Shopping Behaviors Earlier In Q4 Than Ever
Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai recently spoke to AdExchanger.com about his company’s Online Shopping Data Visualization tool and recent insights. AdExchanger.com: Can you explain the mechanics of how the Akamai Online Shopping Data Visualization tool works? For example, how does one company’s data feed into it? MA: The Akamai […]
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The Facebook Ad Network Scoop; Looking At Media Trading In Europe; What They Know
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Facebook Ad Network Facebook ad network rumors continue to swirl and The Register’s Cade Metz carries the latest quote from Facebook CEO Mark Zuckerberg regarding the ad net possibilities from this week’s Web 2.0 Summit. Metz writes, “Zuckerberg was asked if Facebook was […]
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AdExchanger: The Belle Of The Ball
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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AdExchanger.com Predictions for 2011: The Investment Community
AdExchanger.com reached out to the angel and venture capital investment community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Gil Beyda, Genacast Ventures Jeff Crowe, Norwest Venture Partners Chris Dixon, angel investor, co-Founder Hunch Roger Ehrenberg, IA Ventures Chris Fralic, Partner, First Round Capital Jonah […]
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Google Gets Fashionable; Yahoo! CEO Bartz On Mergers And Moms; IAB Says Robust Q3 Ad Revenues
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. That Google Looks Lovely On You Google announced a do-it-yourself, eCommerce website platform called Boutiques.com. The New York Times’ Cathy Horyn writes, “In a deliberate collision between nerds and fashion mavens, Google has created a new e-commerce site that significantly improves how fashion is […]
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DataPop Segmenting Interest-Based Audiences For Offer-Driven Marketing Says CEO Lehmbeck
Jason Lehmbeck is CEO at DataPop, a search marketing technology company. AdExchanger.com: Obviously, lots of former Yahoo!s at DataPop including yourself. What did you all learn at Yahoo! that is inspiring the DataPop business model? The core team at DataPop was lucky enough to spend a 5+ years working together with all kinds of search […]
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Retailigence Bridging Online And Offline to Address The Bottom Of The Funnel At Retail Says CEO Geiger
Jeremy Geiger is CEO of Retailigence, a location-based shopping technology company. AdExchanger.com: Do you think 2011 is the year that mobile finally lives up to its billing? JG: We believe that 2011 will be the year that mobile in the US will finally catch-up with the rest of the world. What problem is Retailigence solving? […]
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Mary Meeker Delivers Ad Boom Prez; AdBrite Announces Audience Data Product; Addressable TV For All In 5 to 8 Years
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Checks In With A Boom Morgan Stanley’s Mary Meeker has released her latest predictions to the digital world at the Web 2.0 conference and her “Magic 8” ball says that “Internet advertising will reach $50 billion and mobile commerce will outpace traditional e-commerce,” […]
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Mobclix Providing Supply-Side Platform In Mobile Ad Exchange Says CEO Subramanian
Mobclix Co-Founder Krishna Subramanian discussed his mobile ad exchange its new sell-side platform functionality. Read the release. (Mobclix was acquired by Velti on October 1.) AdExchanger.com: Why are you calling this a supply-side platform for mobile? What happened to “the exchange?” KS: Mobclix is a mobile ad exchange that allows demand partners to reach mobile […]
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Technorati Buys Mommy Blogger Network; The Twitter Ad Network Within; What Facebook Display Means
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Technorati Goes Vertical Mediaweek’s Mike Shields covers the acquisition of the SV Moms blogger network by Technorati. “SV” stands for Silicon Valley but the network encompasses many more blogs than just the “SV” area. See the list. Mediaweek says that “Technorati plans to use […]
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Monaco Media Forum Video And The Google Of Analytics
Below is video from a panel moderated by Simulmedia’s Dave Morgan (the former Tacoda and Real Media founder) from last week’s Monaco Media Forum. Among the highlights, Morgan required each panelist to pick a current company that will serve as a future model of how they want their business to evolve in the next few […]
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SpotXchange Entering Real-Time Bidding Space For Online Video Ads Says CEO Shehan
Mike Shehan is CEO of SpotXchange, an online video advertising network. The company is announcing a new real-time bidding-enabled service for online video ads today. Read the release. AdExchanger.com: First, can you provide some background on SpotXchange? MS: SpotXchange is an online video advertising network that offers brand advertisers a scalable, efficient and measurable way […]
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Connexity CEO Gross On His New Ad Network With An Audience Targeting Mashup
Dave Gross is CEO of Connexity, an online advertising network. AdExchanger.com: What did you learn at Fastclick (sold to Valueclick in 2005) that you’re bringing with you to Connexity? DG: How to simultaneously improve yield for both advertising and publishing clients through increased ad relevance. The market has matured, somewhat, and there are a lot […]
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Rhythm NewMedia Gets Funds, Ad Networks Still Hot; Mid-Rolls Growing Says Freewheel; The Privacy Czar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Networks Still Hot Ad networks are continuing to grow -and being in the mobile space doesn’t hurt either. Rhythm NewMedia announced a $10 million Series C funding round with lead investor QuestMark Partners and follow-on investment from existing backers Lightspeed Venture Partners, Morgenthaler […]
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VP Hunter Says Comscore Focusing On Data Effectiveness Not Just Ad Effectiveness
Anne Hunter is VP Advertising Effectiveness at comScore. She discussed comScore’s products and initiatives around what’s core to her role – advertising effectiveness – and, in particular, a new product called Campaign Essentials announced in September. Read the release. AdExchanger.com: comScore has been thought of as the company that measures website traffic. What is the […]
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WPP Group Buys Database Marketer i-Behavior; Accordant Media Aiming At Trading Desks; Regulating The DSPs?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Buys i-Behavior Data, data, data…. WPP Group bought i-Behavior on Wednesday as the ad holding company looks to leverage i-Behavior’s direct marketing services “to multi-channel merchants – retailers, financial services firms, catalogue sellers, consumer magazines, B2B companies – based on consumer purchase transaction […]
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AdExchanger: Audience Roadshow
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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CEO Shaw Discusses Company Momentum And The Future For Epic Media Group
Art Shaw is CEO of Epic Media Group, an online advertising company. AdExchanger.com: Can you talk a little about Epic Media Group’s integration of Connexus Corporation? Is it complete? Any challenges? AS: We are almost exactly six months post-deal, and it is going very well. Our integration efforts, and the strategic synergies we saw when […]
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CPCs Up In October Says Efficient Frontier; Google AdSense Adding Data For Publishers; The Reverse Display Auction
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPCs Going Up The CPC doctor is “in” as Efficient Frontier’s Dr. Siddarth Shah says that CPCs are on the rise everywhere! He writes on EF’s blog: “CPCs in all sectors rose in October both on a year-over-year (YoY) basis as well as on […]