AdExchanger
Articles By AdExchanger
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AdExchanger: The Brand Marketer Goes Digital
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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MaxPoint Interactive Targeting In-Store Purchasing With Online Ads Says CEO Epperson
Joe Epperson is CEO of MaxPoint Interactive, an online advertising technology company. AdExchanger.com: I see you’re part of the PayPal mafia. Were you an original gangster there and how does that experience and eBay motors inform what you’re doing at MaxPoint? JE: No, I am not a part of the “PayPal” mafia. They had left […]
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InvestingChannel Seeing CPMs Increase Due To Targeted Offering Says CEO Desai
Nikesh Desai is Founder of InvestingChannel, a vertical ad network and publisher services company. AdExchanger.com: How did the InvestingChannel begin? And how has the company pivoted since it was first started? ND: We started this business for a couple of key reasons, amongst others: The business was started as an advisory business designed to help […]
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Rocket Fuel Ignites Video; Ad Network Komli Gets $15 Million; ANA Pushing OBA To Marketers On The Am-Scray
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rocket Fuel Ignites Video With Display Ad network Rocket Fuel announced that it’s bringing its data-driven audience buying to the video channel with a product called Video Booster. According to the release, “The solution, which offers 15- or 30-second duration in-stream pre-roll ads with […]
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Industry Reacts To Adobe Omniture Acquisition Of Demdex
Yesterday, Adobe announced the acquisition of data solutions provider Demdex, which will be added to Adobe’s Omniture unit and folded into its Online Marketing Suite. Read the interview with Adobe Omniture VP John Mellor. AdExchanger.com reached out to members of the ad ecosystem to get their thoughts on the following question: “What does the Adobe […]
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CEO Kurnit Says It's All About Going To The Client To Get AdKeeper Rolling
Earlier this month, online advertising technology company AdKeeper announced new investment in the company totaling $35 million and led by Oak Investment Partners. From the release, “The funding will be used to grow one of the strongest online media startups in history, with the largest group of charter advertisers ever assembled by a new company […]
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Perfect Market Gets Funds; CEO Schoenfeld Talks Patents And Publishers
Traffic and content optimization company Perfect Market announced that it has raised an additional $9 million in funding led by Comcast Interactive Capital. CEO Julie Schoenfeld said in the release, “The substantial support we’ve received from investors to date affirms Perfect Market’s mission as we satisfy a gap in finding new monetization opportunities for leading […]
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Adobe Omniture VP Mellor Reviews Acquisition Of Data Platform Demdex
Today, Adobe announced that it has acquired data management solutions provider, Demdex. Financials were not disclosed. Read the release. In a conversation with AdExchanger.com, Adobe Omniture’s vp of marketing, John Mellor, offered insights on the transaction and where Adobe’s Omniture unit plans to go with Demdex as it joins the Company’s Online Marketing Suite. Demdex […]
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OPINION: Data-Driven ThinkingThe Drive-Time Web
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Niel Robertson, CEO of Trada, an online marketplace technology company. Driving between Boulder and Denver the other day, I did something completely old school – I turned […]
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Google Ad Exchange Director Reese Talks Exchange Data, Publisher Tools
AdExchanger.com spoke to Google’s Lexi Reese, director, DoubleClick Ad Exchange, about the whitepaper (PDF) which offers insights about publishers using Google’s DoubleClick Ad Exchange within the past year. (Google’s Neal Mohan formally announced the whitepaper on the Google blog here. Interview with Mohan by PaidContent’s David Kaplan is here.) Also, Reese discussed new category blocking […]
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Centro CEO Riegsecker Say Transis Aiming At Attribution With 'Intelligent Automation'
On January 4, Centro announced that it had raised $22.5 million from FTV Capital. In a release, the Company said, “This financing will fuel increased investment in Centro’s automated digital media buying software, Transis, as well as accelerate a significant expansion of Centro’s sales force targeting mid-tier advertisers and ad agencies.” Read the release. Shawn […]
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Looking At New DoubleClick Ad Exchange Whitepaper From Google
From the Official Google blog, Google exchange strategy takes center stage as VP of Product Management Neal Mohan announces the publication of a new whitepaper which reaffirms what he says is the contribution which the DoubleClick Ad Exchange is making to the advertising ecosystem. Read the post. And, download the paper. (PDF) Mohan notes the […]
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Lotame Offering Solutions; More On Exchanges, Publishers; Blumberg Opens Fund
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lotame’s New Target Demographic ad targeter Lotame is starting a new business that involves providing ad agencies and brands with greater insight on how their online ad campaigns are performing. Given the industry’s insatiable thirst for analytics the creation of the Lotame Media Group […]
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Prospecting With Search-And-Display
The much ballyhooed search-and-display convergence has been lighting up the digital airwaves for over a year now as startup companies either enter the space looking to provide a solution, or media agencies, search engine marketers, ad networks and DSPs add the search-display channel to its offering. Yet, it remains early days for a publicly available, […]
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Better Advertising Becomes Evidon; CEO Meyer Discusses New VivaKi Agreement
Yesterday in an article by AdWeek’s Katy Bachman, behavioral ad self-regulation tech company Better Advertising announced that it is changing its name to Evidon and that Publicis’ VivaKi had signed on as a partner to utilize Evidon’s services to provide the “i” and privacy controls to consumers within display ads. Read more. Evidon’s CEO Scott […]
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Microsoft Selling Ads, New Ad Units; The Cross-Channel Challenge; Aol Adjusting Content Strategy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Selling Ads At the recent Consumer Electronics Show, global sales chief Carolyn Everson tells ClickZ’s Zach Rodgers about her company’s new focus on agencies as its sells ads across Microsoft properties: “We are now going very deep agency-by-agency, client-by-client. It’s part of a […]
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AdExchanger: How To Get Start-up Investment
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Monetate Targeting eCommerce With Marketing Tech That Does Not Require I.T. Says CEO Brussin
David Brussin is CEO of Monetate, a provider of testing, targeting, and personalization services for websites. AdExchanger.com: What problem is Monetate solving? DB: Monetate is helping companies realize some of the fundamental promises of eCommerce. For years, companies have been hearing about the great potential of agile, focused, one-to-one marketing on the Internet. Yet achieving […]
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Cross Pixel Media CEO Pearlstein Discusses New Data Desk With Branded Audience Data
Cross Pixel Media announced Data Desk which the company says, “is unique because it is the only audience marketplace to present audience data on a brand by brand basis, offering the advertiser full transparency into the source and brand behind the audience.” Read the release. CEO Alan Pearlstein discussed Data Desk and some of its […]
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TagMan CEO Cook On New Funds And Next Steps
On Tuesday, tag management firm TagMan announced that it had closed $2+ million in Series A investment led by venture capital firm Greycroft Partners. TagMan founder and CEO Paul Cook said in the release, “We will put the new funding to immediate use in releasing version 3 of our technology, building out our infrastructure to […]
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MarketShare Partners And ComScore Hold Hands; The Ecosystem In Review; AdKnowledge Raises $200 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Partnering Over Optimization Attempting to take another step in solving the attribution gap, MarketShare Partners and comScore announced a new partnership. From the release: “MarketShare will integrate comScore’s proprietary search, display, mobile and video data into their marketing analytics, resulting in more precise recommendations […]
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IDG TechNetwork CEO Longo On New Private Exchange Strategy With AdMeld
In an article in Ad Age, vertical ad network IDG TechNetwork announced that it has entered into an agreement with sell-side platform AdMeld, who will provide technology and services for a private display ad exchange called TechMediaExchange.com. AdMeld CEO Michael Barrett tells Ad Age’s Edmund Lee, “More and more publishers are looking to find ways […]
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LiveIntent Bringing Email And Display To The Trading Desk Says CEO Keiser
Matt Keiser is CEO of LiveIntent, a trading desk and exchange solution for email and display. AdExchanger.com: First, can you share a little bit about your background and how you got to forming LiveIntent? Prior to founding LiveIntent, I co-founded and served as the President of Datran Media. I architected Datran System, the underlying technology […]
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Cox Folds Adify Brand; Google Display In China; Interclick Boards Wise
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cox Folds The Adify Brand Cox Communications announced that it is bringing vertical ad network tech and media company Adify under the Cox umbrella. Let’s hope it’s not raining. Cox Cross Media and Adify will now become Cox Digital Solutions. According to a press […]
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Live From Gridley & Co. Conference: RTB And Premnant Inventory
In a morning panel at the Gridley & Co. Conference in New York City moderated by Gridley’s Pratik Patel, panelists from the data-driven ecosystem paused just long enough amidst the swirl of funding announcements to provide a few nuggets on the momentum for real-time bidded inventory. Setting the stage for the discussion, real-time ad platform […]
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OneScreen Offering Neutral, Third-Party Video Exchange Says CEO Patel
Atul Patel is CEO of OneScreen, a technology platform that operates a video exchange for content producers, publishers/distributors, and advertisers. AdExchanger.com: Where did the idea come from for OneScreen? And, what’s the name mean? The idea of OneScreen came when we applied our insights from startups in lead generation and display advertising to the digital […]
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Industry Reaction To GSI Commerce Acquisition Of ClearSaleing
Below is a sample of industry reaction to yesterday’s acquisition of attribution analytics company ClearSaleing by e-Commerce infrastructure and services company GSI Commerce. Read the release. Justin Evans, SVP Audience Insights, Collective GSI’s move into the advertising analytics arena emphasizes the trend among advertisers to take advantage of increasingly sophisticated ROI metrics. As data sources […]
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New CEO Nibley Says Yieldex Next Step Is To Develop Sales And Marketing Culture
Andrew Nibley was recently appointed CEO of Yieldex. From last week’s release, “Prior to joining Yieldex, Nibley was Chairman and CEO of WPP’s advertising and digital marketing agency Marsteller. He has also served as CEO at several digital media companies owned by media giants Vivendi, Bertelsmann and Reuters, including co-founding Reuters New Media.” Read more. […]
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Time Merging Sales, McDonald Exits; Mobile Gaming Ad Revenues Move Higher; More On Attribution
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Merges Print and Digital Sales AdAge reports that Time is fusing the mighty forces of its print and digital corporate sales, the two units that handle the media giant’s biggest advertisers. Assuming the wheel of the hybrid vehicle is Leslie Picard, previously the […]
