New Geomentum CEO Sean Finnegan Thinks Brand Marketers Looking For Engagement In 2011

One last prediction for 2011 from new Geomentum CEO Sean Finnegan who writes:

“A serious shift of focus and funds towards the Utility aspect of Advertising as Brand Marketers place real emphasis on Engagement over Exposure. Brands will increasingly adopt accountable, functionality based media vehicles that a customer embraces and use for their personal benefit. This implicates allocations of time and resources towards Applications via Mobility as well as Interactive paths through Traditional Media.

I also envision the Data Privacy debate heating up to the degree that consumers realize the relevance and revenue potential of their PII and begin to actively manage it with third parties.”

Tagged in:

display advertising

Must Read

CTV

Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content

The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.

Marketers

I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

Commerce

Criteo Says It's Bullish On The Future, But The Market’s All Bears

Criteo has an optimistic pitch for future growth, but Wall Street doesn’t see the money yet from LLMs, commerce agents and social shopping.

Commerce

Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness

What people need is an independent agent that peers across retailer and is entirely focused on ecommerce services. At least that’s the conclusion driving Wizard Commerce, a personal shopping agent that emerged from beta on Wednesday.

Programmatic

OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys

The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

CTV

Say Hello To SAGE, The Latest Agentic AI Platform

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.

Must Read

Popular