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Time Merging Sales, McDonald Exits; Mobile Gaming Ad Revenues Move Higher; More On Attribution
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Merges Print and Digital Sales AdAge reports that Time is fusing the mighty forces of its print and digital corporate sales, the two units that handle the media giant’s biggest advertisers. Assuming the wheel of the hybrid vehicle is Leslie Picard, previously the […]
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Petsky Prunier's Chadda Discusses ClearSaleing Acquisition
Petsky Prunier provided investment banking services in today’s announced acquisition of ClearSaleing by GSI Commerce. Sanjay Chadda, Partner & Managing Director at Petsky Prunier discussed the transaction. AdExchanger.com: How long was the deal in the making? What’s your view on M&A momentum currently? SC: As a high profile company and given its #1 ranking in […]
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GSI Global Marketing Services CEO Sardakis Comments On ClearSaleing Acquisition
GSI Commerce announced today that its Global Marketing Services division has acquired Columbus, Ohio-based, attribution analytics firm ClearSaleing. From the GSI Commerce release: “The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed.” Read more. Chris Saridakis, CEO, GSI Global […]
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Factual CEO Elbaz Aims To Offer Good, Affordable Data For App Developers Addressing The Consumer
Gil Elbaz is CEO of Factual, an open data platform. AdExchanger.com: Looking at your experience when you sold Applied Semantics to Google (which became AdSense), what is relevant today with Factual? GE: Applied Semantics was founded to develop and take advantage of it’s natural language understanding technologies which extracted meaning from unstructured data, and AdSense […]
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Thinking About The Future Of Ad Verification
There appears to be good momentum in digital advertising for ad verification solutions, but where does it all end up? Can a “point solution” evolve into a sustainable, long-term business within the ad technology stack? I’d argue more “points” will need to be added – especially if these companies want to “exit.” But first, let […]
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Hamman Heads To Chango; PubMatic Gets New CRO, GM; Aol Investing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hamman Heads To Chango Parting is always tough, especially when you started the display media group at your digital marketing agency. Dax Hamman is giving up the reigns on the display media group at iCrossing — acquired by Hearst this past summer for a […]
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Turn CEO Demas Discusses New Funds And Company Positioning
Wednesday, demand-side platform Turn announced the closing of a $20 million Series D round of funding led by Greenspring Associates and existing investors Norwest Venture Partners, Trident Capital, Shasta Ventures and Focus Ventures. Read the release. Turn CEO Bill Demas discussed plans for the new funds and industry trends. AdExchanger.com: Do you identify Turn as […]
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AdExchanger: This Is Our Year
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Are Transactional Brands Ready To Take Control Of Their Data?
“Hey! That data is valuable – we want it back!” The recent blow-up between American Airlines and Orbitz may be the beginning of a larger trend as aggregators fight to keep participants in line and provide value for their co-operative (the airlines) and the consumer. In case you haven’t been keeping score at home, the […]
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Casale Media Staying With Ad Network Model, Maintaining Publisher Relationships Says CEO Joe Casale
Joe Casale is CEO of Casale Media, an online advertising network. AdExchanger.com: How has Casale Media business changed in the past 12-24 months? JC: Business has grown substantially. We are seeing more demand from big brands that have already taken the plunge into digital. These companies understand that it takes a lot of budget to […]
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Millennial Media Banks $27.5 Million For Mobile; The Map Is Here; Transparency's Downside
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Money Having $27.5 million in its latest funding round, mobile ad network Millennial Media may just be up to the task of staying independent and staying in the game against the two competitors, Apple and Google. The company claims that revenue tripled last […]
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33across Gets $9 Million Investment; CEO Wheeler Discusses Target Market, Strategy
Social targeting firm 33across announced a Series B, $9 million investment led by “Flybridge Capital Partners with participation from Series A investors, First Round Capital and QED Investors.” Read the release. 33across CEO Eric Wheeler discussed plans for the new funds and company strategy. AdExchanger.com: Can you drill down on the “Technology, Product and Sales […]
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SVP Zucker Discusses Ziff-Davis Category Expertise And New BuyerBase Ad Platform
Yesterday, technology media company Ziff-Davis, led by former Time Digital President Vivek Shah, announced a new advertising platform called BuyerBase, which leverages publisher network targeting data and buys across other inventory supply sources on behalf of advertisers. According to the release, “BuyerBase collects, scores and analyzes data from more than 100 tech content and commerce […]
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Turn Gets $20 Million; Rubicon Says Data Shows Ad Spend Stability; Google Likes Like
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. One Good Turn One of the early ad networks to morph into a DSP, Turn Inc. has closed a huge $20 million in Series D funding led by Greenspring Associates. Turn will use the new capital to fund its “explosive growth,” build up its […]
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With $10 Million In New Funds From Intel Capital And Existing Investors, x+1 CEO Nardone Looks Ahead
Yesterday, media buying solutions company [x+1] announced that it has raised a Series B round of financing to the tune of $10 million led by Intel Capital with additional funding coming from existing investors Advanced Technology Ventures, Blue Chip Venture Company and Hudson Venture Partners. According to the release, “the funding will be used to […]
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One Question: What Do You See At The Heart Of The Debate Around Consumer Privacy?
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Spanfeller Media Group CEO Jim Spanfeller who recently answered the following question during a conversation with AdExchanger.com… […]
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Convergence And The Demand-Side Platform
For all the noise in the past year around the demand-side platform (DSP) in display advertising, it seems worth re-visiting what this and other related trends – such as sell-side platforms, data exchanges, data management platforms, ad exchanges – are all about. I’d say, at its core, it’s about media moving to one channel for […]
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Levick Says Aol Focused On Becoming Display Leader -And Redefining Display For Brand Marketers
Aol had a busy year in 2010 as it announced its Project Devil initiative, made several acquisitions (5min, Pictela, TechCrunch and more) and continued its transition from as a standalone public company after being spun out from Time Warner in December, 2009. Aol’s Jeff Levick, the company’s President of Global Advertising and Strategy, discussed Aol’s […]
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What Does A Display Advertising, Retargeting Campaign Look Like?
(Make sure to read the follow-up to this article that looks at “below the fold” impact on the AdExchanger.com retargeting campaign.) Shield your eyes! AdExchanger.com is “opening the kimono” on its recent retargeting – or do you say “remarketing” – campaign. Disclaimer: the following should not be perceived as an endorsement of the vendor used […]
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New Geomentum CEO Sean Finnegan Thinks Brand Marketers Looking For Engagement In 2011
One last prediction for 2011 from new Geomentum CEO Sean Finnegan who writes: “A serious shift of focus and funds towards the Utility aspect of Advertising as Brand Marketers place real emphasis on Engagement over Exposure. Brands will increasingly adopt accountable, functionality based media vehicles that a customer embraces and use for their personal benefit. […]
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Enjoy AdExchanger.com Data-Driven Reading While Kicking Back During The Holidays
What a year! The acronym barrier has been broken time and again as data-driven media gains speed across digital channels. Can 2011 top 2010? You bet. And in honor of the rollicking year ahead, all of the ad ecosystem’s predictions for the coming year from AdExchanger.com’s recent survey have been collected into one handy PDF. […]
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Zagorski Becomes eXelate CEO
Data exchange eXelate announced today its chief revenue officer Mark Zagorski will become CEO – a role previously held by Meir Zohar. Read the release. Zagorski discussed his new position and its responsibilities. AdExchanger.com: Why take on the CEO role? Who will replace you as CRO? MZ: After a great year of growth and investment, […]
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Exclusive! Debauchery Reigns In 2008 Right Media Open Video
In an AdExchanger.com exclusive, a nameless somebody known as “AdExchanger Fan” has sent a video shown during Yahoo! Right Media’s spa/conference known as “Right Media Open” in 2008. In the video, debauchery reigns as the Yahoo! Right Media team members take their bows. Participants include former RMX CEO Mike Walrath, Joanne Bradford, Jacob Ross, Antony […]
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ClearSaleing CIO Goldberg Reviews Attribution Across Digital Advertising Today
Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising. AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? Attribution modeling for an SEM direct response campaign seems pretty straightforward. AG: Today, […]
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FTC Tech Chief Clarifies On Tracking; The Consumer Contradiction; Lesser On Attribution
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Blanket Tracking Ban Now that the ad industry is girding itself for new regulations governing the use of tracking cookies that follow users from site to site, the FTC’s inaugural chief technologist, Edward Felten tells ClickZ’s Kate Kaye that the commission merely thinks […]
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Proximic Bringing Contextual Search Technology To Display Says CEO Pieper
Philipp Pieper is CEO of Proximic, a contextual technology company, which announced today that it was integrating its technology with real-time ad platform, AppNexus. Read the release. AdExchanger.com: How has Proximic evolved over the past few years? PP: Proximic is built on a unique search technology foundation, designed for high performance and precision contextual matching. […]
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OneRiot Leveraging Real-Time Social Signals With Ad Network Says CEO Peggs
Tobias Peggs is CEO of OneRiot, a social advertising network. AdExchanger.com: Can you discuss how OneRiot has pivoted its business model and why? TP: OneRiot is a social advertising network. We help advertisers engage with a targeted audience of social influencers across leading Twitter apps and social media sites. The company is three years old. […]
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The Crucial American Marketplace; SEM Revenue Hockey Stick; Europe's Display Gets Social
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Open Internet: “A Crucial American Marketplace” Enough FTC. How about some FCC? With the vote of Federal Communications Commission (FCC) member Mignon L. Clyburn to “preserve an open Internet,” (PDF) Chairman Julius Genachowski has rounded up enough votes to pass new net neutrality rules. […]
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Jim Spanfeller Discusses The Daily Meal, Web Publishing, RTB And Agency Trading Desks
Jim Spanfeller is CEO of Spanfeller Media Group and former CEO of Forbes.com. He discussed a range of subjects on his company and the state of web publishing today: Latest on the Spanfeller Media Group Pitching The Brand Marketer On Using Ad Networks and Exchanges RTB and the Impact On Publishers Bigger Ads Are Better? […]